Sign in/sign up

VMLY and R Melbourne works on Earth Funerals

By Jonas Lopez in Marcoms News on

Earth Funerals sample website (photo credit: Earth Funerals/VMLY&R Melbourne)VMLY&R Melbourne has collaborated with Earth Funerals on a new branding project.

The work involves rebuilding the brand under a new emphasis on sustainable resources and climate change and a logo of a plant springing from the ground. The end result is to offer Australians a cost-effective and environmentally sound funeral solution.

The rollout of the new identity will initially comprise a new website to go active in mid-2021. 

Originally conceptualized under Starfish Initiatives, Earth Funerals offers the division of acreage as a living memorial for deceased loved ones by encasing them in biodegradable coffins that would totally merge with the soil.

“From a brand identity and campaign perspective we’ve disrupted all category conventions by moving away from people-based imagery and using instead natural imagery that celebrates the environment,” said VMLY&R Melbourne Managing Partner Jon Kenyon.

“The launch of the new website is a vital step forward to attracting donors to invest in a sustainable future for end of life experiences. As the most visited digital touchpoint www.earthfunerals.org acts as the digital front door for potential investors and with the launch of Phase 2 will ultimately provide interested consumers with a connected, personalised customer experience.”

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Marcoms News

Brkic joins Hunter Communications

By Jonas Lopez in Marcoms News on

Sandra Brkic has started 2021 with a new account director position at Hunter Communications.

She will oversee the development of Hunter’s consumer and corporate portfolio.

Brkic recently exited a director post at Nonplus after over three years on the job. She had previously done account manager roles with, among others, PPR ANZ and Sling and Stone, plus running PR for Crown Resorts Perth.

Follow Brkic on LinkedIn.

Reilly to land top WPP creative spot

By Jonas Lopez in Marcoms News on

WPP has tapped Rob Reilly as its new global chief creative officer.

He is coming in from a similar role at McCann Worldgroup to succeed John O’Keeffe, who recently announced that he was leaving WPP after 12 years in service. 

WPP CEO Mark Read will be Reilly’s immediate boss. 

“He is leading a complete reinvention of WPP and is committed to putting creativity at the centre of everything the company does. I look forward to joining the talented team of people at WPP and helping its fantastic agencies continue to build on their success,” said Reilly of the chance to work alongside Read.

Follow Reilly on LinkedIn.

Stellar lands Terrigal Beach House account

By Jonas Lopez in Marcoms News on

Communications agency Stellar has been accorded representation for the Terrigal Beach House (TBH) in Terrigal, NSW.

The new deal will involve Stellar running TBH’s PR and social media activities.   

TBH is part of the Crowne Plaza Terrigal complex, having been redeveloped from the former Florida Beach Bar.

Candid Communications begins operations

By Jonas Lopez in Marcoms News on

A new PR agency, Candid Communications, has officially opened its doors.

Established by Jodie Moses and Olivia Meena, the agency is geared towards lifestyle clients and will aim to develop new relationships through honest expectations. 

The Australian arm of American tax preparation company H&R Block is Candid’s pioneer client. The company is familiar territory to Moses and Meena – they worked on the account during their time at Frank PR.  

Meal delivery services Macros and Soulara, Skullcandy Oz, Soundbooks, and The R8 are also on Candid’s books.

“Starting an agency at this time could be seen as crazy. We believe there is a gap in the market where agility is needed now more than ever before. We respond to the business issue at hand, quickly, creatively and with thought. Our clients receive concentrated focus and hands-on high-level expertise. We act as a true extension of their internal team,” said Moses via Mumbrella.

Reymond scores new clients

By Jonas Lopez in Marcoms News on

Lifestyle PR agency Reymond Communications has started the year with more clients on the books. 

The agency revealed that Armadale restaurant Amaru sought it to provide support for building awareness of an upcoming wine bar, Appellation. 

For the Embla wine bar, Reymond will promote a new bar and cinema house being set up atop the Melbourne Theosophical Society building, slated to open later this month.

Together Co-Living is a new community living building designed for young professionals, international students, travellers, and workers.

The agency is also taking on work for the Gradi Group, which offers fine Italian dining, and Israeli outfit Tahina Bar and Restaurant. Tahina recently opened a new branch in Northcote.

SOCIETY lands Woolworths account

By Jonas Lopez in Marcoms News on

The SOCIETY Marketing and Communications agency has won PR representation for retailer chain Woolworths.

Mumbrella reported that the account win followed a new request for proposals as the current deal for Woolworth’s incumbent agency, was about to finish after four years.

SOCIETY will now push ahead with Woolworths’ in-house PR team for seasonal campaign activity, product launches, and community and local marketing program, while overseeing the company’s influencer program.

“The founding philosophy behind Society is to put people first when creating communications campaigns, and our approach is perfectly aligned to Woolworths values,” said SOCIETY founder/managing director Dena Vassallo.

“As an independent and Australian-owned agency, we look forward to enhancing the engagement between Australia’s leading food store with its local communities, highlighting the good work they carry out each day and celebrating the ‘Fresh Food People&r

New clients finish Agent99’s year

By Jonas Lopez in Marcoms News on

Agent99 is entering the holiday break with fresh clients on the rolls.

Mumbrella reported that the agency will spearhead the summer PR/social media campaign of homewares retailer Kleva Range. 

The thought leaders/speakers portfolio will have representation for motivational speaker Sam Cawthorn. The 2009 Young Australian of the Year is already set to launch a new book in February 2021.

Westward Whiskey, Click Frenzy, the Product of the Year awards, Tribe Breweries, and Zen Imports are also signing on with Agent99 for another year.

Media news latest

Blewett joins Adelaide drive show
Greg Blewett is on The Rush Hour.

Jane Kennedy signs off from Triple M
Jane Kennedy hangs up her headphones.

Jess Perkins jumps into weekend arvos
Jess Perkins moves into Triple J's weekend afternoons slot.

Marcoms news latest

Brkic joins Hunter Communications
Sandra Brkic is now with Hunter Communications.

Reilly to land top WPP creative spot
Rob Reilly is WPP’s global chief creative man.

Stellar lands Terrigal Beach House account
The Stellar agency is on the Terrigal Beach House case.