WPP AUNZ sets up research management team
By Jonas Lopez in Marcoms News on Thursday, 07th June 2018 at 2:31pmWPP AUNZ has established a special panel management company under the Data Investment Management Group, called Research Profile.
The new business is designed to undertake associated research activities for specific clients. Research Profile’s first assignment is to manage the research panel for Red Planet, which analyses data from Qantas Loyalty to draft consumer marketing analyses and behavior.
Former Research Now client development manager Spike Games comes aboard Research Profile as its new Business Development Director.
“We’ve been working together for over 12 months to refine the Red Planet research panel. The panel engagement and representation is unrivalled given the broad take up of the Qantas Frequent Flyer program.
“We are seeing response rates signif...
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