Roy Morgan survey; Total news readership reduces 0.5%By Neeraja Gopalakrishnan in Media News on Monday, 21st November 2022 at 8:47pm
Total News figures produced by Roy Morgan for ThinkNewsBrands show a slight decrease in news consumption, referring to the 12 months to September 2022 down 0.5 per cent with 20.6 million Australians over the age of 14 continuing to consume news in a four-week period.
Total News represents all news brands across print and digital as well as standalone news websites.
ThinkNewsBrands general manager Vanessa Lyons said the Total News readership data shows that news has a greater reach and frequency than many people think.
“It is important information for agencies and advertisers providing a holistic view of the size, capability and common strengths of news for their audiences,” Lyons said.
Demographically, Total News continues to engage all age groups including younger audiences w...
To continue reading this article...