VMLY&R Melbourne sets up new OzFish campaign
By Jonas Lopez in Marcoms News on Monday, 22nd June 2020 at 2:29pmVMLY&R Melbourne has joined forces with OzFish Unlimited on a new campaign for fish habitat restoration.
The campaign aims to tap Australia’s recreational fishing community in repairing habitats, as well as attract new OzFish members.
Fishing World magazine is joining the effort by putting one of the campaign images on the cover of its July 2020 issue (pictured). OzFish partner firm BCF will promote the campaign at its branches.
“Fishing is one of Australia’s most popular recreational pastimes. But over the past few decades, fish stocks have dwindled due to human and environmental impact on their habitats. As someone who’s just spent a week fishing on the Aire River, getting a photo with your catch is almost as important as landing the fish itself. It’s...
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