Tier II and III working professionals listen to radio regularly: Toluna study
By Staff Writer in Media News on Tuesday, 29th April 2025 at 8:38pmFM radio listenership is increasing in Tier-II and Tier-III markets, with 80 per cent of survey respondents reporting that they regularly listen to the radio, according to The Economic Times.
This was found in a survey conducted by the consumer insights firm Toluna India in Tier-II and Tier-III cities and towns between December 19, 2022 and January 02, 2023.
The survey was conducted with a sample base of more than 1200 respondents and detailed interviews among FM radio listeners aged 18-50 who are part of the Toluna panel across genders, socioeconomic classes, and employment status.
A key insight from the survey is that working professionals are major consumers of FM radio, with nine out of ten indicating they listen regularly. Nearly two-thirds of the students surveye...
To continue reading this article...
More Media News
Ex-RAW chief abuses journalist on camera
By Staff Writer in Media News on Thursday, 22nd May 2025 at 8:50pm
Cable TV industry pushes for urgent rollout of Broadcasting Bill
By Staff Writer in Media News on Thursday, 22nd May 2025 at 5:04pm
MyDesignation appoints ITW Playworx as PR and branding partner
By Staff Writer in Media News on Thursday, 22nd May 2025 at 4:56pm
PR Professionals secures BSFC digital media mandate
By Staff Writer in Media News on Thursday, 22nd May 2025 at 4:42pm
Red Fortress crumbling? Top Maoist leader, 26 others killed in Chhattisgarh encounter
By Pragadish Kirubakaran, Abdul Nishad and Neeraja Gopalakrishnan in Media News on Thursday, 22nd May 2025 at 3:05pm
Sainsbury’s “Less Than Human” essay - a decade-long topic of interest
By Will McLennan in Media News on Thursday, 22nd May 2025 at 11:39am
Greene to depart Microsoft
By Will McLennan in Media News on Thursday, 22nd May 2025 at 11:38am
Media news latest



Marcoms news latest


