Seven West Media appoints chief marketing and audience officer
By Neeraja Gopalakrishnan in Marcoms News on Wednesday, 14th December 2022 at 5:15pmSeven West Media has announced the appointment of Melissa Hopkins as chief marketing and audience officer to drive audience numbers and growth across the entire portfolio, reporting to managing director and chief executive officer James Warburton.
The role will add to Hopkins’ remit brand strategy, consumer and trade marketing, audience research, promotions, publicity, social media and corporate communications. She will also partner closely with the commercial and content teams to deliver their ambitions.
Warburton said Hopkins is a great addition to the team Seven West Media and he is looking forward to welcoming her.
“A highly commercial, creative and energetic senior leader with over 25 years’ global experience on both agency and client side, Melissa has deep consumer an...
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