Wunderman Thompson shows off new brand identity

By Jonas Lopez in Media News on

New Wunderman Thompson branding (photo credit: Wunderman Thompson/WPP)WPP agency Wunderman Thompson is making its presence known with a new brand identity.

Created by WPP design agency Landor, the new branding is meant to highlight Wunderman Thompson’s offerings in technology, data and creative services. The plus sign in the logo, a so-called “inspiration mark,” is being touted to showcase the former JWT’s creative skills with Wunderman’s experience in data analysis, to aid clients with their growth.

The new branding has been applied to all marketing materials plus a new website.

The unveiling of the new branding also coincided with the official moving of Wunderman staff into JWT’s New York headquarters.

“To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency,” said Wunderman Thompson global CEO Mel Edwards.

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32 staff out from the West Australian

By Jonas Lopez in Media News on

The West Australian Newspapers (WAN) group is farewelling 32 staff who have all accepted redundancies.

WAN editor Anthony de Ceglie said the move was part of long-term plans to integrate The West Australian and the Sunday Times staff into a seven-day newsroom.

Some of those moving on from The West are hardened veterans such as state political editor Gary Adshead and health editor Cathy O'Leary, both 2018 WA Media Awards honourees.

"It's always sad to see people go, there's a trauma involved in saying goodbye to legends of the game. Gary is definitely one of them, but we move on. The show goes on and there'll obviously be a paper put out tomorrow still. So to be honest, the real tragic part of Gary leaving is I feel like I've only had a few months to work with him," de Ceglie said of Adshead.

Magazine editor Sue Yeap, politics reporters Daniel Mercer and Phoebe Wearne, general news reporter Claire Tyrell, and sports reporter Bridget Lacy, among others,

Game Informer's Australian edition ends

By Craig Daveson in Media News on
Game Informer Australia is set to be replaced by the US edition as a result of cuts made by EB Games and its parent company Gamestop.
 
Australian editor David Milner announced the news in a lengthy social media post today, which marks his final as editor of the publication.
 
In that post, Milner attributed the closure to Gamestop’s inability to find a buyer in recent months, and a drop in the company’s share price.
 
As Game Informer’s Australian editor, Milner was responsible for 68 issues of the magazine, which is one of few Australian made specialist gaming publications still on the shelves.
 
“I don't know what’s next. I need time to think. This is a job that never slept; even when I was on holiday I was checking emails, managing crises, handling social media, always thinking about the next deadline,” said Milner.
 
“I once brought my laptop to the MCG and subbed magazine pages during the Boxing Day

10 launches new podcast

By Jonas Lopez in Media News on

Network 10 and Acast have launched a new political podcast show under the 10 Speaks brand, called The Professor and the Hack.

Hosted by 10 network political editor Peter van Onselen and national affairs editor Hugh Riminton, the show aims to tackle various political issues that may be relevant to Australians as the general election draws near.

“When it comes to politics, Peter and Hugh are world-class and their banter, insights and take on the world is unique, accessible and relatable. I may be biased of course, but I’d highly recommend the first episode to those who enjoy good ol’ political banter,” said 10 CEO Paul Anderson.

Fitzgerald appointed to Tonic board

By Jonas Lopez in Media News on

Tonic Health Media‘s board is now bolstered with Anthony Fitzgerald.

Fitzgerald comes in as Tonic continues to push ahead with its expansion. The Tonic appointment is his first since leaving Multi-Channel Network last October after 15 years as CEO. He also served 18 years heading Seven’s sales division.

“Anthony has continually challenged the status quo for many years which is exactly what Tonic is doing,” said Tonic CEO, Dr Matthew Cullen.

“His vision, expertise and passion will help us meet our goal of improving health literacy and outcomes for all Australians.”

Get to know Fitzgerald on LinkedIn.

Your Money online site shuttered

By Jonas Lopez in Media News on

NewsCorp Australia and Nine have agreed to close down the website component of finance platform Your Money.

Your Money CEO Kylie Merritt said the decision was made to integrate its content with NewsCorp Australia’s platforms, starting with News.com.au. Your Money’s presence continues on social media channels, 9Now, and Foxtel Go.

Your Money was launched six months ago as part of a collaboration between News Corp and Nine, involving a stand-alone digital presence, television channel and social media accounts.

Four personnel connected with running the website have agreed to move on. Your Money digital operations head David Ash resigned several weeks ago.

Books+Publishing shuffles senior staff

By Jonas Lopez in Media News on

ANZ book industry portal Books+Publishing has made some editorial changes.

The company announced that current editor-in-chief Andrew Wrathall is moving up to production manager; the job now puts him in charge of the company CRM systems, print production, and running the official website. He has been with the company for a decade, spending most of it as publishing and digital media coordinator.  

Kelsey Oldham is moving up from assistant editor to editor. She is relatively new to the company having joined last August. Sarah Farquharson is promoted from news editor to managing editor. The two of them join digital editor Brad Jefferies in the company’s editorial circle.

NewsCorp Australia mobilises political journo crew

By Jonas Lopez in Media News on

NewsCorp Australia has marshalled its political reporting team for in-depth coverage of the upcoming federal elections.

The consortium stated that each politics reporter handling the newspaper mastheads from metro to community level, News.com.au, Storyful, and SKY News, are committed to the endeavour.

These include The Daily Telegraph’s Anna Caldwell and Sheradyn Holderhead, Melbourne Herald Sun’s James Campbell, The Courier-Mail’s Renee Viellaris and The Adelaide Advertiser’s Jade Gailberger and Matt Smith.

Health correspondent Sue Dunlevy, political reporter Claire Bickers, senior writer Paul Toohey, cost of living editor John Rolfe and personal finance experts Sophie Elsworth and Anthony Keane are also tagging in with discussions on the elections’ effect on their fields. SKY News hosts Peta Credlin, David Speers, and Paul Murray will even write op-eds for metro and regional papers.

A multichannel campaign called Truth Builds Trust is also being ang

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