WhiteGREY hires tech bossBy Jonas Lopez in Marcoms News on Wednesday, 27th June 2018 at 11:41am
Creative agency whiteGREY has hired development specialist Juan Garcia (pictured) as a new technology section chief.
Garcia comes over from a similar position at Sydney agency Deepend. His new assignment will cover managing tech-based solutions and to bolster whiteGREY’s tech capabilities.
He has experience in software development and data applications dating back 15 years.
“I’m delighted to be joining whiteGREY as the role combines my love of both creative tech and digital transformations. My key responsibility is to marry technology with creative ideas and deliver premium digital solutions to a highly engaged audience for our clients and key partners. I can’t wait to get started,” Garcia said of his appointment.
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More Marcoms News
Stellar lands new Sydney food show dealBy Jonas Lopez in Marcoms News on Tuesday, 25th September 2018 at 1:44pm
Sydneysiders will have great food to look forward at this year’s new Taste of Sydney Collective food festival, with PR agency Stellar Concepts to support the event.
Organised by IMG Culinary from November 8 to 11, 2018 at Barangaroo’s Cutaway, the Taste of Sydney Collective aims to bring together the best food talent from all over Australia and the world, offering Sydneysiders the juiciest delicacies to sate appetites.
One of the highlights of the festival will be the Centrepiece Kitchens – six sessions where 32 chefs will have a chance to showcase their cooking talent.
Under the deal, Stellar Concepts will market the four-day show with new editorial and online content.
“IMG Culinary is a progressive business that delivers exceptional events and we are thrilled to be working with them on the inaugural Taste of Sydney Collective, we are passionate about the local food and cultural environment and we are looking forward to delivering an
Photos: BENCH PR celebrates ten yearsBy Craig Daveson in Marcoms News on Monday, 24th September 2018 at 3:36pm
JWT and HSBC roll out new campaignBy Jonas Lopez in Marcoms News on Friday, 21st September 2018 at 1:31pm
Marcoms agency J Walter Thompson Sydney and the HSBC Bank have embarked on a new campaign.
Spread out over TV ads and online video as part of an initial rollout, the campaign aims to generate awareness for HSBC’s home finance offerings. The marketing continues with digital content and promotional materials at HSBC branches.
JWT ECD Simon Langley said the new campaign caters to Australians’ desire to invest in their own property and make it as diverse as others in the community.
Havas wins SelfWealth representationBy Jonas Lopez in Marcoms News on Thursday, 20th September 2018 at 4:01pm
PR outfit Havas Melbourne has won a new work contract from share trading disruptor SelfWealth.
Under the deal, Havas will take on the creation of SelfWealth’s branding strategy, digital presence, and creative development. The account went Havas’ way after SelfWealth officials evaluated the agency’s credentials and methodology as appropriate to the fintech’s needs.
The partnership follows SelfWealth’s successful ASX listing last year. The firm is currently engaging on a new series of projects which includes pooling together a number of high-performance traders into developing a unique set of portfolios.
“We’re thrilled to help them introduce it to more investors so they can trade smarter and grow their returns,” said Havas Melbourne MD Matt Houltham.
Ogilvy and Wotif embark on new campaignBy Jonas Lopez in Marcoms News on Thursday, 20th September 2018 at 1:05pm
WPP AUNZ agency Ogilvy has collaborated with travel company Wotif on a new project.
The project, called “The Next Big Thing,” is a PR/social media campaign designed to generate awareness for Wotif’s new Aussie For Travel brand platform.
The campaign aims to highlight an Australian town, city or suburb that has a new tourist attraction; the attraction will be considered in a nationwide list of over 150 unique Australian icons. WPP partners opr and Maverick are also providing support for the project.
Wotif will unveil the shortlist next week, with the final Big Things composition to be decided by public voting.
“For many Australians, the Wotif brand is synonymous with travel. Backed by 18 years of data and local knowledge, Wotif has supported Aussie travel experiences and knows what makes Aussies tick”, said Ogilvy Brisbane strategy director Ewen Pettit.
Wotif MD Daniel Finch said Aussie For Travel caters to Australians who want to explore more of the
Mango welcomes fresh staffBy Jonas Lopez in Marcoms News on Thursday, 20th September 2018 at 1:00pm
Carol Laws comes in as account director, with nine years’ experience across a number of consumer brands in the US and Australia, such as a leading American entertainment company, a film studio, and a major Aussie supermarket chain.
Janette Henstridge recently left Attention + Influencer to join Mango as senior account manager. Her previous accounts included a top Australian telco.
Maddie Poulson recently returned to Australia from England, where she spent some time handling PR accounts for a number of luxury fashion brands.
“Our ethos is to hire people who are talented and nice, so we’re pleased to welcome three new consultants to the Melbourne team who fit the bill perfectly,” said agency GM Jessica Allison.
“Carol has an excellent track record of creating engaging experiences for high-profile brands, Janette brings a wealth
Carter lands new INVNT directorshipBy Jonas Lopez in Marcoms News on Wednesday, 19th September 2018 at 4:31pm
Brand agency INVNT has opened a new global directorship for PR and marketing, with Brea Carter recruited for the spot.
Based at INVNT’s Sydney offices, Carter will be in charge of leading the agency’s promotional efforts from out of satellite branches in the APAC and EMEA regions, and North America. She will work alongside agency CEO Scott Cullather and APAC GM Laura Roberts. The move comes as INVNT prepares to handle more clients.
Carter wields journalism experience from Cirrus Media and the Haymarket Media Group in the UK before transitioning to marketing communications, starting with FreemanXP and The Cru Media + Communications while running her own service.
“We’re incredibly excited to have Brea join our tribe, and to be bringing this role in-house as we continue to grow and expand globally… At INVNT our mantra is ‘challenge everything’ and I have no doubt that Brea will do just that as she collaborates with each of our seven office loc