SOCIETY lands Woolworths account
By Jonas Lopez in Marcoms News on Tuesday, 12th January 2021 at 1:35pmThe SOCIETY Marketing and Communications agency has won PR representation for retailer chain Woolworths.
Mumbrella reported that the account win followed a new request for proposals as the current deal for Woolworth’s incumbent agency, was about to finish after four years.
SOCIETY will now push ahead with Woolworths’ in-house PR team for seasonal campaign activity, product launches, and community and local marketing program, while overseeing the company’s influencer program.
“The founding philosophy behind Society is to put people first when creating communications campaigns, and our approach is perfectly aligned to Woolworths values,” said SOCIETY founder/managing director Dena Vassallo.
“As an independent and Australian-owned agency, we look forwar...
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