RED Havas earns Hydralyte account
By Jonas Lopez in Marcoms News on Thursday, 02nd July 2020 at 3:35pmRED Havas is now the agency of record for oral rehydration product maker Hydralyte (pictured).
The new deal will involve development of media and influencer relations to bolster Hydralyte’s product line as a credible rehydration solution.
Havas Boulevard is also tapped to overhaul the official Hydralyte website for better user functionality.
“We’re thrilled to welcome Hydralyte into our portfolio. It’s a fantastic brand with big ambitions and a desire to make a difference in people’s everyday lives through the power of hydration. We are looking forward to championing their brand narrative in the coming months and ensure they become a meaningful brand in supporting consumer health,” said RED Havas healthcare practice head Sue Cook.
To continue reading this article...