iProspect Sydney close to doubling staff after strong new business growth

iProspect’s Sydney office has had a dramatic growth spurt as they get close to doubling their staff, from 29 to 55.

Recent new business wins, both locally and globally, have been a factor in the hiring of further staff. Those wins include Beforepay, Shopify, Polestar and the global win of French luxury group Kering.

This growth has also led to Oliver Rapson, CEO iProspect Australia, announcing today the promotion of Marcelle Gomez as Managing Director, iProspect Sydney.

Marcelle has over 20 years’ experience in various leadership roles across planning, account management, investment and general agency management and potency in driving businesses forward. She joined iProspect just over 12 months ago as General Manager.

“At iProspect we are building a future ready, digital first agency with a team to match. I’m so proud of what we’ve achieved in 2021 and that momentum will continue this year as we share more announcements in the near future. This is a brilliant business and team with the energy, ambition and performance mindset to continue our growth trajectory,” Gomez said.

“Marcelle joined our team during iProspect’s period of transformation with our focus on accelerating brand growth and end to end capabilities. She provides energy, professionalism and a great depth of knowledge to tackle the challenges (and opportunities) ahead in the future. Her motivation has always been on taking iProspect Sydney to the success it is enjoying today and I’m thrilled to have her promoted to MD,” Rapson added.