PR News at Quiip, Zeemo, Atomic 212 and J. Walter Thompson

By Briana Healey in Marcoms News on

 

Quiip grows client portfolio
 
Social media and online community management specialist Quiip has partnered with a host of new corporate and government clients, including organisations such as beyondblue, CHOICE, Department Prime Minister and Cabinet, Medibank, Mindshare and Movember Foundation.

The business provides services including forum community management and consulting, social media training and mentoring, content curation, suicide, mental health and critical escalation support and engagement, LinkedIn training, crisis communications and outside business hours social media support.

“We are thrilled to be working with our new clients and we look forward to welcoming more while introducing additional innovative client service initiatives as our industry continues to develop,” commented Quiip general manager Julie Delaforce.
 
“Online community management has become an intrinsic part of the way organisations engage with customers and audiences in a digitally-driven and connected world. Managing engagement and risks is a critical element in the success of communities and organisations are increasingly recognising that – as the growth trajectory in our business clearly shows,” she said.

Quiip has also renewed work with NSW Health, ReachOUT and SANE Australia. Quiip started the year by launching Quiillion, a service that translates data captured by social monitoring and listening tools into rich and actionable insights and recommendations for clients.
 
Zeemo joins forces with Sleepbus

Melbourne-based creative design agency Zeemo has joined forces with non-profit charity Sleepbus to provide a safe night’s sleep for Australia’s homeless. Zeemo will donate their time, experience and energy in the creation of the Sleepbus brand and website, which also has an in-built donation functionality that allows people to donate via PayPal.

The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
 
They hope to achieve this by fitting out buses with sleep pods, which provide safe overnight accommodation for those who would otherwise be sleeping rough on the street. With the first bus due to launch soon, Sleepbus will be on their way to achieving their vision of 300 buses, providing more than two million safe sleeps every year, nationwide.
 
The Sleepbus website supports three different methods of donation – the first is a one time donation, the second is a monthly recurring donation and the third is the ability to set up a fundraising campaign of your own. Sleepbus also appreciates corporate support to help keep the charity running and allow them to use 100 per cent of public donations to fund ongoing projects.
 
Atomic 212° wins Rust-Oleum
 
Full service agency Atomic 212° has won the business of Rust-Oleum following a highly competitive pitch. The brand is looking to enter the Australian floor coating market and has awarded the brief to Atomic 212° for an integrated solution.

Atomic 212° will provide a combined above-the-line, digital and PR strategy, that will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.
 
“We’re thrilled to have Rust-Oleum on board. They have proven themselves to be a highly successful brand in the U.S. and other markets, and have been growing rapidly in Australia. We look forward to further success in Australia,” said Atomic 212° CEO Jason Dooris.

Rust-Oleum vice president for international marketing, Jan Healy, added she was impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking.

“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill,” she said.

J. Walter Thompson launches beyondblue campaign

J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a new dad. Dadvice, is a unique four-part web series targeting new dads, was developed in partnership with Princess Pictures and is housed on YouTube and via a dedicated website.
 
Incorporating three levels of content - new dad video diaries, round table discussion and live comedy - Dadvice is brought together in four episodes, each addressing a key pillar of mens' lives that can be impacted by fatherhood - work, mates, relationships and the dad himself. The series runs, alongside more detailed information, as well as a test new dads can take to determine whether they should seek further help to address their mental health.
 
The online campaign appears on both paid and unpaid channels, and is supported by other  elements including, digital and social campaigns plus media and PR. The campaign commences on Father's Day and will rollout until mid-October.

"Dadvice shows the reality of fatherhood for many men - it's not always a glossy picture. There are pressures that need to be dealt with, and Dadvice aims to provide this guidance to men trying to find their feet as a dad. It encourages new dads to speak about how they are feeling, rather than bottle their stress up,” commented Hugh Miller, manager integrated marketing, beyondblue.
 
More News:
 
The Football Federation of Australia has appointed Switch Digital as the agency to handle
digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
 
SF Celebrity Management is now representing Australian reporter and presenter Natalia Cooper. She  is currently a weather presenter on Weekend Today. Media enquiries can be directed to Sharon Finnigan at mari@sfcelebritymanagement.com.au or on 02 9639 5865.
 
Anna Mace has joined WINK Models as the agency’s head talent booker in Sydney. She has previously as a photographer and social media director, and most recently worked as a talent agent at CESD Talent Agency in New York. Enquiries can be directed to Anna at info@winkmodels.com.au or on 02 8005 4388.
 

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More Marcoms News

2018 ACRAS produces shining honours

By Jonas Lopez in Marcoms News on

The Australian Commercial Radio Awards (ACRA) has made history with a strong array of winners on its 30th edition at the Melbourne Exhibition and Convention Centre.

At the top of the list is KIIS1065 breakfast hosts Kyle Sandilands and Jackie “Jackie O” Henderson of The Kyle and Jackie O Show, earning their sixth Best On-air Team Metro FM trophy. 2GB’s Continuous Call Team landed their second-straight Best On-Air Team Metro AM gong.

NOVA Entertainment’s national drive show, Kate, Tim and Marty, landed the Best Networked Program and Best Syndicated Program trophies, while co-host Kate Ritchie was named Best Entertainment Presenter.

2GB’s Ben Fordham was accorded his fourth Best Talk Presenter trophy and also became a Brian White Award for Radio Journalism recipient.

The awards also introduced podcast categories for the very first time, such as Best Radio Show Podcast for NOVA’s Chrissie, Sam and Browny, and Best Original Podcast (Unbranded) for Po

Red and VIVA! lead Golden Target Awards state finalists

By Jonas Lopez in Marcoms News on

The Red Agency and VIVA! Communications earned multiple finalist nods at this year’s PRIA State Awards.  

Red Agency earned the Golden Targets in the pro-bono and health campaigns for projects it did in New South Wales and Queensland, respectively. Account manager Andrea Philips was recognized as a NSW Future Leader. The agency also went highly commended in three other categories.

VIVA! joined Cole Lawson Communications, Porter Novelli, and Mills Wilson as finalists in the community relations category. The agency co-shared Red Agency’s triumph in the health campaign category. 

Other big winners include Herd MSL which landed the NSW Large Consultancy of the Year title and was co-finalist with Bright Company in the issues management category. The Sefiani Communications Group’s EY University of the Future project won the agency nods for the corporate communications and B2B categories, plus a Highly Commended in the thought leadership field.

Honner beat two

AIME parcels PR and strategy work

By Jonas Lopez in Marcoms News on

Organisers of the 2019 Asia Pacific Incentives Meetings & Event (AIME) have appointed a number of different agencies to handle the PR and digital strategy.

As reported over at Mumbrella, the PR front will be handled by Eleven and sister agency FleishmanHillard. Both agencies will create a globalised PR blueprint to market the show.

The digital strategy side will be the remit of TBWA, which will tackle social and website activities.

The Melbourne Convention Exhibition Centre will host AIME 2019 from 18 to 20 February, 2019.

Edelman to handle Danone representation

By Jonas Lopez in Marcoms News on

The Danone food corporation has awarded a PR services contract to Edelman Australia.

Mumbrella reported the new deal calls for Edelman to work on Danone’s healthcare and consumer portfolios, and corporate/brand communications duties.

Danone is well-known for producing a raft of food products, with many of them being dairy and plant-based. These include the Silk Soymilk line of milk drinks and yoghurts, the Oikos line of natural yogurt, and the International Delight series of flavoured creamers.

“We’ve created a blended team structure for Danone. Being one of the largest communications agencies in Australia allows us to provide trusted, consultancy across reputation, brand and health professionals who are true experts with years of experience under their belts,” said Edelman managing director Fern Canning-Brook.

“We ensure an insight-driven, earned-centric and social by design approach, bringing strategists, creatives, earned media, social media, digita

Theory Crew recruits four fresh clients and new employee

By Jonas Lopez in Marcoms News on

Melbourne PR agency Theory Crew added four new clients and former Bauer Media writer Jennifer Aitken to its ranks.

On the consumer electronics front, Theory Crew will tackle media relations and brand awareness for Master & Dynamic and PURE. Master & Dynamic is a New York-based manufacturer of high-quality earphones, headphones, and speakers, and is slated to start selling products in Australia next year. Theory Crew’s remit for PURE is focused on the media rollout of its new Discovr smart speaker.

Melbourne bag maker Crumpler is working with Theory Crew to engage non-traditional influencers and the creative community.

Financial planning company Lifewealth Group is tapping Theory Crew to assist in media relations for its thought leadership programmes.

“We’re thrilled to welcome four new accounts into our family of leading innovative lifestyle brands,” said Theory Crew founder/managing director Felicity Grey.

Jennifer Aitken has also taken her place

Dellit joins Flourish as creative chief

By Jonas Lopez in Marcoms News on

PR agency Flourish has hired Pauline Dellit as its new head of creative.

She joins after finishing five years as senior account director and key account director at marketing agency Yoke. The move will see Dellit work alongside creative director Phil Ceberano and also helm the agency’s new creative studio.

Flourish MD Angela Ceberano said she had observed Dellit’s work for years and was sold on her professionalism and work ethic. She added that the new creative studio will help bring Flourish away from traditional mindsets of what PR is all about.

“During my years in agency land, I’ve had the privilege of heading up a mixed bag of projects. Even though I’m a creative agency suit by trade, I’ll always be a storyteller at heart. I love design that is considered, and communicating the story that exists behind a piece of work that makes it beautiful and effective,” said Dellit.

Keep in touch with Dellit on LinkedIn.

Adhesive now attached to The Iconic

By Jonas Lopez in Marcoms News on

Clothing company The Iconic has entrusted its PR activities for the ANZ market to integrated communications agency Adhesive.

Under the partnership, Adhesive’s PR specialists will collaborate with The Iconic’s in-house creative, content, and social media departments in corporate and consumer relations, influencer engagement, and brand events.

The new representation follows other recent signings at Adhesive, including home appliance company Dyson and travel website TripAdvisor.

“It’s been another huge year for THE ICONIC as we continue to create the most seamless and inspiring shopping experience for our customers. Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us big creative ideas while keeping up with our business day-to-day,” said The Iconic CMO Alexander Meyer.

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