Double ‘D’ Launches New Low Sugar, High Fibre Gummies with 5 Star Health Rating
Announcement posted by Social Tap 30 Aug 2022
Full media release and high-res images attached:
Australian confectionery company, Double ‘D’ Sweets has added a low sugar gummy product to their range made with fibre and sweetened with stevia. After four years of product development and research, Smart Sweets was launched earlier this year and is already a hit with consumers, with just 2g of sugar, 15g of fibre and less than 60 Calories per bag (35g Bag).
Double ‘D’ Sweets has been part of the Australian confectionery landscape for over 100 years with the fourth generation of the Hughes family now leading the company into the 21st century.
Managing director Justin Hughes said that with improvements in ingredients, it became apparent some time ago that there was a way to make a low sugar treat made with low calorie fibre & stevia.
“Smart Sweets have already been incredibly popular amongst a really wide variety of consumers including people wanting to cut down sugar but keep candy, parents with young children and people on a fitness journey,” he said. “That confectionery aisle only needs to be scary during Halloween now our Smart Sweets have found there way there!”.
Unlike many of its competitors, Double ‘D’ has invested heavily in manufacturing in Australia for the past 100 years. Operating out of two sites in Sydney, the business continues to grow both locally and offshore.
Smart Sweets RRP is $2.70 per 50g packet, $2.00 per 35g packet. There are three delicious flavours currently available: Fruits & Cream, Berry and Sour. The range is available online and in major retailers in Australia and New Zealand including Coles, Woolworths and IGA.
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Kind regards,
Gail
GAIL VIRGONA
PR & Media Consultant
t. 0411 420 019