Shepparton kicks off local footy show

By Selim Unutmaz in Media News on

Victoria-based newspaper publishing company Shepparton News began streaming the 4 year-running local footy show last week.

Hosted by Goulburn Valley football identities David “Foxy” Fox and John “JR” Ryan, the show was initially launched in 2013 and aired until last year, when Shepparton News saw the opportunity to expand its horizons.

“Foxy and JR covered the show with GVFL since 2013, but the league decided not to go with it again at the end of last year.”

“We (Shepparton News) brought in our website in September, and thought that we should aim at bringing the show there for more exposure.”, said Shepparton news sports editor, Oliver Caffrey.

With the new website at hand, the news team has begun channelling various other local leagues - including netball leagues - and has also introduced live streaming as a way to gain more coverage and publicity.

“The old show was only on Youtube, and focused primarily on GVFL - but the new show will cover all leagues within the Goulburn Valley, while mainly focusing on the GFVL.  We’re also covering a series of netball leagues.”

“The new website has given us more room for video. We’re actually livestreaming the Picola and District Football League’s south east and north west grandfinals at the end of the year. We’ll also have commentators - most likely foxy and jr - reporting live.”

The project, a major transformation from its original form, developed out of a basement-style recording environment into its own entity with a fresh set-up at Shepparton News.

“Mcpherson Media Group’s managing director, Damian Trezise was the one pushing it ahead, getting in all of the equipment- whereas previously the show had a pretty basic set up working out of the GVFL office. Peter Krutop worked on the set design with Haig Lindsay.”

Caffrey believes that the company’s use of video coverage on its website is due to the fact that it is a dynamic and independent body, and hopes Shepparton News to lead the trend in news videos going on-site.

“The way Fairfax are going, I can see them increasing their online presence. Maybe other newspapers can look at us and do something similar.”

Despite only launching last Thursday, Caffrey said that the program’s launch has proven to be a great success, with an overwhelming amount of positive feedback so far.

“We’ve already had a lot of feedback through twitter, facebook and the website. It’s all been very positive. There have been a few nerves around the office, but it’s gone better than expected for the first show.”

As for future endeavours, Caffrey mentioned the possible prospect of introducing a variety of other leagues to the refaced footy show.

“I think there’s definitely room for women’s football. There’s a new women’s league starting around here, and cricket australia are offering more money for women’s cricket.”

“I’d like to get some of that into the show when it begins aswell, but at this stage i think we’ve got the balance right.”

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