Thrive PR lands Samoa Tourism Authority account
By Jonas Lopez in Marcoms News on Thursday, 10th September 2020 at 12:50pmThrive PR+Communications has earned ANZ market representation for the Samoa Tourism Authority (STA).
The new deal will see Thrive support the STA’s integrated campaigns designed to generate more interest in visiting the island-nation, with one big selling point being no local COVID-19 infections so far. A video showcasing the sights and sounds of Samoa has been produced.
Australia is one of Samoa’s major tourist markets; the STA estimated that one in every five of the 160,000 tourists who visited the country last year were Australians.
“Thrive is thrilled to be supporting Samoa’s tourism recovery efforts in ANZ. As one of the few COVID-19-free nations in the world, it’s certainly a pivotal time for the island jewel to showcase its stunning natural assets an...
To continue reading this article...