Wunderman Thompson aids in new Nutri-Grain campaign
By Jonas Lopez in Marcoms News on Friday, 14th February 2020 at 3:19pmWunderman Thompson Australia is collaborating with Kellogg’s on a new campaign for its Nutri-Grain cereal, called “Unstoppable Stories.”
Featuring two 15-second and two 30-second commercials, the campaign features eight-time world BMX champion Caroline Buchanan and Australian Pro freestyle BMX biker Rhys Kember as they tackle a track set featuring a giant-size Nutri-Grain pack, bowl, and flakes.
The message is based on Kember and Buchanan’s personal struggles on and off the bike, and how they were able to rise above them all.
“We wanted to show Nutri-Grain’s brand message of ‘unstoppable’ in a larger than life way. With a three-story tall Nutri-Grain pack and cereal bowl, we created the ultimate BMX track for Buchanan and Kember; two...
To continue reading this article...