Stark’s Outside Ads campaign - a big test
By Will McLennan in Media News on Friday, 05th September 2025 at 11:49amPickr’s Leigh :) Stark has gone bigger, launching an “outside ads” campaign—a series of advertisements running on urban media panels across Australia’s major cities.
“The concept of Pickr running ads around town largely stems from the idea that perhaps the publication needs that little bit more awareness,” Stark told Influencing.
“I'm trying to make a dent and see if people are aware that we exist. The whole goal of this is to see if it brings people back to the publication.”
Launched at the end of July, Stark emphasised it’s a test. It’s also about getting attention from the mainstream audience to let them know that Pickr is an online, ad-free publication, which has been the case for over a year now.
The irony isn’t lost on Stark - producing outside ads for...
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