PRIA announces Golden Target winners

By Jonas Lopez in Marcoms News on

PRIA logoThe Public Relations Institute of Australia (PRIA) held its annual Golden Target Awards last night at the Sydney Opera House, with what is reportedly the largest-ever field of nominees spread across 29 categories.

“There is no higher honour in Australia for Public Relations and Communication professionals than winning a National Golden Target Award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country,” said PRIA CEO Anne Howard.

“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”

Red Agency went on a roll as in the recent State Awards, winning the Large Consultancy of the Year title, a Future Leaders gong for Ayla Fitzgibbon, and three campaign awards.

FULLER Brand + Communication and Sauce Communications pocketed the Medium Consultancy of the Year trophy, with Sauce winning for the second year in a row.

“This is possibly the most exciting win Sauce has had to date. It is an honour to be recognised within this industry, and it is thanks to the dedication and teamwork that I have the pleasure of seeing across our offices every day,” said agency director Liane Sayer-Roberts.

The Small Consultancy of the Year honours went to Elevate Communication and VIVA! Communications, which was a first-time finalist. “Wow! This is an absolute honour and career-defining moment,” said VIVA! principal/owner Kirsten Bruce on the sudden triumph.

For the In-house PR Teams of the Year, the Corporate title went to The and the Government award was bestowed on the WA Public Transport Authority’s Corporate Communications division.

The Sefiani Communications Group also shone on stage taking ownership of five campaign awards, including the National Campaign of the Year gong.

On the winning campaigns, Sefiani managing director Robyn Sefiani said: “Working closely with the courageous and determined Brieana Rose and pro bono legal adviser Fiona McLay to achieve legislative change for image-abuse offences has been both inspirational and a privilege. The positive outcome of our work has been a career highlight.”

The full list of awardees is available on the Golden Target section of the PRIA website.

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More Marcoms News

SBPR now Agency B&Co

By Jonas Lopez in Marcoms News on

Lifestyle PR outfit Sally Burleigh PR (SBPR) has rebranded itself as Agency B&Co.

In a special YouTube video, SBPR managing director Sally Burleigh explained that after running the agency for the past 18 years, the time had come to revamp the business into something that better places a client brand closer to an intended audience, especially now in the age of media brokers and experts.

The “Agency” in the company name is meant to introduce clients to a full range of communications services that the firm offers, while “Co” is all about building a network of industry connections, consultants, and collaborative partners, Burleigh added.

Follow the agency on LinkedIn.

WE Buchan welcomes new specialists

By Jonas Lopez in Marcoms News on

PR agency WE Buchan has brought in five new personnel who will join the company’s Sydney office.

Verity Barritt comes aboard as account director for the agency’s investor communications team, bringing with her 16 years’ experience handling corporate support for ASX-listed SMEs.

The digital and social team will add account director Alex Mills, social media manager Nicola Hanlon, and in-house designer Katie Oliver. All three of them have varied work backgrounds. Mills formerly helmed campaigns by Optus for the Australian Olympic team and the English Premier League while working at We Are Social. Hanlon worked in Australia, Ireland, and England, designing and executing campaigns over social media, while Oliver does publishing, content marketing, and brand development.

WE Buchan’s healthcare industry department has Emma David as its new account director. She has amassed six years’ experience doing PR duties for drug and medical device manufacturers.


PR Deadlines lands Milestone account

By Jonas Lopez in Marcoms News on

Sydney specialist technology agency PR Deadlines has won over video-management software provider Milestone Systems as a new client.

Milestone tapped PR Deadlines for the assignment to assist the company with its entry into the ANZ market, based on PR Deadlines’ experience handling cybersecurity and security operators. Milestone’s expansion is also facilitated under the aegis of new APAC channel development manager Angelo Salvatore and new company South Pacific regional manager Jordan Cullis.

“We have worked with a wide range of high-profile security vendors over the past twenty-plus years, and recognise that Milestone is coming to us at an exceptionally exciting time in the history of open-platform IP surveillance. With AI, deep learning and a host of data-driven enhancements entering the industry, there is a lot of potential for storytelling and a strong opportunity for Milestone to present their credentials to the market. Jordan Cullis is a well-known thought lead

Kate & Co lands drink brands

By Jonas Lopez in Marcoms News on

The Kate & Co agency will now handle PR representation for luxury beverage companies San Pellegrino and Perrier.

The deal calls for Kate and Co to handle both companies’ social media accounts, launch new products, manage new brand ambassadors and influencers, and coordinate with media personnel.

The agency already has its work cut out for this month alone, with activities such as San Pellegrino’s sponsorships of the Virgin Australia Melbourne Fashion Festival, the Melbourne Food and Wine Festival, and the F1 Australian Grand Prix.

“We are delighted to be working with San Pellegrino and Perrier. Our diverse client experience, particularly in the food, beverage and hospitality space, coupled with our team’s expertise, make us the perfect fit. We look forward to a long-standing and successful partnership,” said Kate & Co director Kate Keane.

Acorn Strategy sets up Perth shop

By Jonas Lopez in Marcoms News on

The Acorn Strategy agency from the United Arab Emirates is joining the Aussie communications scene from a new office in Mosman Park, Perth.

Acorn’s communications director in the Abu Dhabi office, Annabel Amann, is coming over to be the Perth office’s GM.

The agency is best known for handling clients in the tourism, hospitality and healthcare industries, but the Perth division will also focus on healthcare, while adding destination hotels, real estate and the food-and-beverage industries to the remit.

Agency founder Kate Midttun was on hand for the office’s opening. “We have developed over 87 unique and tailored strategies for a wide range of SME’s to global brands, optimising our clients’ growth. Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can’t wait to introduce this proven approach to Australian businesses,” she said.

Frank PR lands snack food accounts

By Jonas Lopez in Marcoms News on

Frank PR Australia has a full plate with burger chain Huxtaburger and donut firm Doughnut Time now on the books.

The Huxtaburger project will see Frank PR handle awareness generation for the company’s experimental burgers among influencers. The agency earned the account in light of a recent success marketing Huxtaburger’s Bugstaburger for Halloween 2017, which has earned rave reviews.

For Doughnut Time, Frank PR will organize various marketing activities for the company in 2018, with part of the workload promoting the chain’s main donut line and the special creations.

“These two brands are delicious additions to our client base. We’re an office of foodies, and working with two innovative brands which aren’t afraid to do things differently and create newsworthy products, is a dream come true. Having Doughnut Time and Huxtaburger on our client roster makes for a very tasty start to the year,” said Frank PR managing director Laura Jones.

Forward Agency lands Dry July Foundation ANZ gig

By Jonas Lopez in Marcoms News on

The Dry July Foundation has put up its trans-Tasman PR and influencer work in Forward Agency’s hands this year, as reported on B and T.

The agency landed the account after selling the foundation a unique pitch. Dry July is marking its ten-year anniversary and aims to generate more cancer awareness and funding for the challenge, where people simply have to wean off alcohol all July.

“We are thrilled to be working with Dry July. What they do resonates with the Forward team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause,” said Forward Agency founder/managing director Fergus Kibble.

“Following a creative pitch, Forward showed us that they really understood our mission, and had some great ideas that will help us to increase sign-ups and donations.  Fergus and his team had a clear understanding of w

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