Weber Shandwick lands GSK Consumer Healthcare account
By Jonas Lopez in Marcoms News on Monday, 15th April 2019 at 6:02pmMarcomms agency Weber Shandwick has signed a new partnership with GSK Consumer Healthcare.
The new deal calls for Weber Shandwick to design and execute a social media strategy for all the brands under the GSK Consumer Healthcare lineup. These include pain-treatment medicine Panadol, Sensodyne toothpaste, and denture adhesive Polident.
“We’re delighted at the opportunity to partner with GSK in Australia, across such a highly regarded product portfolio,” said Ian Rumsby, chairman, Weber Shandwick Australia.
“As an agency, our ability to deliver smart, creative and integrated solutions in the healthcare space has been a key tenet of our talent investment strategy and it’s particularly exciting to be able to deliver on that promise.”
To continue reading this article...