Thrive raises anchors for SailGP
By Jonas Lopez in Marcoms News on Tuesday, 12th February 2019 at 6:45pmPR agency Thrive PR +Communications has secured representation of the new SailGP racing league and Australia’s participating crew.
The partnership calls for Thrive to handle the league’s media relations in Australia while also handling that of the Australian team. Under Olympic laser champion Tom Slingsby, SailGP Australia will take on squads from China, France, Britain, Japan, and the United States across five races around the world, with Sydney Harbour as the opening leg on February 15 and 16, 2019. All teams will field F50 catamarans.
The league itself already has significant media and marketing coverage backing it up, with FOX Sports and SKY Sport as broadcast partners in Australia and New Zealand. Whisper Films provides aerial video and photography and Rolex has signed o...
To continue reading this article...