Double ‘D’ Launches the Newest Flavour in their No Sugar Added, High Fibre Range

Sour Cola Bears to Join the Smart Sweets Family as Double ‘D’ Launches the Newest Flavour in their No Sugar Added, High Fibre Range

For immediate release: Australian confectionery manufacturer Double ‘D’ has a lot to celebrate. After 100 years, the family run company is going from strength to strength with the launch of their latest product, Smart Sweets Sour Cola Gummies. 

After the popularity of the first three flavours in the Smart Sweets range, the company reached out to their customers and asked what flavour they wanted to see on shelves next. Sour Cola was the clear winner and so Managing Director, Justin Hughes, got to work with his team at their Sydney factory. After months of recipe development, they settled on the perfect combination of flavours to create Sour Cola. 

Like its siblings Fruits & Cream, Berry and Sour Original, the Sour Cola Gummies are lower in sugar, high fibre and come with a five-star health rating.

Double ‘D’ launched the low sugar gummy range in 2022 after four years of product development and research. It’s been a huge hit with customers and is now stocked in Coles and Woolworths. Sour Cola will be available online early June.

The Double ‘D’ Team has been part of the Australian confectionery landscape for over 100 years with the fourth generation of the Hughes family now leading the company into the 21st century.

Managing director Justin Hughes said that with improvements in ingredients, it became apparent some time ago that there was a way to make a low sugar treat made with low calorie, high fibre & stevia.

“Smart Sweets have already been incredibly popular amongst a really wide variety of consumers including people wanting to cut down sugar but have a sweet treat option, parents with young children and people on a fitness journey,” he said. “That confectionery aisle only needs to be scary during Halloween now our “Smart Sweets” are found there!”. 

Double ‘D’ Sweets are manufactured locally in our Sydney facility, which has seen significant investments recently in packaging and cooking equipment. 

Smart Sweets RRP is $2.70 per 50g packet, $2.00 per 35g packet. There are four delicious flavours currently available: Sour Cola, Fruits & Cream, Berry and Sour. The range is available online and in major retailers in Australia and New Zealand including Coles, Woolworths and IGA.

For more information, high-res images, interview opportunities please contact Gail Virgona at Social Tap via gail@socialtap.com.au or 0411 420 019