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The best way to pitch lifestyle magazines

By Elliott Richardson in Media News on
Are Media owns some of Australia’s most well-known lifestyle magazines including Woman’s Day, New Idea and WHO. Are Media’s deputy editor of lifestyle, Gabriella Del Grande joined Influencing Insider to explain how she likes to be pitched.
Speaking to host Juliana Pedroso, Gel Grande said images and details are the two most important things to include in a pitch.
“Say the story is on Yoga for example. We like a lot of imagery. We tend to use a lot of stock images or celebrity images just so it’s not tied to a brand unless it is obviously advertorial. When you guys are sending us pitches or stories for your clients, if you can add as much detail as you can… if it’s a particular product, pricing is awesome and the stockist URL.
“Also link to high-res imagery just to save a lot of back and forth emailing. Sometimes it kind of helps to streamline the process,” said Del Grande.
She adds that she also prefers a short and sharp email pitch.
“For me, the length of an email or if the press release is in the body of the email and not an attachment, short and sharp is definitely the key. We love short and sharp. And aside from that you can be as creative as you like with how you’ve written it. 
“Also just a mention of obviously exactly what it is you’re pitching within the first couple of sentences. I’ve even seen sometimes things bolded or highlighted and that often really helps as well.”
Del Grande also covered off lead times for the magazines she oversees and the trending topics in the industry.
“Beauty, health and fashion are probably our biggest three topics and then we also do some homes, wellness, travel pages as well. Currently in New Idea, WHO and Woman’s Day we’re rotating a travel page with a homes page or a wellness page just because we’re not travelling as much as we would probably like.
“We’re very trends based. We do work quite far in advance in our lifestyle team. We work five to six weeks in advance. It’s really driven by the sure celebrity trends. If we can get stories with a celebrity lead we’ll go with that. But in terms of specifically like health and that sort of thing, it’s more trend-driven by what’s out there in the industry,” she said.

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Kumarawansa starts with SBS News

By Jonas Lopez in Media News on

Hashela Kumarawansa has kicked off her new role with SBS News in Melbourne.

She made the announcement by Tweeting a pic of her with a mic that had an SBS News block attached.

Kumarawansa came to Melbourne after over a year in Ballarat covering news for WIN TV.

Follow Kumawaransa on Twitter @Hashela_.


Armytage leaves Sunrise

By Jonas Lopez in Media News on

Samantha Armytage is vacating her co-hosting spot at Channel Seven breakfast show Sunrise.

She said in today’s episode that personal crises over the past few months brought her to this decision. She had been with the show for eight years.

“I have always been very brave and fearless in my life and my career and this decision is no different… I go out of this job at a time of my own choosing and on top of the ratings, which not many people on television can say they do,” Armytage stated.

The Sydney Morning Herald hinted, though, that the move came as a result of network tensions building up for a year, ranging from Armytage’s behavior towards criticism and almost no off-set communications between Sunrise’s presenters.

Her final broadcast will be on 11 March. 

She remains under contract with Seven for the remainder of 2021 and no date has been set for her return, however it has been confirmed she won’t be returning to her co-hosting pos

Langenberg joins ABC Hobart

By Jonas Lopez in Media News on

Adam Langenberg is now at the Hobart studios of national broadcaster ABC.

He made the journey to Tasmania after over a year in Ottawa, Canada, where he worked freelance for the Ottawa Business Journal and later as full-time reporter for the Hill Times’ The Wire Report telco industry section.

Follow Langenberg on  Twitter @AdamLangenberg.

The two products Stephen Fenech likes to review

By Elliott Richardson in Media News on
Tech Guide has been around for a decade and Stephen Fenech has worked out exactly what his audience wants when it comes to product reviews.
Appearing on Influencing Insider, Fenech said there are two styles of products he’s interested in reviewing.
“They’re the products that I’m interested in, that I personally like and there are the products that are really big and really hot in the market right now. So I tend to look towards trends. The products I cover would be, for example, smart products. Whenever these devices get popular they’re obviously very popular to review because that’s what people are looking for.
“There’s a big section of tech as well that I like to cover. Personally, I’m a big fan of audiovisual, so TVs, projectors, speakers, audio systems, digital cameras. I’m big into photography as well. They’re the areas I like and they’re popular with the readers as well.”

Sexton to lead Rail Express

By Jonas Lopez in Media News on

Trains industry publication Rail Express has welcomed David Sexton as its new editor.

He came over from the Daily Cargo News, where he turned over his editor spot to Ian Ackerman.

Follow Sexton on LinkedIn.

SEN 1620 Gold Coast to cover live events

By Jonas Lopez in Media News on

Gold Coast station SEN1620 is preparing live coverage of sporting events.

The Sports Entertainment Network revealed that the station is rebranding under a new logo (pictured) and will feature home matches of AFL team Gold Coast Suns and NRL team Gold Coast Titans. A show called Maroons Radio will feature the State of Origin.

For the programming lineup, Breakfast with Pat and Heals stays on the 6:30AM-8:30AM timeslot, local primetime show Sportsday with Gary Belcher and Scott Sattler has been expanded to two hours. 

The station will also retain Wednesday/Saturday afternoon show Trackside and Andrew Bensley’s self-titled show Bensley, as will The Driver’s Seat with Steve Johnson and Matt McKeldon.

New shows for SEN Gold Coast include Mornings with Matt White at 10AM-12 noon every Monday to Thursday, Morning Glory with Matty Johns every 9AM on Fridays, Gerard Whateley’s lunch hour show, and Drive with Joel and Fletch.

“SEN has long had a strong listener b

Industry Update welcomes new editor

By Jonas Lopez in Media News on

Manufacturing trades publication Industry Update has tapped Barry O’Hagan as its new editor. 

He came aboard after finishing up communications work at IBM ANZ. His editorial experience was from editor roles in some trade and lifestyle titles and deputy chief sub-editor for a South African daily newspaper.

O’Hagan’s selection came out of a need for new leadership following Laurence Marchini’s retirement a year ago.

“It is essential that market leading publications such as Industry Update continue to grow, and we achieve that growth by new people and fresh ideas,” said Industry Update owner/publisher Scott Filby.

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