Announcement posted by BBR AGENCY 16 May 2023

YOU ARE INVITED TO AN EXCLUSIVE 2HRS MEDIA LAUNCH WINDOW WHERE YOU CAN TASTE EVERYTHING FOR FREE.
Thursday 1st of June from 1:30pm to 3:30pm at the Overseas Passenger Terminal (Cargo Hall), 130 Argyle St, The Rocks NSW 2000
Get ready to indulge in the most delicious food creations we have available this year - and it's all for free! From mouth-watering scallops mornay to gooey raclette, cheese profiteroles, decadent cheese cakes, fluffy crepes, and the best French wine to wash it all down - we've got you covered.
And that's not all!
You'll also have the chance to discover our cheese table and taste this year's selection of French cow milk cheese that will be offered over the three days. So, come and join us for a taste of France - we can't wait to see you there!
RSVP by 26 May 2023 via the 'interest button' above or send an email to venus@bbr-agency.com
PRESS RELEASE HERE - 16 May 2023
TASTE OF EUROPE
CHEESES OF FRANCE, MORE THAN FOOD
BON FROMAGE FESTIVAL (free entry) MEDIA RELEASE
GET READY TO SAY 'CHEESE!': THE ULTIMATE EUROPEAN CHEESE FESTIVAL, BON FROMAGE, IS COMING BACK TO SYDNEY!
Mark your calendars: from June 1st to 3rd prepare yourself to indulge in tons of delicious French cheese that will satisfy your cravings. The festival features a cheese market, food stalls, cheese masterclasses, entertainment, and the renowned art-de-vivre à la française. With a legacy of producing quality cheeses for generations, French cheese will be the star of the show for a whole weekend.
BRIE-LIEVE IT: GET READY TO INDULGE IN FRENCH CHEESE HEAVEN AT BON FROMAGE FESTIVAL 2023!
Founded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or FranceAgriMer. Neither the European Union nor the granting authority can be held responsible for them.
Get ready to have your taste buds tantalized at the one and only Bon Fromage Festival, held at Cargo Hall, in the Sydney Overseas Passenger Terminal. Savour delectable French cheese while and soaking up the breath-taking view of the Opera House during the dazzling VIVID Sydney 2023.
Immerse yourself in the biggest French cheese extravaganza ever seen! At the heart of the festival lies a gigantic cheese table, overflowing with over a ton of the finest French cheese, including creamy Camembert, tangy Fourme d’Ambert, nutty Comté, smelly Langres and many more irresistible varieties. Don't worry about running out as refills will be organised all day long to ensure every attendee gets their cheese fix.
BE PART OF A CHEESE HEAVEN: SAVOUR EXCLUSIVE CHEESE CREATIONS AND STOCK UP FOR WINTER WITH THE STINKY MARKET!
But that's not all! Get ready to embark on a cheese-filled journey with exclusive and unique cheese creations that will leave you wanting more. Savour the scrumptious and savoury Cob loaf and taste the irresistible Raclette melted cheese that will warm up your soul June 1st – 3rd. Enjoy the Emmental filled crepes, Triple Cream choux profiteroles, Comté croque- monsieurs, and fried Camembert skewers, each prepared with the finest quality cheese and ingredients.
Bring your Cheesy dreams home as knowledgeable Cheese Mongers are joining the Stinky Market. With their delicious French cheese selection, you will be able to stock up for Winter from Bleu D’Auvergne to Beaufort.
EXTEND YOUR KNOWLEDGE AND TAKE PART IN THE CHEESE MASTERCLASS
This is an event that cheese lovers cannot miss! Not only will you get to taste some of the world's best cheeses, but you will also learn about the art of cheese-making and the history behind each unique cheese types and it’s flavours. Meet our 2023 Bon Fromage ambassadors at the masterclasses: Aurore Ghigo (Cheese on Wheels) and Victor Persinette Gautrez (K-Sein Fromagerie). Learn about their craft and the process behind each cheese and discover how to properly cut a hard cheese like Comté or how to pair a soft and gooey cheese like French Brie. The program will be released in May with booking opportunities – make sure to check the Bon Fromage website as the Masterclasses are always a sell-out fast!
At night, The Bon Fromage stage will switch to a French Disco. Groove to the beats of talented DJs and enjoy the musical stylings of French jazzy bands, adding to the festive and cheesy ambiance.
This initiative is a part of the CNIEL (National Dairy Interbranch Organization) commitment, aided by the European Union, to showcase the variety and distinctiveness of French cheeses in Australia. As a part of this campaign, the Bon Fromage Festival provides Australian consumers with the opportunity to taste, discover, and learn about French cheeses. The festival also offers free in-person Masterclasses hosted by renowned cheese mongers, chefs, and industry specialists. The aim is to inform and guide attendees on how to pair cheese, or how to integrate cheeses into daily cooking. The Bon Fromage Festival, created by CNIEL in 2016, seeks to expand the knowledge and appreciation of French cheeses among Australian consumers.
Founded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or FranceAgriMer. Neither the European Union nor the granting authority can be held responsible for them.
MEDIA CONTACT
Name – Venus Su
Email – venus@bbr-agency.com
INTERVIEW OPPORTUNITIES
Name – Marion CHAZEL - Country Manager Phone - 0413 260 134
Email - mchazel@sopexa.com
DETAILS
What - Bon Fromage Festival, Sydney
When - 1st - 3rd June 2023
Where - Overseas Passenger Terminal (Cargo Hall), 130 Argyle St, The Rocks NSW 2000
Fees - Free entry
Website - https://bonfromagefestival.au
Instagram - @Europeancheeses
Facebook - @European Cheeses Australia Hashtags-#BonFromageFestival2023#EuropeanCheeses #FrenchCheese #EnjoyitsfromEurope
Founded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or FranceAgriMer. Neither the European Union nor the granting authority can be held responsible for them.