Sign in/sign up

SmartCompany reboots

By Elliott Richardson in Media News on
Business news website SmartCompany has undergone a rebrand featuring a new logo, website design, colour scheme and user experience.
Consulting publisher Will Hayward wrote in an announcement posted on the site that the rebrand came about as a result of a clinical review focusing on increasing the site’s audience, attracting a younger audience and introducing new forms of advertising revenue.
The rebrand is split into four key areas: content, design, product and advertising.
“The most significant structural change we’ve made is to retire StartupSmart as a standalone publication for startups and tech news. This was a difficult and time-consuming decision because we’re proud of what we’ve achieved with the brand,” said Hayward.
“But if we’re serious about our planned growth, we need to more actively engage with other platforms, and grow our audience wherever they might be. We can’t expect them to find us — we must find them. Part of this is the extension and rationalisation of our investment in newsletters. We will now publish every day except Sunday, bringing you the most important news and information across the small business and startup space.”
The outlet provides its content free of charge, relying on advertising dollars to keep it running. With that in mind, Hayward said there was now a greater focus on attracting advertisers.
“But as a more clearly defined media company with a much deeper engagement with our audience, here at SmartCompany we can offer advertisers something the tech platforms can’t — that being, trust, relevance, environment, entrepreneurial ethos and a highly targeted, interested audience.
“So we’re reworking the sales team to shift the emphasis from selling purely transactional deals — meaning banner ads, click-through campaigns and downloads — to a broader, deeper and much more creative (and therefore engaged) range of content for our information-hungry audience,” he said.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory

Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Media News

Grant joins ABC News

By Jonas Lopez in Media News on

ABC News has enlisted Stan Grant as its new international affairs analyst.

He will be in charge of providing world news commentary and stories for ABC Online, 7.30, Four Corners, audio current affairs, and the nightly TV news. 

One news field he will focus on, though, is China, especially the China segment on Thursday night show The World.

“Coronavirus has laid waste to our economies and revealed our fragility at the same time as democracy is in retreat and a more authoritarian China is reshaping global power. I’m really looking forward to drawing on my three decades as a reporter covering the big conflicts and stories of our time and joining the dots of that for Australians,” said Grant.

Bailey joins 2GB

By Jonas Lopez in Media News on

Former Ten weatherman Tim Bailey is back before the weather screens, this time at 2GB.

He has been tapped to deliver the weather news for Ben Fordham Live and will provide an update during Drive with Jim Wilson.

In a segment on Fordham’s show, Bailey said his redundancy last month from Ten after three decades was an unexpected shock but Fordham and Nine Radio boss Tom Malone called and offered him a job within 20 minutes of the announcement.

“He was such a lovely man. He reached out to me when I’d been treated fairly poorly, and he reached out after knowing me for five minutes and treated me magically,” said Bailey of Malone’s gesture.

Toull says goodbye to ARN

By Jonas Lopez in Media News on

Ian “Toully” Toull is finally exiting the Australian Radio Network (ARN).

Radioinfo reported that he has marked 30 September as his last day at the ARN Richmond studios in Melbourne. He has been in radio since 1968.

He has had three long stints at the company, totaling at least 20 years. His duties in that space of time include GM of several stations such as 3WM, 3CV, 3SR, and 2DB, and most recently as GM for sales at The Edge96.1 and ARN Melbourne.

Keep in touch with Toull on LinkedIn.

Alberici joins Compare the Market

By Jonas Lopez in Media News on

Emma Alberici has signed up with insurance market website Compare the Market Australia, as its new chief strategy, government relations, and communications officer, effective 28 September. 

Reporting to CEO Rob Clancy, Alberici will be bringing her expertise from covering the business markets into the equation. She was recently one of the ABC’s 250 redundancies.

“I’m thrilled to be joining a multinational company that remains agile enough to innovate and evolve according to the consumer needs of the regions in which it operates,” said the former Lateline host.

Follow Alberici on Twitter @Albericie.

Silvagni joins AFL Trade Radio

By Jonas Lopez in Media News on

AFL Trade Radio’s hosting pool will be bolstered with the addition of Stephen Silvagni.

The Sports Entertainment Network revealed that the former Carlton Blues list manager is ready to go on-air when the podcast’s latest season kicks off on 26 October, alongside fresh signee Terry Wallace and mainstays Damian Barrett and Kane Cornes. 

Barrett said the entry of the man known on the field as “SOS” was a big coup for Trade Radio, knowing his history of off-season activity.

“There is no one better qualified to offer expert insight and analysis around player movements than SOS. He has masterminded some of the biggest trades and draft picks at both GWS and his beloved Carlton, he knows the people who crunch the deals and we are thrilled that he will join the AFL Trade Radio team this year,” he said.

Barbara’s Mansion

By Seamus Byrne in Media News on
Following up on the 'Shut up and Complain' column from two weeks ago, it's remarkable to think that some organisations are in desperate need of a reminder on the Streisand effect.
To go back to the history books, in 2003 Barbara Streisand wanted to suppress this aerial photograph that featured her Malibu mansion. It was just one image in a collection of over 12,000 images of California's coast, and was for a project documenting coastal erosion and not some effort to pap her home.
In filing a US$50M lawsuit, Streisand and her lawyers drew attention to the fact that the image existed. During proceedings it was learned that the image was only downloaded six times ahead of the matter arriving in court, including twice by Streisand's legal team. Once the case drew attention to the photograph it was accessed more than 420,000 times in the next month.
In 2005, Mike Masnick from Techdirt coined the phrase when yet another lawsuit drew attention to th

Karras joins Herald Sun property team

By Jonas Lopez in Media News on

The Melbourne Herald-Sun has appointed Christina Karras to the Real-Estate team.

She has been with the paper for the past year, working as editorial assistant then casual reporter.

Follow Karras on LinkedIn.

More News latest

New clients up at Agent99
Agent99 has landed fresh clientele.

Neon Black lands Harris Farm PR deal
PR agency Neon Black is now representing Harris Farm.

Helping your clients prove their expertise
Don’t just offer up access if you want to lead. Make clients be proactive about thought leadership. ... Show more

Sling and Stone scores Quibi account
Sling & Stone PR is going live with Quibi.

AMPR lands new clients
The AMPR agency has new clients in the bag.