Sign in/sign up

SmartCompany reboots

By Elliott Richardson in Media News on
Business news website SmartCompany has undergone a rebrand featuring a new logo, website design, colour scheme and user experience.
Consulting publisher Will Hayward wrote in an announcement posted on the site that the rebrand came about as a result of a clinical review focusing on increasing the site’s audience, attracting a younger audience and introducing new forms of advertising revenue.
 
The rebrand is split into four key areas: content, design, product and advertising.
 
“The most significant structural change we’ve made is to retire StartupSmart as a standalone publication for startups and tech news. This was a difficult and time-consuming decision because we’re proud of what we’ve achieved with the brand,” said Hayward.
 
“But if we’re serious about our planned growth, we need to more actively engage with other platforms, and grow our audience wherever they might be. We can’t expect them to find us — we must find them. Part of this is the extension and rationalisation of our investment in newsletters. We will now publish every day except Sunday, bringing you the most important news and information across the small business and startup space.”
 
The outlet provides its content free of charge, relying on advertising dollars to keep it running. With that in mind, Hayward said there was now a greater focus on attracting advertisers.
 
“But as a more clearly defined media company with a much deeper engagement with our audience, here at SmartCompany we can offer advertisers something the tech platforms can’t — that being, trust, relevance, environment, entrepreneurial ethos and a highly targeted, interested audience.
 
“So we’re reworking the sales team to shift the emphasis from selling purely transactional deals — meaning banner ads, click-through campaigns and downloads — to a broader, deeper and much more creative (and therefore engaged) range of content for our information-hungry audience,” he said.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Media News

Pearce departs IDG for CommsDay

By Craig Daveson in Media News on
Computerworld Australia editor Rohan Pearce announced on Twitter this morning that he will be finishing his current role at the end of the week to join telco newsletter Communications Day as executive editor. 
 
After working at Green Left Weekly for six years, Pearce first joined IDG in 2008, eventually becoming the editor of Computerworld Australia.
 
“We've long admired Rohan from a distance for his accurate, perceptive and granular approach to covering the tech sector. So we're absolutely delighted that he can join the CommsDay team where he will immerse himself into the telco sector,” said CommsDay publisher Grahame Lynch.
 
“With Simon Dux having joined recently we're building a fantastic A-team to take us into the 2020s.”
 
Speaking to Influencing, Pearce said that it feels strange to finally leave the company where he has spent so much of his professional life.
 
“I’ve been at IDG for almost 12 y

James to host 2SER breakfast show

By Jonas Lopez in Media News on

Sydney station 2SER 107.3FM’s breakfast show will have Alex James in the booth.

She was moved up to the post after months of doing substitute hostings for the show. 

James is already a familiar voice at 2SER having produced the Tuesday Daily for years, with one prominent show being the station’s 40th anniversary last year. 

Tune in to James on LinkedIn.

Hit WA appoints new breakfast hosts

By Jonas Lopez in Media News on

The Hit Network has appointed Allan Aldworth and Michelle Anderson as the new hosts for its Hit WA breakfast show, effective 16 March 2020.

Aldworth recently finished hosting his own breakfast show at Hit Bunbury while Anderson is relocating from Brisbane, where she was at River 94.9.

The show will be syndicated on Hit 106.5 (Karratha), Hit 101.3 (Broome), Hit 91.7 (Port Hedland), Hit 96.5 (Geraldton), Hit 95.3 (Albany), Hit 95.7 (Bunbury), Hit 100.5 (Bridgetown), Hit 102.3 (Esperance), Hit 97.9 (Kalgoorlie), Hit 94.9 (Katanning), Hit 105.1 (Merredin), Hit 100.5 (Narrogin), and Hit 96.5 (Northam).

“There was clear chemistry between Allan and Michelle when we heard their first demo. This is going to be incredibly fun radio for WA,” said Hit WA content boss Tim Arnold.

Swan speaks on becoming The Australian’s tech editor

By Elliott Richardson in Media News on
David Swan will be looking to make the technology section of The Australian compulsive reading as he takes over from the departing Supratim Adhikari.
 
Swan paid tribute to his long-time editor and colleague Adhikari, who is moving to Nine’s Sydney Morning Herald and The Age.
 
“He’s got a fantastic analytical mind which comes from covering tech for over a decade and I’ve learnt plenty from him. 
 
“He'd been there [The Australian] for five years, with me, in the tech sector and it felt like the right time for him to try something new. We'd also worked together at Technology Spectator, so it wasn't too much of a surprise when he announced that he was moving on,” Swan says.
 
His appointment as The Australian’s new tech editor was a fairly straightforward process with Swan saying he was happy to “throw his hat into the ring, or whatever cliche you’d like to use,” and that he had the back

3AW hires Ox and Marco for footy show

By Jonas Lopez in Media News on

Footy commentators David Schwarz and Mark Allen, AKA Ox and Marco, are coming to 3AW for the new AFL season.

The duo will go on-air from 5:30PM to 7:30PM every Saturday, which will be a lead-in to the weekend matches. They have not been working since Nine absorbed Macquarie Sports Radio late last year, which also claimed their drive show.

Schwarz and Allen’s signings are part of 3AW’s comprehensive AFL coverage. 

Gerard Healy is locked in for the Thursday-night games in Melbourne, while Tim Lane joins Bruce Eva on Friday nights. Daniel Haford, Mark Robinson, and Jimmy Bartel are up again for the Sunday pregame discussions.

Power 94.9 FM sets up new breakfast hosts

By Jonas Lopez in Media News on

Power 94.9FM has tapped Kaley-Jade Baker as a new co-host for Andy Sands on the breakfast show, reported Radio Today. 

Baker, formerly an associate producer at the ABC, stepped in as the station sought a replacement after Katie Fleming’s exit last November. Fleming was on the post following her Diploma in Radio graduation from AFTRS earlier in the year.

“We like to think of ourselves as fire and ice with Andy being cool, calm and collected and Kaley the firey, outspoken and outgoing one. As a first provincial radio gig for us both, we hope that in our time on this show, we’ll be able to grow as young broadcasters and set up the foundations for successful careers into the future,” the tandem said.

Atlassian Confirms Support of 2020 Samsung Australian IT Journalism Awards

By Mike Woodcock in Media News on

Australian software giant Atlassian has today confirmed their support of the 2020 Samsung Australian IT Journalism Awards (the Lizzies). 

Joining Name Sponsors Samsung AustraliaWatterson Communications,  Enex Testlab and Amazon Web Services, Atlassian's support ensures the 2020 Lizzies will be a night to remember.

Atlassian Head of APAC Communications, Louise Halloran, said: "We are thrilled to support such an important night for Australian technology journalism. These awards recognise journalists who have made outstanding contributions in the space ensuring Australians have an accurate and balanced understanding of technology, which we unashamedly believe is critical in shaping Australia’s future economy." 

We look forward to working with Louise Halloran and the rest of the Atlassian team to deliver a memorable evening.

Entries for the Lizzies are now closed; with finalists expected to

More News latest

We Are Different lands Berocca account deal
We are Different is now representing medicine brand Berocca.

Wunderman Thompson helps in NSW Rural Fire Service NYC ad
Wunderman Thompson and the NSW Rural Fire Service say “thank you” in New York City. ... Show more

Morey Media earns Carly account
Morey Media is representing car subscription service Carly.

New clients added to Sling and Stone list
Sling & Stone is engaging new clients.

Kate and Co back on Melbourne Fashion Week gig
Kate & Co PR is taking on the Melbourne Fashion Week anew.