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VMLY&R Melbourne sets up new OzFish campaign

By Jonas Lopez in Marcoms News on

Fishing World Magazine, July 2020 (photo credit: VMLY&R Melbourne)VMLY&R Melbourne has joined forces with OzFish Unlimited on a new campaign for fish habitat restoration.

The campaign aims to tap Australia’s recreational fishing community in repairing habitats, as well as attract new OzFish members.

Fishing World magazine is joining the effort by putting one of the campaign images on the cover of its July 2020 issue (pictured). OzFish partner firm BCF will promote the campaign at its branches.

“Fishing is one of Australia’s most popular recreational pastimes. But over the past few decades, fish stocks have dwindled due to human and environmental impact on their habitats. As someone who’s just spent a week fishing on the Aire River, getting a photo with your catch is almost as important as landing the fish itself. It’s why Australia’s fishing bible, Fishing World, has used these types of photos on their covers for more than 50 years. We love that we get to flip this truth and at the same time, breathe new life into one of the oldest advertising mediums,” said VMLY&R Melbourne ECD Jake Barrow.

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More Marcoms News

OPR changes to Ogilvy PR name

By Jonas Lopez in Marcoms News on
The opr agency is reverting to its original name of Ogilvy PR.

The name change is in line with Ogilvy’s global alignment efforts especially now with the ANZ regional launch of the Ogilvy Network.

Ogilvy PR satellite agencies Pulse Communications, Howorth, Life Agency, and Parker and Partners will continue regular operations. 

The agency is also starting a consultancy service, with all staff organised as specialists or subject matter experts. Specialists have their own technical or specialist communication skills, while subject matter experts will be focused on specific clients or industries.

“We are thrilled to be able to put the Ogilvy name back front and centre of our brand; as we are all so proud of the Ogilvy brand, its rich heritage and everything that it stands for both creatively and as a people first global business,” said Ogilvy PR/Ogilvy Health CEO Richard Brett.

“This change is in line with, and a natural step in, our journey as part of the Ogilvy Network here

Herd MSL lands FOXTEL account

By Jonas Lopez in Marcoms News on
PR/communications agency Herd MSL is the agency of record for TV provider FOXTEL, reported Mumbrella.

The new deal will see Herd MSL aid FOXTEL’s in-house PR/communications team in developing new integrated campaigns.

One assignment already in the pipeline is promoting FOXTEL’s airing of prison drama Wentworth.  Debuting in 2013, the show is premiering its final season today, with ten episodes comprising Part I. Part II, comprising another ten episodes, is scheduled for 24 August.

“We are a curious, fearless and creative team that thrives on delivering impact for our clients and we look forward to bringing this to our partnership with Foxtel,” said Herd MSL group managing director Skye Lambley.

Ubiquity Lab hires new staff

By Jonas Lopez in Marcoms News on
Marketing consultancy Ubiquity Labs has welcomed new members.

Kirilly Mallard is the new director for PR and communications, coming over from a media relations manager role with Stockard. She wields over 15 years’ experience in the consumer lifestyle and corporate PR sectors, with her clients including a major confectionery company, two electronics companies, and a credit-card provider.

Emily Henry is aboard as integrated accounts manager, joining in from Mater, where she was communications/engagement officer. She was also marketing coordinator for a Sunshine Coast marketing agency and a leading furniture chain.

“Kirilly and Emily are powerhouses and deepen our capability significantly. Ultimately, they’ll accelerate our clients’ ability to integrate, understand and exploit their paid, owned and earned ecosystem,” said Ubiquity Lab founder/managing director Matt Allison.

Acumen NZ earns 2Degrees deal

By Jonas Lopez in Marcoms News on
New Zealand agency Acumen has landed the marketing/communications account for telecom vendor 2Degrees.

The agency revealed that it will collaborate with OMD and TBWA in developing the campaigns, which will focus on 2Degrees’ new product/service rollouts, such as more 5G services. 

“2Degrees is about to hit significant milestones within its business, and we’re thrilled to be a part of making it happen. Our teams connected well throughout the pitch process, and we’re looking forward to fighting for fair alongside the 2Degrees team,” said agency CEO Adele Keely.

Griffith starts with VMLY and R

By Jonas Lopez in Marcoms News on
Charmaine Griffith has signed up to the marketing and business development director role with VMLY&R.

She will be in charge of building up the agency’s “creating Connected Brands” growth roadmap for both Melbourne and Sydney offices and also firm up workplace culture of improving constant output.

Griffith had spent the past several years on the consultancy front, particularly at PwC’s CMO Advisory, where her clients comprised major companies and state/national government agencies.

“My previous experience at PwC has enabled me to form a uniquely candid understanding of the current state of advertising services on offer in Australia, and where there are opportunities to differentiate and better meet the needs of the market. I’m excited to tap into this knowledge to as we embark on a new era for the agency,” said Griffith.

TMC PR lands new clients

By Jonas Lopez in Marcoms News on
Potts Point agency TMC PR has won new accounts, reported Mumbrella.

The agency revealed that it had landed the Australian PR account for hairstyle company GHD. The work will include strategy, media relations, events, and experiential work as well as brand partnerships and reactive influencer management. 

E-commerce vendor Meshki is contracting TMC PR for media strategy/relations, events, and influencer marketing/management.

“Being appointed to both the GHD and Meshki roster is a massive win for the business. Both clients are in a key point in their journeys with ambitious growth plans locally and internationally, we are proud to be partnering with such iconic brands and joining them on their growth trajectory,” said TMC co-founders Sally Brown and Chrissy Biasotto.

Blancato lands FCR director role

By Jonas Lopez in Marcoms News on
Antonino Blancato has been appointed director at finance PR/communications consultancy Financial & Corporate Relations (FCR).

He has been with the agency since his internship in 2012, climbing from account executive, senior account executive, account manager, to head of the media relations department, which he ran for the past four years.

“During his nine years with FCR, Antonino has developed strong relationships with our clients, contributing value to their businesses through his extensive media network and strong account management skills. Through harnessing these and applying energy and fresh perspectives, he will continue to play an active role in shaping the future of our business and help ensure its long-term success,” praised FCR chairman Anthony Tregoning.

Blancato himself was elated with the promotion.

“I want to thank Anthony and the team at FCR for the opportunity to continue to grow my career as a communication consultant. I have learnt so much in the past ni

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