EVDirect.com.au ENTERS NATIONAL RETAIL PARTNERSHIP WITH EAGERS AUTOMOTIVE TO FAST TRACK BYD ROLL OUT IN AUSTRALIA
Announcement posted by Markson Sparks! 02 Mar 2022
- 20+ PHYSICAL LOCATIONS NATIONALLY BY 2024 UNDER A MULTI-FORMAT RETAIL APPROACH
- TIM CAHILL JOINS EVDirect.com’s OWNERSHIP and MANAGEMENT TEAM
- EAGERS AUTOMOTIVE LOOKING TO A CLEANER VEHICLE FUTURE FOR AUSTRALIA
- 5 YEAR PLAN TO POSITION BYD AS A MAJOR BRAND IN THE AUSTRALIAN AUTOMOTIVE MARKETPLACE CREATING A CLEANER AND MORE SUSTAINABLE FUTURE FOR AUSTRALIA
TO INTERVIEW EVDirect.com.au CEO LUKE TODD email max@marksonsparks.com or call Max on 0412 501 601 or email marta@marksonsparks.com or call Marta on 0409 291 785.
EVDirect.com.au, the exclusive Australian distributor and partner of BYD, one of the world’s largest EV manufacturers, has entered a retail partnership with Eagers Automotive, an automotive industry leader in the Australian market, to establish a network of multi-format retail and customer experience locations for the BYD EV passenger and commercial range across Australia.
CEO of EVDirect.com.au Luke Todd is excited about partnering with Eagers Automotive, with their existing footprint giving BYD instant access to all the largest markets in Australia, while their complementary omnichannel strategy provides the perfect combination of online and on-site opportunities for people to experience the BYD brand.
Luke says, “This is a significant moment for the industry in Australia as we plan to bring a full range of BYD products to the market at prices on par with existing high-quality petrol engine cars”. “I am extremely confident that by partnering with Eagers Automotive as our retailer, we are able to leverage unparalleled expertise, knowledge, and infrastructure to make the transition to electric vehicles easy and affordable for many thousands of Australians”. “Combining high quality, highly attractive and most importantly affordable BYD cars with a low interest finance package, the innovative retail network will ensure we are able to reach our ambitious growth aspirations sooner than expected”. “We have already invested tens of millions of dollars into building production lines to manufacture the latest range of BYD vehicles and plan to bring as many as 8 BYD models to the market by the end of 2024, the first being the ATTO 3 which is on sale now via EVDirect.com.au.”
- The national retail partnership JV is 51% owned by EVDirect.com and 49% Eagers Automotive
- The JV is set to complement EVDirect.com.au’s well developed and integrated online strategy
- The JV will see digital sales efficiency and physical locations combined to enable customers to view and test drive BYD’s products in the most cost-efficient and innovative way possible
CEO of Eagers Automotive Keith Thornton says, “We are very excited to be the retail partner for BYD Australia and EVdirect.com as they enter the Australian market. BYD has clear ambitions to quickly grow its presence in Australia and increase EV penetration amongst Australian customers. Eagers Automotive is committed to providing innovative retail solutions via our Next100 omnichannel strategy while playing a meaningful part in the transition to a cleaner vehicle future.”
TO INTERVIEW LUKE TODD email max@marksonsparks.com or call Max on 0412 501 601 or email marta@marksonsparks.com or call Marta on 0409 291 785
About EVDirect.com EVDirect.com is the exclusive distributor of BYD electric vehicle products in Australia. EVDirect.com is a business focused on enabling EVs to be sold to customers at an affordable price. EVDirect.com has invested significantly in setting up a sophisticated logistics channel and vehicle production lines inside of BYDs existing facilities internationally which enables EVDirect.com to bring large scale volumes of BYD electric vehicles to Australian consumers. EVDirect.com has launched the first high-quality and affordable BYD vehicle onto the market in February 2022 being the Atto 3 at a price point starting from $44,990 driveaway.
About BYD BYD Company Ltd. is one of China’s largest privately-owned enterprises. Since its inception in 1995, the company quickly developed solid expertise in rechargeable batteries and became a relentless advocate of sustainable development, successfully expanding its renewable energy solutions globally with operations in over 50 countries and regions. Its creation of a Zero Emissions Energy Ecosystem – comprising affordable solar power generation, reliable energy storage, and cutting-edge electrified transportation – has made it an industry leader in the energy and transportation sectors. BYD is listed on the Hong Kong and Shenzhen Stock Exchanges. More information on the company can be found at http://www.byd.com.
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