We Are Different assigned to GME accountBy Jonas Lopez in Marcoms News on Thursday, 01st October 2020 at 3:13pm
We Are Different has won the ANZ account for emergency locator beacon and radio communication equipment manufacturer GME, with Not Bad Pretty Good as a creative and strategy partner.
The new deal involves running an integrated campaign for GME called Where The Bloody Hell Am I? – a play on Tourism Australia’s classic “So where the bloody hell are you?” campaign from 2006.
The object is to highlight popular destinations in Australia that are also mapped out on GME devices and an interactive “Rescue Route” site, as well as encourage more people to go out on vacation.
“We’re incredibly proud of this campaign and our partnership with GME. The campaign shows how an earned-first idea can easily stretch into paid media channels – with the right thinking, team and approach. This is market-leading creative and a true testament to what can be achieved when clients commit to doing things differently,” said We Are Different founder and director Stuart Terry.
Comment and get full access to Influencing by registering for FREE
- Read and comment an all stories
- Weekly digest of media and PR news (optional)
- Post media releases to PRWire newswire
- Advertise job vacancies
- List your business in our PR directory
Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.
More Marcoms News
PRIA’s national conference goes onlineBy Elliott Richardson in Marcoms News on Thursday, 22nd October 2020 at 11:36am
360PR lands BATHEFEX accountBy Jonas Lopez in Marcoms News on Wednesday, 21st October 2020 at 3:38pm
NSW agency 360PR has become the agency of record for the BATHEFEX home spa essentials line.
Produced by Chemcorp International, the BATHEFEX line comprises Epsom salt baths available in various fragrances, hand/leg masks, and soaps. It is being angled as an end-of-day relaxation product.
Select outlets in Sydney are currently carrying the products.
“BATHEFEX believes in the art of bathing, it is a ritual we live and breathe. We are excited to re-launch this brand into the market. They are affordable, readily available and contain sought-after ingredients, wrapped up in beautiful packaging,” said Chemcorp International marketing manager Erica Galea.
New clients are in at PolkadotBy Jonas Lopez in Marcoms News on Tuesday, 20th October 2020 at 12:19pm
Polkadot Communications is marking spring with four new clients on the rolls.
Nomo Chocolate and fast food chain Rashays have been added to Polkadot’s food practice. Nomo and Polkadot previously worked on an Easter 2020 project. Rashays, meanwhile, joined a market tiff between McDonald’s and Hungry Jacks by introducing its own signature stacked burger.
For the beauty practice, the agency will handle the account for international beauty tech company Foreo. Specialising in skincare and oral hygiene devices, Foreo had spent some time searching for an agency of record but Polkadot’s pitch stood out among a number of candidates.
The health and wellness portfolio has Tasmanian company VBreathe pencilled in. The account was secured as more demand for air purifiers rose as a result of the pandemic.
“Whilst we have certainly seen some setbacks in our travel client portfolio, we have added some really exciting new brands to our agency this year; each with their
Mango Communications wins Teachers Health accountBy Jonas Lopez in Marcoms News on Thursday, 15th October 2020 at 5:05pm
Mango Communications has been accorded the PR account for the Teachers Health support fund.
The agency will be tasked to handle the Fund’s media relations over the course of the pandemic, and throughout 2021.
The news comes as the Australian academe is struggling to cope with mental health problems in light of the pandemic prompting more online classes and the operations of the Teachers Health Centres.
“We’re proud to be partnering with Teachers Health, working to amplify their voice during a pivotal and challenging time for its members. This partnership is demonstrative of Mango’s continued growth in the sector across a wide range of health and wellness-focused clients,” said Mango Communications managing director Tabitha Fairbairn.
Icon Agency takes on Carers Victoria accountBy Jonas Lopez in Marcoms News on Wednesday, 14th October 2020 at 2:44pm
The Icon Agency is in action with Carers Victoria on a new integrated campaign.
The campaign involves building public awareness and marshalling of support for 726,000 carers in Victoria who look after people with a disability or special-needs people without compensation. Specific carers will also be highlighted.
A new platform called “Truly Incredible Care” will carry associated content.
“This subject is something that deserves greater awareness, it’s a human story that isn’t told enough. Hopefully by telling these stories we help enable more carers the help they need with theirs,” said Icon Agency creative director Ed Bechervaise.
Tide.PR lands Vranken-Pommery dealBy Jonas Lopez in Marcoms News on Wednesday, 14th October 2020 at 12:09pm
The Australian arm of international winemaker Vranken-Pommery Monopole has appointed tide.pr as its official agency of record in Australia, reported B and T.
The new partnership will see tide.pr handle three specific Vranken-Pommery brands.
For Maison Champagne Pommery, tide.pr will raise brand awareness ahead of the Spring Racing Festival, plus the Pommery 2020 World Collection.
The other two are Vranken-Pommery Rosé vineyards based in France – the Château La Gordonne in Provence and Domaine Royal de Jarras in Camargue. Both vineyards have a combined land area of over 700 hectares.
“We are delighted to be appointed the prestigious Vranken-Pommery Australia account and are looking forward to further educating the Australian market about this remarkable group through a strategic public relations campaign,” said tide.pr director Stacey McArdle.
Steedman bows out of WPP AUNZBy Jonas Lopez in Marcoms News on Tuesday, 13th October 2020 at 12:41pm
John Steedman has retired from the executive tier of WPP AUNZ.
He stated that after a 45-year run with the WPP global organisation, the time was ripe for him to move on.
“I have been through cycles of both positive tailwinds and tough downturns, and through each one, it is the fantastic clients and colleagues whom I have had the pleasure to work alongside, that has made this journey so rewarding and colourful,” he said.
Steedman joined WPP AUNZ as its director in April 2016, later adding roles such as executive director and executive chairman for media investment management.
His industry contacts and experience later led to an appointment in 2018 as interim CEO following Mike Connaghan’s departure, then to COO as Jens Moonsees came aboard last year.
“With his deep experience, Steady has provided invaluable support and leadership as COO over the past year as we faced the very challenging external circumstances and successfully changed our workplaces to