PRIA announces Golden Target winners

By Jonas Lopez in Marcoms News on

PRIA logoThe Public Relations Institute of Australia (PRIA) held its annual Golden Target Awards last night at the Sydney Opera House, with what is reportedly the largest-ever field of nominees spread across 29 categories.

“There is no higher honour in Australia for Public Relations and Communication professionals than winning a National Golden Target Award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country,” said PRIA CEO Anne Howard.

“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”

Red Agency went on a roll as in the recent State Awards, winning the Large Consultancy of the Year title, a Future Leaders gong for Ayla Fitzgibbon, and three campaign awards.

FULLER Brand + Communication and Sauce Communications pocketed the Medium Consultancy of the Year trophy, with Sauce winning for the second year in a row.

“This is possibly the most exciting win Sauce has had to date. It is an honour to be recognised within this industry, and it is thanks to the dedication and teamwork that I have the pleasure of seeing across our offices every day,” said agency director Liane Sayer-Roberts.

The Small Consultancy of the Year honours went to Elevate Communication and VIVA! Communications, which was a first-time finalist. “Wow! This is an absolute honour and career-defining moment,” said VIVA! principal/owner Kirsten Bruce on the sudden triumph.

For the In-house PR Teams of the Year, the Corporate title went to The Finder.com.au and the Government award was bestowed on the WA Public Transport Authority’s Corporate Communications division.

The Sefiani Communications Group also shone on stage taking ownership of five campaign awards, including the National Campaign of the Year gong.

On the winning campaigns, Sefiani managing director Robyn Sefiani said: “Working closely with the courageous and determined Brieana Rose and pro bono legal adviser Fiona McLay to achieve legislative change for image-abuse offences has been both inspirational and a privilege. The positive outcome of our work has been a career highlight.”

The full list of awardees is available on the Golden Target section of the PRIA website.

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More Marcoms News

2018 ACRAS produces shining honours

By Jonas Lopez in Marcoms News on

The Australian Commercial Radio Awards (ACRA) has made history with a strong array of winners on its 30th edition at the Melbourne Exhibition and Convention Centre.

At the top of the list is KIIS1065 breakfast hosts Kyle Sandilands and Jackie “Jackie O” Henderson of The Kyle and Jackie O Show, earning their sixth Best On-air Team Metro FM trophy. 2GB’s Continuous Call Team landed their second-straight Best On-Air Team Metro AM gong.

NOVA Entertainment’s national drive show, Kate, Tim and Marty, landed the Best Networked Program and Best Syndicated Program trophies, while co-host Kate Ritchie was named Best Entertainment Presenter.

2GB’s Ben Fordham was accorded his fourth Best Talk Presenter trophy and also became a Brian White Award for Radio Journalism recipient.

The awards also introduced podcast categories for the very first time, such as Best Radio Show Podcast for NOVA’s Chrissie, Sam and Browny, and Best Original Podcast (Unbranded) for Po

Red and VIVA! lead Golden Target Awards state finalists

By Jonas Lopez in Marcoms News on

The Red Agency and VIVA! Communications earned multiple finalist nods at this year’s PRIA State Awards.  

Red Agency earned the Golden Targets in the pro-bono and health campaigns for projects it did in New South Wales and Queensland, respectively. Account manager Andrea Philips was recognized as a NSW Future Leader. The agency also went highly commended in three other categories.

VIVA! joined Cole Lawson Communications, Porter Novelli, and Mills Wilson as finalists in the community relations category. The agency co-shared Red Agency’s triumph in the health campaign category. 

Other big winners include Herd MSL which landed the NSW Large Consultancy of the Year title and was co-finalist with Bright Company in the issues management category. The Sefiani Communications Group’s EY University of the Future project won the agency nods for the corporate communications and B2B categories, plus a Highly Commended in the thought leadership field.

Honner beat two

AIME parcels PR and strategy work

By Jonas Lopez in Marcoms News on

Organisers of the 2019 Asia Pacific Incentives Meetings & Event (AIME) have appointed a number of different agencies to handle the PR and digital strategy.

As reported over at Mumbrella, the PR front will be handled by Eleven and sister agency FleishmanHillard. Both agencies will create a globalised PR blueprint to market the show.

The digital strategy side will be the remit of TBWA, which will tackle social and website activities.

The Melbourne Convention Exhibition Centre will host AIME 2019 from 18 to 20 February, 2019.

Edelman to handle Danone representation

By Jonas Lopez in Marcoms News on

The Danone food corporation has awarded a PR services contract to Edelman Australia.

Mumbrella reported the new deal calls for Edelman to work on Danone’s healthcare and consumer portfolios, and corporate/brand communications duties.

Danone is well-known for producing a raft of food products, with many of them being dairy and plant-based. These include the Silk Soymilk line of milk drinks and yoghurts, the Oikos line of natural yogurt, and the International Delight series of flavoured creamers.

“We’ve created a blended team structure for Danone. Being one of the largest communications agencies in Australia allows us to provide trusted, consultancy across reputation, brand and health professionals who are true experts with years of experience under their belts,” said Edelman managing director Fern Canning-Brook.

“We ensure an insight-driven, earned-centric and social by design approach, bringing strategists, creatives, earned media, social media, digita

Theory Crew recruits four fresh clients and new employee

By Jonas Lopez in Marcoms News on

Melbourne PR agency Theory Crew added four new clients and former Bauer Media writer Jennifer Aitken to its ranks.

On the consumer electronics front, Theory Crew will tackle media relations and brand awareness for Master & Dynamic and PURE. Master & Dynamic is a New York-based manufacturer of high-quality earphones, headphones, and speakers, and is slated to start selling products in Australia next year. Theory Crew’s remit for PURE is focused on the media rollout of its new Discovr smart speaker.

Melbourne bag maker Crumpler is working with Theory Crew to engage non-traditional influencers and the creative community.

Financial planning company Lifewealth Group is tapping Theory Crew to assist in media relations for its thought leadership programmes.

“We’re thrilled to welcome four new accounts into our family of leading innovative lifestyle brands,” said Theory Crew founder/managing director Felicity Grey.

Jennifer Aitken has also taken her place

Dellit joins Flourish as creative chief

By Jonas Lopez in Marcoms News on

PR agency Flourish has hired Pauline Dellit as its new head of creative.

She joins after finishing five years as senior account director and key account director at marketing agency Yoke. The move will see Dellit work alongside creative director Phil Ceberano and also helm the agency’s new creative studio.

Flourish MD Angela Ceberano said she had observed Dellit’s work for years and was sold on her professionalism and work ethic. She added that the new creative studio will help bring Flourish away from traditional mindsets of what PR is all about.

“During my years in agency land, I’ve had the privilege of heading up a mixed bag of projects. Even though I’m a creative agency suit by trade, I’ll always be a storyteller at heart. I love design that is considered, and communicating the story that exists behind a piece of work that makes it beautiful and effective,” said Dellit.

Keep in touch with Dellit on LinkedIn.

Adhesive now attached to The Iconic

By Jonas Lopez in Marcoms News on

Clothing company The Iconic has entrusted its PR activities for the ANZ market to integrated communications agency Adhesive.

Under the partnership, Adhesive’s PR specialists will collaborate with The Iconic’s in-house creative, content, and social media departments in corporate and consumer relations, influencer engagement, and brand events.

The new representation follows other recent signings at Adhesive, including home appliance company Dyson and travel website TripAdvisor.

“It’s been another huge year for THE ICONIC as we continue to create the most seamless and inspiring shopping experience for our customers. Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us big creative ideas while keeping up with our business day-to-day,” said The Iconic CMO Alexander Meyer.

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