Athletes call out the cons of following AFLW in tongue-in-cheek PSA

Players from the AFLW league have banded together to share the downside of Aussie fans watching their sport in a tongue-in-cheek ‘Public Service Announcement’. 

The AFLW is one of the most popular female sports competitions in Australia, however Furphy -  beer sponsor of four AFLW clubs - is striving to provide a more inclusive footy culture by highlighting the sometimes unkind criticism levelled at the game.

In an initiative created by Furphy beer to highlight the remarkable skills and sportsmanship of the AFLW, female athletes from the Demons, the Saints, the Tigers and the Swans have featured in a playful video to highlight the ‘pitfalls’ of watching the AFLW. 

“We kick like girls,” explained Bec Miller from the Richmond Football Club, a stereotype which is quickly blown up by footage of some of the epic kicks from the female athletes.

“Our smaller bodies mean our speccies aren’t spectacular” said Hannah Priest from the Saints and Alana Woodward from the Swans, with irony as this is juxtaposed with cuts of some sensational AFLW marks.

“Because we paint our nails, we’re not as tough as nails,” offered Brooke Lochland from Sydney Swans, a myth immediately debunked with footage of dramatic tackles from the female athletes. 

“This latest season has already delivered some thrilling, nail biting matches, which is a testament to the incredible skills of the AFLW athletes,” said Lion’s Chief Marketing Officer Anubha Sahasrabuddhe.

“In spite of - and because of - some erroneous ideas about female AFL athletes, we felt compelled to show why this league is even more worthy of our recognition and attention for Aussie sports lovers.” she said. 

The PSA also celebrates the local atmosphere created by watching an AFLW match, giving fans the chance to watch professional football played at community grounds. 

“The experience is vastly different to being in a packed MCG stadium, but the local vibe and $10 a ticket is why fans flock to the AFLW! Just like our beer is for everyone to enjoy, we believe footy is for all teams and all fans!” concluded Anubha.

Furphy has made steady headway in equalising sponsorships of both women’s and men’s AFL, earlier this year announcing its sponsorship of AFLW teams the Demons, the Saints, the Tigers and the Swans alongside their male AFL teams.

 

The PSA is available to watch at www.furphybeer.com.au/aflw