PR News at Quiip, Zeemo, Atomic 212 and J. Walter Thompson

By Briana Healey in Marcoms News on


Quiip grows client portfolio
Social media and online community management specialist Quiip has partnered with a host of new corporate and government clients, including organisations such as beyondblue, CHOICE, Department Prime Minister and Cabinet, Medibank, Mindshare and Movember Foundation.

The business provides services including forum community management and consulting, social media training and mentoring, content curation, suicide, mental health and critical escalation support and engagement, LinkedIn training, crisis communications and outside business hours social media support.

“We are thrilled to be working with our new clients and we look forward to welcoming more while introducing additional innovative client service initiatives as our industry continues to develop,” commented Quiip general manager Julie Delaforce.
“Online community management has become an intrinsic part of the way organisations engage with customers and audiences in a digitally-driven and connected world. Managing engagement and risks is a critical element in the success of communities and organisations are increasingly recognising that – as the growth trajectory in our business clearly shows,” she said.

Quiip has also renewed work with NSW Health, ReachOUT and SANE Australia. Quiip started the year by launching Quiillion, a service that translates data captured by social monitoring and listening tools into rich and actionable insights and recommendations for clients.
Zeemo joins forces with Sleepbus

Melbourne-based creative design agency Zeemo has joined forces with non-profit charity Sleepbus to provide a safe night’s sleep for Australia’s homeless. Zeemo will donate their time, experience and energy in the creation of the Sleepbus brand and website, which also has an in-built donation functionality that allows people to donate via PayPal.

The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
They hope to achieve this by fitting out buses with sleep pods, which provide safe overnight accommodation for those who would otherwise be sleeping rough on the street. With the first bus due to launch soon, Sleepbus will be on their way to achieving their vision of 300 buses, providing more than two million safe sleeps every year, nationwide.
The Sleepbus website supports three different methods of donation – the first is a one time donation, the second is a monthly recurring donation and the third is the ability to set up a fundraising campaign of your own. Sleepbus also appreciates corporate support to help keep the charity running and allow them to use 100 per cent of public donations to fund ongoing projects.
Atomic 212° wins Rust-Oleum
Full service agency Atomic 212° has won the business of Rust-Oleum following a highly competitive pitch. The brand is looking to enter the Australian floor coating market and has awarded the brief to Atomic 212° for an integrated solution.

Atomic 212° will provide a combined above-the-line, digital and PR strategy, that will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.
“We’re thrilled to have Rust-Oleum on board. They have proven themselves to be a highly successful brand in the U.S. and other markets, and have been growing rapidly in Australia. We look forward to further success in Australia,” said Atomic 212° CEO Jason Dooris.

Rust-Oleum vice president for international marketing, Jan Healy, added she was impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking.

“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill,” she said.

J. Walter Thompson launches beyondblue campaign

J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a new dad. Dadvice, is a unique four-part web series targeting new dads, was developed in partnership with Princess Pictures and is housed on YouTube and via a dedicated website.
Incorporating three levels of content - new dad video diaries, round table discussion and live comedy - Dadvice is brought together in four episodes, each addressing a key pillar of mens' lives that can be impacted by fatherhood - work, mates, relationships and the dad himself. The series runs, alongside more detailed information, as well as a test new dads can take to determine whether they should seek further help to address their mental health.
The online campaign appears on both paid and unpaid channels, and is supported by other  elements including, digital and social campaigns plus media and PR. The campaign commences on Father's Day and will rollout until mid-October.

"Dadvice shows the reality of fatherhood for many men - it's not always a glossy picture. There are pressures that need to be dealt with, and Dadvice aims to provide this guidance to men trying to find their feet as a dad. It encourages new dads to speak about how they are feeling, rather than bottle their stress up,” commented Hugh Miller, manager integrated marketing, beyondblue.
More News:
The Football Federation of Australia has appointed Switch Digital as the agency to handle
digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
SF Celebrity Management is now representing Australian reporter and presenter Natalia Cooper. She  is currently a weather presenter on Weekend Today. Media enquiries can be directed to Sharon Finnigan at or on 02 9639 5865.
Anna Mace has joined WINK Models as the agency’s head talent booker in Sydney. She has previously as a photographer and social media director, and most recently worked as a talent agent at CESD Talent Agency in New York. Enquiries can be directed to Anna at or on 02 8005 4388.

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More Marcoms News

Daylight welcomes new ops boss

By Jonas Lopez in Marcoms News on

Communications outfit Daylight Agency has appointed Shelley Hammond (pictured) as its new operations director.

Hammond will be in charge of Daylight’s daily remit including overseeing the workload of at least 20 employees and interacting with clients.

Hammond brings with her many years of marcoms experience, which includes, among others, stints with Telstra, Isentia, and most recently, direct sellers Younique, where she was the company VP for ANZ.

“This year has been transformational for Daylight and the addition of Shelley to our team is the icing on the cake. She brings a dynamic charisma to our team and her leadership skills are second to none,” said Daylight MD Chris Gray.

“On top of this, her experience in corporate communications globally will be invaluable to our clients and staff members.”

Get to know Hammond on LinkedIn.

Potter to lead opr Melbourne office

By Jonas Lopez in Marcoms News on

Jacquie Potter (pictured) has been appointed as the managing director of PR agency opr’s Melbourne offices.

Potter landed the position on account of her 12 years’ service with WPP AUNZ, which includes a number of management roles with WPP AUNZ satellite outfits Howorth and opr’s predecessor, the former Ogilvy PR. She is currently handling the American Express account but will also be assigned to the senior leadership team of Howorth.

“There is no better place than opr to develop your career. Ever since I joined Howorth as a graduate in 2006, the business has attracted some of the industry’s best talent and an enviable group of clients to work on. It’s an energising and inspiring place to work and I look forward to leading Melbourne’s team through its next growth phase,” said Potter of her promotion.

Frank PR lands Invisalign AU gig

By Jonas Lopez in Marcoms News on

Frank PR has won the comms account for dental aligner brand Invisalign.

The partnership will call for Frank PR to organise brand-building campaigns, mobilise influencers, and enlist special brand ambassadors. A news content portal called Doctors and Orthodontists will generate material sharing various information about Invisalign, such as maintenance tips for patients using the clear aligners.

Align Technology, the parent firm of Invisalign, introduced the clear aligners to the Australian market in 2002.

“As a consumer agency with beauty, trade, influencer, and big brand-building experience, we’re delighted to be working with Invisalign Australia, building advocacy for, and talkability™ around, their innovative products. Over the next year we’ll be working hand in hand with Invisalign Australia to create campaigns that will get people talking, sharing – and, of course, smiling too,” said Frank PR joint managing director Laura Jones.

Tech Leaders 2018 launches

By Philip Sim in Marcoms News on
MediaConnect’s 2018 Tech Leaders Forum will be held at the Crowne Plaza Resort, Hunter Valley on September 9 and 10.
The events will bring together 30 of Australia and New Zealand’s most influential technology journalists and influencers to hear from leading vendors, analysts and policy makers to debate key issues facing the ICT sector.
Tech Leaders 2018 is broadly themed around the idea that: “The Future is Now”, recognising how advanced technology like artificial intelligence, big data, ultra high-speed communications, automation & robotics, virtual & augmented realities, and the like have moved from the realm of sci-fi and R&D into the hands of consumers, businesses and government.
Tech Leaders will aim to explore both the promise of these technologies, as well as the challenges that will be faced by businesses and our broader society, as these technologies mature and become wide-spread.
The event offers ICT v

NEC’s Coombes joins NextDC

By Phil Sim in Marcoms News on
Angela Coombes, former corporate communications manager at NEC, has shifted to data centre provider NEXTDC, as head of corporate communications and media.
The new role brings to an end a seven-year stint at NEC, during which time the company’s brand underwent a dramatic shift as it repositioned itself from product-centric telephony provider to an ICT services firm.
The Brisbane-based Coombes will remain up north in her new role, which she described as having a  broader remit than her NEC position, encompassing internal, external and strategic communications.
“PR and media relations are only a part of this role, and while there is still going to be a lot of importance placed on building relationships with media, it’s also going to involve a lot of different activities with various stakeholders including internal communications, industry associations and analysts,” she said.
In the new role, Coombes will reunite with NEXTDC

WhiteGREY handles new Volvo campaign

By Jonas Lopez in Marcoms News on

PR outfit WhiteGREY Sydney has joined forces with the Australian arm of Swedish automaker Volvo for a new environmental campaign, called The Living Seawall.

A joint undertaking by whiteGREY, Volvo Car Australia, the Sydney Institute of Marine Sciences, and Reef Design Lab as part of the UN’s World Environment Day initiative, The Living Seawall comprises concrete tiles arranged in a pattern resembling the roots of the mangrove tree, which was once present in Sydney Harbour. The tiles themselves are made of reinforced concrete inlaid with fully-recycled plastic fibres.  

“Sustainability and innovation are at the core of Volvo’s brand philosophy and the Living Seawall reinforces Volvo’s commitment to tackling ocean plastic pollution,” said whiteGREY national executive creative director Chad MacKenzie.

“Solving the problem of plastic requires a truly innovative approach to creativity. In collaboration with SIMS and Reef Design Lab we came up with

WPP AUNZ sets up research management team

By Jonas Lopez in Marcoms News on

WPP AUNZ has established a special panel management company under the Data Investment Management Group, called Research Profile.

The new business is designed to undertake associated research activities for specific clients. Research Profile’s first assignment is to manage the research panel for Red Planet, which analyses data from Qantas Loyalty to draft consumer marketing analyses and behavior.

Former Research Now client development manager Spike Games comes aboard Research Profile as its new Business Development Director.

“We’ve been working together for over 12 months to refine the Red Planet research panel. The panel engagement and representation is unrivalled given the broad take up of the Qantas Frequent Flyer program.

“We are seeing response rates significantly above industry averages. Gaining access to rich profiles and verified respondents coupled with large scale consumer and B2B reach is increasingly valuable in this market,” said Data Inve

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