PR News at Quiip, Zeemo, Atomic 212 and J. Walter ThompsonBy Briana Healey in Marcoms News on Monday, 05th September 2016 at 1:15pm
The business provides services including forum community management and consulting, social media training and mentoring, content curation, suicide, mental health and critical escalation support and engagement, LinkedIn training, crisis communications and outside business hours social media support.
“We are thrilled to be working with our new clients and we look forward to welcoming more while introducing additional innovative client service initiatives as our industry continues to develop,” commented Quiip general manager Julie Delaforce.
Quiip has also renewed work with NSW Health, ReachOUT and SANE Australia. Quiip started the year by launching Quiillion, a service that translates data captured by social monitoring and listening tools into rich and actionable insights and recommendations for clients.
Melbourne-based creative design agency Zeemo has joined forces with non-profit charity Sleepbus to provide a safe night’s sleep for Australia’s homeless. Zeemo will donate their time, experience and energy in the creation of the Sleepbus brand and website, which also has an in-built donation functionality that allows people to donate via PayPal.
The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
Atomic 212° will provide a combined above-the-line, digital and PR strategy, that will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.
Rust-Oleum vice president for international marketing, Jan Healy, added she was impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking.
“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill,” she said.
J. Walter Thompson launches beyondblue campaign
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a new dad. Dadvice, is a unique four-part web series targeting new dads, was developed in partnership with Princess Pictures and is housed on YouTube and via a dedicated website.
"Dadvice shows the reality of fatherhood for many men - it's not always a glossy picture. There are pressures that need to be dealt with, and Dadvice aims to provide this guidance to men trying to find their feet as a dad. It encourages new dads to speak about how they are feeling, rather than bottle their stress up,” commented Hugh Miller, manager integrated marketing, beyondblue.
digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
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