PR News at Quiip, Zeemo, Atomic 212 and J. Walter Thompson

By Briana Healey in Marcoms News on

 

Quiip grows client portfolio
 
Social media and online community management specialist Quiip has partnered with a host of new corporate and government clients, including organisations such as beyondblue, CHOICE, Department Prime Minister and Cabinet, Medibank, Mindshare and Movember Foundation.

The business provides services including forum community management and consulting, social media training and mentoring, content curation, suicide, mental health and critical escalation support and engagement, LinkedIn training, crisis communications and outside business hours social media support.

“We are thrilled to be working with our new clients and we look forward to welcoming more while introducing additional innovative client service initiatives as our industry continues to develop,” commented Quiip general manager Julie Delaforce.
 
“Online community management has become an intrinsic part of the way organisations engage with customers and audiences in a digitally-driven and connected world. Managing engagement and risks is a critical element in the success of communities and organisations are increasingly recognising that – as the growth trajectory in our business clearly shows,” she said.

Quiip has also renewed work with NSW Health, ReachOUT and SANE Australia. Quiip started the year by launching Quiillion, a service that translates data captured by social monitoring and listening tools into rich and actionable insights and recommendations for clients.
 
Zeemo joins forces with Sleepbus

Melbourne-based creative design agency Zeemo has joined forces with non-profit charity Sleepbus to provide a safe night’s sleep for Australia’s homeless. Zeemo will donate their time, experience and energy in the creation of the Sleepbus brand and website, which also has an in-built donation functionality that allows people to donate via PayPal.

The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
 
They hope to achieve this by fitting out buses with sleep pods, which provide safe overnight accommodation for those who would otherwise be sleeping rough on the street. With the first bus due to launch soon, Sleepbus will be on their way to achieving their vision of 300 buses, providing more than two million safe sleeps every year, nationwide.
 
The Sleepbus website supports three different methods of donation – the first is a one time donation, the second is a monthly recurring donation and the third is the ability to set up a fundraising campaign of your own. Sleepbus also appreciates corporate support to help keep the charity running and allow them to use 100 per cent of public donations to fund ongoing projects.
 
Atomic 212° wins Rust-Oleum
 
Full service agency Atomic 212° has won the business of Rust-Oleum following a highly competitive pitch. The brand is looking to enter the Australian floor coating market and has awarded the brief to Atomic 212° for an integrated solution.

Atomic 212° will provide a combined above-the-line, digital and PR strategy, that will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.
 
“We’re thrilled to have Rust-Oleum on board. They have proven themselves to be a highly successful brand in the U.S. and other markets, and have been growing rapidly in Australia. We look forward to further success in Australia,” said Atomic 212° CEO Jason Dooris.

Rust-Oleum vice president for international marketing, Jan Healy, added she was impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking.

“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill,” she said.

J. Walter Thompson launches beyondblue campaign

J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a new dad. Dadvice, is a unique four-part web series targeting new dads, was developed in partnership with Princess Pictures and is housed on YouTube and via a dedicated website.
 
Incorporating three levels of content - new dad video diaries, round table discussion and live comedy - Dadvice is brought together in four episodes, each addressing a key pillar of mens' lives that can be impacted by fatherhood - work, mates, relationships and the dad himself. The series runs, alongside more detailed information, as well as a test new dads can take to determine whether they should seek further help to address their mental health.
 
The online campaign appears on both paid and unpaid channels, and is supported by other  elements including, digital and social campaigns plus media and PR. The campaign commences on Father's Day and will rollout until mid-October.

"Dadvice shows the reality of fatherhood for many men - it's not always a glossy picture. There are pressures that need to be dealt with, and Dadvice aims to provide this guidance to men trying to find their feet as a dad. It encourages new dads to speak about how they are feeling, rather than bottle their stress up,” commented Hugh Miller, manager integrated marketing, beyondblue.
 
More News:
 
The Football Federation of Australia has appointed Switch Digital as the agency to handle
digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
 
SF Celebrity Management is now representing Australian reporter and presenter Natalia Cooper. She  is currently a weather presenter on Weekend Today. Media enquiries can be directed to Sharon Finnigan at mari@sfcelebritymanagement.com.au or on 02 9639 5865.
 
Anna Mace has joined WINK Models as the agency’s head talent booker in Sydney. She has previously as a photographer and social media director, and most recently worked as a talent agent at CESD Talent Agency in New York. Enquiries can be directed to Anna at info@winkmodels.com.au or on 02 8005 4388.
 

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Marcoms News

InsideOut partners with Briggs & Stratton

By Jonas Lopez in Marcoms News on

NSW PR outfit InsideOutPR has signed up the Australian arm of American engine manufacturer Briggs & Stratton as a new client.

The new partnership came after InsideOut successfully presented a new pitch for Briggs & Stratton’s product line, which includes lawnmower engines, mobile petrol-powered emergency generators, pressure washers, and cleaning solutions.

“We are thrilled to be #working with @briggsstratton and we are ready for the year ahead. Watch this space for more to come!” read a Tweet on InsidePR’s profile.

Viva! welcomes F/NE to GlobalHealth PR

By Jonas Lopez in Marcoms News on

South African health communications consultancy F/NE is now part of VIVA! Communications’ remit as service provider to the GlobalHealthPR network.

The Johannesburg-based agency sought partnership with GlobalHealthPR to further cultivate communications ties with various international healthcare providers and apply it towards improving the quality of the healthcare industry in Africa.

F/NE stated that the development is essential considering at least half of all Africans need steady access to modern healthcare services. The providers comprise pharmaceutical companies, medical-device manufacturers, and advocacies, among others.

“F/NE will inject significant strength into our unique global healthcare communications network and offer all partners, invaluable strategic communication insights and expertise which we can all share with our respective clientele,” said VIVA! Communications head Kirsten Bruce.

Bio-Oil on Red Agency client list

By Jonas Lopez in Marcoms News on
Skincare treatment company Bio-Oil has landed the PR and communications services of Red Agency, B&T revealed today.   

The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.

Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.

“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work

Cannings Purple welcomes new CEO

By Jonas Lopez in Marcoms News on

Perth PR outfit Cannings Purple has filled in a new CEO position, with current director Annette Ellis assuming the helm.

Ellis’ new position will put her in overall coverage of the company’s daily operations. As part of the new organizational structure, current associate director Fran Lawrence will be promoted to corporate affairs director. Current managing director Warrick Hazeldine will be tasked to outline the company’s strategic direction while “providing clients and growing key markets,” the company stated.

The promotion is full-circle for Ellis, who joined the company as associate director in 2008 and landed the directorship two years later.

“These appointments position us well to continue to lead the market in the provision of specialist services in the areas of strategic communications advice, media management, stakeholder relations, crisis communications and influential, multi-channel campaigns,” said Hazeldine.

Agent99 lands Product of the Year service deal

By Jonas Lopez in Marcoms News on

Independent PR outfit Agent99 scored a triumph as a result of this year’s Product of the Year Australia Awards, with the company being recognised as the award body’s official communications provider.

Agent99 was initially hired to help the Product of the Year Awards team prepare for this year’s awards night, as earlier reported over Influencing.

Under the new setup, Agent99 will devise and execute a comprehensive plan of action to build up interest for the 2019 Product of the Year Awards show in November 2018. This includes covering all categories of the Awards night and the winning brands through influencer content which highlights stories that speak the most about the brand.

“I was really impressed with the work carried out by Agent99 over the past three months and the excellent results they delivered in the lead up to and following the 2018 winner announcement. I’m really excited to see what they can achieve throughout the year and in particular deve

Ogilvy PR moves up staff

By Jonas Lopez in Marcoms News on

Some members of Ogilvy PR are moving up in the organisation, the agency announced today.

At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.

Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.

DEC PR scores Hisense account

By Jonas Lopez in Marcoms News on

DEC PR has landed leading appliance manufacturer Hisense as a new client.

The company won the assignment following a tough pitch. The new partnership will see DEC PR handle Hisense’s corporate communications and aid in branding activities, mostly in concert with Hisense’s other marketing partners.

“Hisense offers Australians high-quality, competitive products in the electronics and whitegoods segments. The brand has made strong inroads in the Australian market, established a strong reputation among consumers and the industry and we look forward to building on this momentum,” said DEC PR CEO Michael Henderson.

“We’re delighted to partner with DEC PR as we prepare to enter 2018. It will be a big year for our brand, kicking off with CES in January as well as activating a global sponsorship of the 2018 FIFA World Cup,” added Hisense marketing director Andre Iannuzzi.

More News latest

McLean leaves ELLE
​Sara McLean ends her run at ELLE for a freelance career.

Endacott goes into content marketing
Michelle Endacott has signed up with the Medium Rare Content Agency after years managing The Australian Women's Weekly. ... Show more

Waddington starts at Nine
Markeeta Waddington starts the year at Nine Network.

Rapana joins WHIMN team
​Jessica Rapana has left 9Honey for WHIMN.

ABC Radio introduces regional current affairs show
​ABC Radio has a new regional weeknight current affairs show.