Amobee Adds Innovid to Further Grow Their Cross-Platform Measurement and Attribution Tools for Advertisers in Australia

SYDNEY, Australia, 12 April 2022 – Amobee, a global leader in advertising technology that unifies audiences to optimise results has added Innovid (NYSE: CTV), a leading independent CTV advertising delivery and measurement platform, to its offering of cross-platform measurement and attribution tools. The goal of this collaboration is to drive independent, data-driven insights for advertisers to effectively reach and engage with relevant audiences with relevant messages across TV inventory at scale. 

Through converged TV measurement, Innovid, who recently acquired global converged TV measurement provider TVSquared, creates unique opportunities for advertisers to maximise reach, identify the right audiences and drive business growth. Now available to Amobee clients across Australia, the always-on TVSquared by Innovid platform generates reach and frequency, incremental reach and performance insights to effectively measure TV across all platforms. 

“We are heavily investing in partnerships that give advertisers more flexibility and control so they can achieve their business goals across the total TV landscape – whatever that may look like,” says Adam Hunt, Director, BD and Partnerships at Amobee. “We’ve added Innovid to our mix of partners to offer our clients access to their world-class automated platform for the deepest insights into converged TV campaigns. Together with our partners, we are shaping a modern TV ecosystem centred around independence, interoperability and collaboration.”

Through its work with Amobee, the TVSquared by Innovid platform has measured converged TV campaigns for Australian advertisers across key categories such as retail, food delivery and travel. 

“Amobee shares our vision of a global data-driven TV advertising powered by collaboration, independence and automation,” says Praful Desai, Australia Business Development Director, TVSquared by Innovid. “This partnership is giving advertisers the solution they need to achieve a unified view of audiences for TV everywhere, along with the depth of insights to inform cross-platform TV advertising.” 

Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach across desired audiences and deliver desired business outcomes that are focused on the customer experience. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee also empowers media companies with sophisticated audience-based planning technology that helps them efficiently meet marketers’ goals while managing the business challenges and technical complexities of the converging world.