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Soda Communications on deck for Chatime

By Craig Daveson in Marcoms News on
Soda Communications announced today that it has been chosen by Chatime to lead the bubble tea giant’s Australian PR strategy throughout 2020. 
 
The Taiwanese Chatime brand has now been operating in Australia for ten years, scaling up to 128 locations in that time, with interest in bubble tea from the Western market expected to promote further growth. 
 
“The Chatime brand has undergone a huge strategic transformation in the past 12 months, and our personality is really beginning to shine through,” said Chatime Australia head of marketing, Tim Paton.
 
“To amplify this, we wanted an agency that could drive PR-led, innovative and quirky campaigns that would bring the brand to life not only for our loyal customer base, but for the wider market.” 
 
As such, Paton said that Soda Communications is the right team to lead the company’s 2020 communications strategy, because it embodies Chatime’s own traits of cheekiness, wit and curiosity.
 
“The Chatime brief is one of the most exciting we’ve ever been given – it’s not often that PR is the channel driving the rest of a client’s marketing strategy but that’s the opportunity and the challenge we’ve been given,” said Soda Communications’ Sydney managing director Dani Lombard. 
 
“We’re delighted and privileged to be part of what will be an incredibly exciting 10th birthday year for Chatime.” 
 
Chatime joins Camera House, IS Clinical and Hydrafacial as one of the newest members of the Soda Communications client roster. 

(L-R: Dani Lombard, Chriss Mannix)
 

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Agent99 Public Relations is entering the spring season with new clients on the books, reported Mumbrella. 

For the food and beverage practice, Agent99 secured a long-term deal with Mornington Peninsula company Tribe Breweries. The outfit will also represent Cape Byron Distillery and run a new summer campaign for Think Spirits’ Pampelle aperitif drink.

The Warrior Woman’s Foundation secured Agent99’s services pro bono for preparations for this year’s observance of National Child Protection Week.

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By Jonas Lopez in Marcoms News on

PR agency Neon Black has become the agency of record for Harris Farm Markets.

The new deal will see Neon Black run Harris Farm’s campaigns for the remainder of 2020 and all through 2021.

Harris Farm had never worked with a PR agency before and recently made a national pitch for one. The Special Group is the only other agency in Harris Farm’s agency roster. 

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By Jonas Lopez in Marcoms News on

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Established in 2018, Quibi hosts streaming videos of up to ten minutes each.

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By Jonas Lopez in Marcoms News on

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The Open Markets Group stock brokerage is also a new signing.

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