Tier II and III working professionals listen to radio regularly: Toluna study
By Staff Writer in Media News on Tuesday, 29th April 2025 at 8:38pm
FM radio listenership is increasing in Tier-II and Tier-III markets, with 80 per cent of survey respondents reporting that they regularly listen to the radio, according to The Economic Times.
This was found in a survey conducted by the consumer insights firm Toluna India in Tier-II and Tier-III cities and towns between December 19, 2022 and January 02, 2023.
The survey was conducted with a sample base of more than 1200 respondents and detailed interviews among FM radio listeners aged 18-50 who are part of the Toluna panel across genders, socioeconomic classes, and employment status.
A key insight from the survey is that working professionals are major consumers of FM radio, with nine out of ten indicating they listen regularly. Nearly two-thirds of the students surveye...
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