Neue Media, an integrated communications agency, has announced the launch of its retail consumer arm, aiming to broaden its services beyond its existing property and design clientele, Telum Media reported. Specialising in property development, hotels, and destination events, Neue Media's new retail consumer arm will focus on collaborating with furniture and design retailers, home renovation brands, and experience providers. The agency's social media, digital, PR, media, and events specialists will now offer multi-channel communications strategies and campaigns for clients in the home and lifestyle industries. In a joint statement to the press, Directors Cara Cunningham and Vanessa Lai highlighted that many larger lifestyle brands still operate under a traditional multi-agency consultancy mix, presenting an opportunity for Neue Media to provide a holistic solution under one communications strategy. "Our combined paid/owned/earned/shared model is still the only of its kind in the prop

Cannings Purple, a strategic communications agency with over 20 years of experience, has unveiled its new brand identity as Purple. Purple Managing Director Annette Ellis highlighted that the rebrand simplifies the agency's brand while retaining its core values and capabilities. “The rebrand reflects Purple’s significant investment in new services over recent years while maintaining the trust we have built in the name over the past 20 years" The move reflects Purple's goal to reposition itself as a leading marketing and communications firm, capable of collaborating with a wide range of partners while maintaining trust in its brand. “As the communications landscape has transformed, Purple has embraced that evolution, reimagining our approach and our offerings to stay ahead of the curve," she added. The change, effective from April 16, signifies a new chapter for the agency as it continues to evolve and expand its services, including social impact and consumer marketing, and a

History Will Be Kind (HWBK), a creative communications agency, has made significant personnel changes, including two senior promotions and a new hire, to strengthen its team further. According to a press release from the agency, Rachael Gadgil and Lizzy Chadwick have been promoted to group account directors. Gadgil, who has been with the agency for six years, will focus on evolving HWBK's service offer and driving growth. Chadwick, with 18 months at the agency, will lead team expansion and oversee training and development. Joining HWBK as a senior account executive is Brooke Gascoigne, who brings experience from communications agency Adhesive, with a focus on lifestyle, technology, and wellness brands. EJ Granleese, founder and CEO of HWBK, expressed excitement about the new additions and promotions, emphasising the agency's commitment to attracting top talent and investing in the team's development. "We’re thrilled to welcome Brooke to the fold and celebrate Rachael and Lizzy�

Nova Entertainment has selected GroupM's Mindshare as its new media agency partner, taking over from Dentsu's Carat. Mindshare will manage Nova's entire portfolio, including Nova Network, SmoothFM, FIVEAA, Star 104.5, and the Nova Podcast Network, in a deal understood to be worth $9 million, according to a press release from Nova Entertainment. Adam Johnson, Nova's chief growth officer, praised Mindshare's strategic response to the brief and their understanding of business objectives. “Mindshare was ultimately selected for their strategic response [to the brief], their understanding about business objectives and how that relates to our media strategy going forward, and also, being part of GroupM, they will be a scale partner for us, which is pertinent,” Johnson told Mumbrella. Maria Grivas, CEO of Mindshare ANZ, expressed excitement about working with Nova Entertainment, noting the company's talent both on and off the air. “Throughout the process, we were excited by Nova Ente

Havas' creative communications agency, one green bean (ogb), has been appointed to support Time Out Australia's expansion across the country. The agency will handle trade PR, influencer collaborations, and social media as Time Out expands its coverage to reach a national audience, offering local content on the best things to do, see, eat, and drink, as well as travel news, recommendations, and insider tips. Kaylie Smith, Managing Director of Time Out Media APAC, expressed excitement about the national launch and the opportunities it brings for clients. “People come to Time Out when they want to have a great time out and we’re excited to now also offer this inspiration across the entire country and provide our advertising clients with new opportunities. We are looking forward to working with ogb on a fun, impactful campaign to support our national launch.” Laura Byrne, Head of Content at one green bean, highlighted the agency's expertise in travel and lifestyle, as well as thei

Gemma Hudson, an experienced communications professional with over two decades of experience in Sydney and London, has joined Running for Premature Babies as a Non-Executive Director. Hudson has a strong background in health communications, particularly in the prescription medicine and consumer health sectors. During her career, Hudson has worked with leading pharmaceutical companies such as Janssen, Bayer, Pfizer, GSK, Novartis, AbbVie, and Sanofi. She has also worked with major consumer health brands including Panadol, Nicabate, Berocca, Canesten, and Nature's Own. Hudson updated her connections on LinkedIn about the transition stating, "Today I'm incredibly proud to join the board of Running for Premature Babies - a wonderful charity focused on providing urgently needed equipment to neonatal ICUs across Australia and giving premmie babies the best chance of survival." In addition to her professional achievements, Hudson has been recognised with several awards, including the Mumbr

Thrive PR & Communications has revamped its media and presentation training services, now spearheaded by Brad Howarth, a seasoned technology and business journalist, as Senior Advisor, reported Telum Media. With over 25 years of experience in journalism and communications, Howarth has contributed to numerous prestigious publications both in Australia and internationally. The agency's enhanced training offerings now feature a specialised half-day program aimed at equipping executives with the skills to handle communications related to cybersecurity incidents and crises. This program is part of a series of courses designed to improve media proficiency and presentation skills. Highlighting the importance of the new cyber response training service, Howarth stated, "With cyber incidents now an unfortunate reality for all organisations, many business leaders are realising that poor communication can be a significant contributor to reputational damage and loss of customer trust." In ad