WPP AUNZ tapped for new tech campaignBy Jonas Lopez in Marcoms News on Tuesday, 14th July 2020 at 5:11pm
WPP AUNZ has tapped component agencies opr, Neo, and Hill+Knowlton Strategies for a new account with Australian tech firm thedocyard.
The new deal calls for all three agencies to build and execute an international growth marketing campaign for thedocyard, with branding and customer activation marked for potential customers in, among other markets, London, Hong Kong, and Singapore, plus Melbourne.
Dan Young of opr and Neo GM Daniel Benton are the project leads.
Established in 2014, thedocyard offers cloud-based deal management solutions to aid businesses with B2B transactions, from due diligence to corporate law compliance.
“We were impressed by the joint team’s comprehensive strategy and consultancy during the tender process, and the partnership with other specialist brands within WPP AUNZ. We’re excited to work with a partner that truly understands the need for creativity and innovation across platforms and can deliver in multiple markets,” said thedocyard founder/CEO Stuart Clout.
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More Marcoms News
Carnew bows out of Herd MSLBy Jonas Lopez in Marcoms News on Thursday, 13th August 2020 at 12:07pm
Jason Carnew is stepping down from the managing director post at Herd MSL.
He stated in a LinkedIn post that he was resettling with his family later this month in Vancouver, Canada, as his partner was hired for a new job at Simon Fraser University.
He had been running Herd MSL and Fuel Communications for two years, following his exit as Haystac’s national GM.
“Herd MSL was the answer to the challenge that my friend David once gave me – ‘to think about the times I was the most happiest at work and find a place that lets me do that’. The past two years have been some of the best and most enjoyable in my career and I can’t wait to see how this team grows,” he said.
Contact Carnew on LinkedIn for new opportunities.
Wunderman Thompson absorbs MeerkatsBy Jonas Lopez in Marcoms News on Tuesday, 11th August 2020 at 8:28pm
Wunderman Thompson has assimilated WA digital and creative business solutions company Meerkats.
The move will see the Meerkats team be integrated with Wunderman’s Subiaco, WA office as the core of a new experience and innovation practice. The acquisition had been part of Wunderman Thompson’s expansion plans for months.
Meerkats CEO Gavin Bain has agreed to be Wunderman Thompson’s managing partner for Perth, with Doni Savvides as partner, Martin Beecroft as chief innovation officer, and Melanie Wiese as chief strategy officer for Perth.
“The Meerkats business model has evolved in recent years in line with our clients changing needs. We feel that the fresh Wunderman Thompson creative innovation approach is the perfect fit for our expanded strategic offering alongside WPP AUNZ’s focus on providing new offerings. We’re confident that our combined strengths will build something truly unique in this market and offer great opportunities for our peo
Savi Communications scores Bell and Bone dealBy Jonas Lopez in Marcoms News on Monday, 10th August 2020 at 2:22pm
Victorian marketing agency Savi Communications has become the PR agency of record for dog food brand Bell & Bone.
The new deal will see Savi run Bell and Bone’s brand profiling, product placement, and event management.
Bell & Bone is made from Australian grain and superfoods.
“With dog adoption rates skyrocketing and Australian made healthy, quality and nutritious products leading the way for category growth, Bell & Bone is on an upward trajectory which we are delighted to be part of,” said agency manager Leah Hubay.
“As a team of dog parents, we believe in the vision of Bell & Bone to revolutionise the pet food category with purposeful food and transparency in a fairly unregulated industry.”
Marchant introduces SME PR systemBy Jonas Lopez in Marcoms News on Wednesday, 05th August 2020 at 2:59pm
Former Haystac national strategy head Haylie Marchant is coming to the aid of small and medium businesses with a new PR support solution, simply called The PR Toolkit.
The PR Toolkit is conceptualised as a portal for free resources and tutorials in PR services such as media relations, influencer marketing, and social media management, to aid businesses in promoting their product or services while keeping their PR/marketing costs down.
Upcoming plans include a six-week online media relations masterclass program.
“The vast majority (97%) of Australian businesses are small and they account for 33% of Australia’s GDP* – which is why it’s so worrying that 63% of small businesses have been negatively impacted by Covid-19, with 91% concerned about the viability of their business in the next four to six months,” said Marchant.
“There’s a lot of work to be done to help rebuild the economy and re-establish businesses, but the reality is,
Team Red dissolvedBy Jonas Lopez in Marcoms News on Wednesday, 05th August 2020 at 2:53pm
WPP AUNZ has officially stood down its bespoke agency Team Red.
Mumbrella reported that the company made the decision as Vodafone, which Team Red had been working with for years, set up its new “You Rule” branding this week.
WPP AUNZ creative agency VMLY&R, production business Hogarth, and media agency Wavemaker worked with Vodafone on the project.
Despite the end of Team Red, the staff will continue on accounts secured beforehand.
“WPP AUNZ continues to provide Vodafone with a full suite of services including media, creative, and production. Expertise from across the company’s brands work on the account but will no longer operate under the ‘Team Red’ name,” a Vodafone representative said.
The Mint Partners earns new accountsBy Jonas Lopez in Marcoms News on Tuesday, 04th August 2020 at 4:46pm
Independent communications consultancy The Mint Partners has secured new accounts, spread across a number of practices.
On the consumer front, the agency was named in a list for French drinks maker Pernod Ricard, based on previous success handling some of its strategic brands such as Beefeater, Jacob’s Creek, and St Hugo.
The Mint Partners is also tasked to run social media, influencer relations and digital content for Australian premium skincare brand CEMOY.
Agriculture consultancy Hort Innovation will tap the agency to create a corporate social media strategy.
For the hospitality practice, The Mint Partners will collaborate with hotel company DOMA to build up public awareness for the launch of its new hotel, the Little National Sydney, next month. It will also head up the promotion for two new Marriott properties - the W Melbourne, which will be open in December 2020 and Hobart’s The Tasman, early next year.
The Mint Partners is also reaffirming its relationship with
OPR scores DocuSign accountBy Jonas Lopez in Marcoms News on Tuesday, 04th August 2020 at 4:37pm
Communications agency opr has secured the ANZ account for American virtual signature system provider DocuSign.
The new deal will involve opr changing DocuSign’s brand positioning to better reflect its expanded service capabilities, which include contract preparation/negotiation and lifecycle management, and legal analysis of terms.
“DocuSign was looking for a comms and content partner to drive business outcomes though the art of creative storytelling. That not only meant inventive, interesting thought leadership campaigns that work in earned media, but integrated strategy and content so the ideas help DocuSign drive real sales results,” said opr CEO Richard Brett.
“This is where opr and our people are at their best. Working closely in partnership with DocuSign, we’re confident we can increase awareness and understanding of DocuSign as the leading Agreement Cloud Company.”