Sefiani Communications reorganises top brass

By Jonas Lopez in Marcoms News on

Justin Clark and Robyn Sefiani (photo: Sefiani Communications Group)Strategic agency Sefiani Communications Group is starting the new quarter with some leadership changes.

The agency revealed that effective this week, agency founder/managing director Robyn Sefiani (pictured, right) is the new executive chairperson and senior reputation counsel. The new position will have her on point in dealing with clients and global business development relationships, while nurturing Sefiani’s leadership in the reputation, issues and crisis management industry. She will also handle an expansion of the agency’s Senior Advisory Panel.

The managing directorship is passed to Justin Clark (pictured, left), who still remains chief of the agency’s Financial and Government practice. He will now oversee agency operations and the development of all practice fields.

“We have big plans ahead as Sefiani enters its twentieth year of successful operations and the time is right for this seamless evolution of leadership. I’m thrilled to be passing the MD baton to Justin, who is a motivating leader and a skilled, strategic communicator. Sefiani Directors Nick Owens, Sarah Craig and I look forward to working closely with Justin and our senior leadership team as we continue to broaden and deepen our service offering to help clients solve business challenges and seize opportunities in both corporate and consumer sectors,” said Sefiani.


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Missy and Mister Mischief land Maxwell Foods account

By Jonas Lopez in Marcoms News on

Condell Park company Maxwell Foods Products has engaged the services of twin agencies Missy Mischief PR and Mister Mischief Creative.

B and T reported the new deal will have both agencies handle PR and social media work for Maxwell’s “Fuel by Nature” brand. Trade Partners, one of Maxwell’s clients, brought Maxwell and Missy Mischief PR and Mister Mischief Creative together.

“We have previously worked with both Mister and Missy Mischief with other clients and we knew that their experience and exceptional ability to create streamlined communication plans that compliment both social and PR was exactly what we needed for Maxwell Food,” said Trade Partners’ Giselle Rodriguez.

VMLY&R forms New Zealand branch

By Jonas Lopez in Marcoms News on

Marcomms conglomerate WPP AUNZ has activated a New Zealand division of satellite agency VMLY&R.

The company announced today that the new branch will be an amalgamation of Y&R’s Wellington office and the Assignment Group. Current Y&R Wellington MD Fleur Head is to lead the new VMLY&R Wellington branch. James Mok is already in place running VMLY&R’s Auckland office.

VMLY&R AUNZ executives Aden Hepburn and Pete Bosilkovski, and WPP AUNZ New Zealand managing director Sven Baker are the NZ teams’ superiors.

“Combining Assignment and Y&R with the vast scale and capability of VMLY&R globally will create an incredibly exciting opportunity to build an agency capable of delivering truly connected customer experiences,” said Baker.

Marshall to head NBN PR division

By Jonas Lopez in Marcoms News on

NBN Co has hired former Nokia Oceania marketing/corporate affairs boss Tim Marshall to run the PR department.

Mumbrella reported that Marshall came in as a replacement for Dan Chamberlain, who recently left the company to handle the PR effort at AWS.

Marshall has a good combination of media and marcomms experience. He has undertaken multiple freelance projects and spent five years at CommsDay as managing editor and chief editor, then served with Senator Stephen Conroy as senior media advisor.

His foray into corporate communications began with a non-executive director job at the Comms Alliance then at Nokia Oceania for almost nine years as external affairs director for Australia then later Oceania, and as marketing and corporate affairs chief.

Keep in touch with Marshall on LinkedIn.


Lucky Bird scores Kristin Ess account

By Jonas Lopez in Marcoms News on

Hair products manufacturer Kristin Ess has enlisted the services of PR agency Lucky Bird.

Mumbrella reported that the new deal calls for Lucky Bird to run PR and influencer work for Kristin Ess’ market presence in Australia.

Retailer chain Priceline started carrying Kristin Ess products last year via local distie Distinct Brands. These include shampoos, pomades, and styling irons.

“Little Bird PR is renowned for their extensive knowledge and expertise in launching new beauty brands into the Australian market, and we know they will get the cut through that the brand deserves,” said Distinct Brands MD Jared Fisher.

“The Kristen Ess brand is already resonating with consumers and we are looking forward to an exceptional year ahead.”

VMLY&R Brisbane lands TerryWhite Chemmart deal

By Jonas Lopez in Marcoms News on

The Brisbane offices of VMLY&R has added retail pharmacy chain TerryWhite Chemmart to its clientele.

The new deal calls for VMLY&R to use its services for building awareness of TerryWhite Chemmart through in-store promotions, digital, and ATL solutions. The chain has at least 450 branches all over Australia.

“We’re thrilled to be partnering with the brilliant team at TerryWhite Chemmart. They have bold growth aspirations and we can’t wait to tell the unique story of their brand with fresh, category-defining work,” said VMLY&R Brisbane managing director Adam Kennedy.

AgencyB&Co takes on Sydney Airport deal

By Jonas Lopez in Marcoms News on

PR outfit AgencyB&Co has won the account for Sydney Airport.

The new deal calls for AgencyB&Co to work alongside the airport’s in-house marketing team in creating campaigns to promote developments in and around the complex.

These include the various retail outlets in Terminals One to Three and new stores about to open over the rest of the year.

“The AgencyB&Co team and I are greatly looking forward to bringing to life Sydney Airport’s first-to-Australia and first-to-Australian-airport brands in fashion, beauty, lifestyle, news and tech, while drawing attention to the unique retail concepts available including HEINEMANN Tax & Duty Free’s extensive duty free experience, Mike McEnearney’s Kitchen by Mike offering and legendary US restaurateur Wolfgang Puck’s only dining concept in Australia - The Bistro by Wolfgang Puck,” said AgencyB&Co managing director Sally Burleigh.

Pulse Communications undergoes rebrand

By Jonas Lopez in Marcoms News on

WPP AUNZ satellite agency Pulse Communications has completed a full rebrand of its operations, with a new business model and fixed trade name as the most notable changes.

The agency announced this week that it will now be called just Pulse.  

The business model change is focused on what Pulse calls the “Minorstream.” Designed with support from WPP member agency GroupM, Minorstream is aimed at gearing PR brand campaigns to more properly identified audiences. This tactic aims to design campaigns centred around sub-cultures in order to generate a more effective reach.

“By building creative that appeals to the outliers, those on the fringe or those underground we break into groups who are the real trendsetters of today. The ones shaping culture and making it real. We believe the right cultural foundation drives performance, and this is a way of life for us, both in the way we show up as a team but also the way we deliver creative solutions for our clients,” A

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