PR News at Quiip, Zeemo, Atomic 212 and J. Walter Thompson

By Briana Healey in Marcoms News on


Quiip grows client portfolio
Social media and online community management specialist Quiip has partnered with a host of new corporate and government clients, including organisations such as beyondblue, CHOICE, Department Prime Minister and Cabinet, Medibank, Mindshare and Movember Foundation.

The business provides services including forum community management and consulting, social media training and mentoring, content curation, suicide, mental health and critical escalation support and engagement, LinkedIn training, crisis communications and outside business hours social media support.

“We are thrilled to be working with our new clients and we look forward to welcoming more while introducing additional innovative client service initiatives as our industry continues to develop,” commented Quiip general manager Julie Delaforce.
“Online community management has become an intrinsic part of the way organisations engage with customers and audiences in a digitally-driven and connected world. Managing engagement and risks is a critical element in the success of communities and organisations are increasingly recognising that – as the growth trajectory in our business clearly shows,” she said.

Quiip has also renewed work with NSW Health, ReachOUT and SANE Australia. Quiip started the year by launching Quiillion, a service that translates data captured by social monitoring and listening tools into rich and actionable insights and recommendations for clients.
Zeemo joins forces with Sleepbus

Melbourne-based creative design agency Zeemo has joined forces with non-profit charity Sleepbus to provide a safe night’s sleep for Australia’s homeless. Zeemo will donate their time, experience and energy in the creation of the Sleepbus brand and website, which also has an in-built donation functionality that allows people to donate via PayPal.

The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
They hope to achieve this by fitting out buses with sleep pods, which provide safe overnight accommodation for those who would otherwise be sleeping rough on the street. With the first bus due to launch soon, Sleepbus will be on their way to achieving their vision of 300 buses, providing more than two million safe sleeps every year, nationwide.
The Sleepbus website supports three different methods of donation – the first is a one time donation, the second is a monthly recurring donation and the third is the ability to set up a fundraising campaign of your own. Sleepbus also appreciates corporate support to help keep the charity running and allow them to use 100 per cent of public donations to fund ongoing projects.
Atomic 212° wins Rust-Oleum
Full service agency Atomic 212° has won the business of Rust-Oleum following a highly competitive pitch. The brand is looking to enter the Australian floor coating market and has awarded the brief to Atomic 212° for an integrated solution.

Atomic 212° will provide a combined above-the-line, digital and PR strategy, that will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.
“We’re thrilled to have Rust-Oleum on board. They have proven themselves to be a highly successful brand in the U.S. and other markets, and have been growing rapidly in Australia. We look forward to further success in Australia,” said Atomic 212° CEO Jason Dooris.

Rust-Oleum vice president for international marketing, Jan Healy, added she was impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking.

“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill,” she said.

J. Walter Thompson launches beyondblue campaign

J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a new dad. Dadvice, is a unique four-part web series targeting new dads, was developed in partnership with Princess Pictures and is housed on YouTube and via a dedicated website.
Incorporating three levels of content - new dad video diaries, round table discussion and live comedy - Dadvice is brought together in four episodes, each addressing a key pillar of mens' lives that can be impacted by fatherhood - work, mates, relationships and the dad himself. The series runs, alongside more detailed information, as well as a test new dads can take to determine whether they should seek further help to address their mental health.
The online campaign appears on both paid and unpaid channels, and is supported by other  elements including, digital and social campaigns plus media and PR. The campaign commences on Father's Day and will rollout until mid-October.

"Dadvice shows the reality of fatherhood for many men - it's not always a glossy picture. There are pressures that need to be dealt with, and Dadvice aims to provide this guidance to men trying to find their feet as a dad. It encourages new dads to speak about how they are feeling, rather than bottle their stress up,” commented Hugh Miller, manager integrated marketing, beyondblue.
More News:
The Football Federation of Australia has appointed Switch Digital as the agency to handle
digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
SF Celebrity Management is now representing Australian reporter and presenter Natalia Cooper. She  is currently a weather presenter on Weekend Today. Media enquiries can be directed to Sharon Finnigan at or on 02 9639 5865.
Anna Mace has joined WINK Models as the agency’s head talent booker in Sydney. She has previously as a photographer and social media director, and most recently worked as a talent agent at CESD Talent Agency in New York. Enquiries can be directed to Anna at or on 02 8005 4388.

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More Marcoms News

VMLY&R forms New Zealand branch

By Jonas Lopez in Marcoms News on

Marcomms conglomerate WPP AUNZ has activated a New Zealand division of satellite agency VMLY&R.

The company announced today that the new branch will be an amalgamation of Y&R’s Wellington office and the Assignment Group. Current Y&R Wellington MD Fleur Head is to lead the new VMLY&R Wellington branch. James Mok is already in place running VMLY&R’s Auckland office.

VMLY&R AUNZ executives Aden Hepburn and Pete Bosilkovski, and WPP AUNZ New Zealand managing director Sven Baker are the NZ teams’ superiors.

“Combining Assignment and Y&R with the vast scale and capability of VMLY&R globally will create an incredibly exciting opportunity to build an agency capable of delivering truly connected customer experiences,” said Baker.

Marshall to head NBN PR division

By Jonas Lopez in Marcoms News on

NBN Co has hired former Nokia Oceania marketing/corporate affairs boss Tim Marshall to run the PR department.

Mumbrella reported that Marshall came in as a replacement for Dan Chamberlain, who recently left the company to handle the PR effort at AWS.

Marshall has a good combination of media and marcomms experience. He has undertaken multiple freelance projects and spent five years at CommsDay as managing editor and chief editor, then served with Senator Stephen Conroy as senior media advisor.

His foray into corporate communications began with a non-executive director job at the Comms Alliance then at Nokia Oceania for almost nine years as external affairs director for Australia then later Oceania, and as marketing and corporate affairs chief.

Keep in touch with Marshall on LinkedIn.


Lucky Bird scores Kristin Ess account

By Jonas Lopez in Marcoms News on

Hair products manufacturer Kristin Ess has enlisted the services of PR agency Lucky Bird.

Mumbrella reported that the new deal calls for Lucky Bird to run PR and influencer work for Kristin Ess’ market presence in Australia.

Retailer chain Priceline started carrying Kristin Ess products last year via local distie Distinct Brands. These include shampoos, pomades, and styling irons.

“Little Bird PR is renowned for their extensive knowledge and expertise in launching new beauty brands into the Australian market, and we know they will get the cut through that the brand deserves,” said Distinct Brands MD Jared Fisher.

“The Kristen Ess brand is already resonating with consumers and we are looking forward to an exceptional year ahead.”

VMLY&R Brisbane lands TerryWhite Chemmart deal

By Jonas Lopez in Marcoms News on

The Brisbane offices of VMLY&R has added retail pharmacy chain TerryWhite Chemmart to its clientele.

The new deal calls for VMLY&R to use its services for building awareness of TerryWhite Chemmart through in-store promotions, digital, and ATL solutions. The chain has at least 450 branches all over Australia.

“We’re thrilled to be partnering with the brilliant team at TerryWhite Chemmart. They have bold growth aspirations and we can’t wait to tell the unique story of their brand with fresh, category-defining work,” said VMLY&R Brisbane managing director Adam Kennedy.

AgencyB&Co takes on Sydney Airport deal

By Jonas Lopez in Marcoms News on

PR outfit AgencyB&Co has won the account for Sydney Airport.

The new deal calls for AgencyB&Co to work alongside the airport’s in-house marketing team in creating campaigns to promote developments in and around the complex.

These include the various retail outlets in Terminals One to Three and new stores about to open over the rest of the year.

“The AgencyB&Co team and I are greatly looking forward to bringing to life Sydney Airport’s first-to-Australia and first-to-Australian-airport brands in fashion, beauty, lifestyle, news and tech, while drawing attention to the unique retail concepts available including HEINEMANN Tax & Duty Free’s extensive duty free experience, Mike McEnearney’s Kitchen by Mike offering and legendary US restaurateur Wolfgang Puck’s only dining concept in Australia - The Bistro by Wolfgang Puck,” said AgencyB&Co managing director Sally Burleigh.

Pulse Communications undergoes rebrand

By Jonas Lopez in Marcoms News on

WPP AUNZ satellite agency Pulse Communications has completed a full rebrand of its operations, with a new business model and fixed trade name as the most notable changes.

The agency announced this week that it will now be called just Pulse.  

The business model change is focused on what Pulse calls the “Minorstream.” Designed with support from WPP member agency GroupM, Minorstream is aimed at gearing PR brand campaigns to more properly identified audiences. This tactic aims to design campaigns centred around sub-cultures in order to generate a more effective reach.

“By building creative that appeals to the outliers, those on the fringe or those underground we break into groups who are the real trendsetters of today. The ones shaping culture and making it real. We believe the right cultural foundation drives performance, and this is a way of life for us, both in the way we show up as a team but also the way we deliver creative solutions for our clients,” A

WE Buchan adds new clients and staff

By Jonas Lopez in Marcoms News on

Integrated communications agency WE Buchan has welcomed new clients and staff into the fold.

On the staffing side, Canadian Samantha Eng comes in as account director for corporate. She brings with her ten years of communications experience, gained from serving in the Nova Scotia Health Authority and two Toronto agencies, among others.

Marissa Zammit is onboard as senior account director for investor relations. Her communications career spans almost 20 years, which includes stints at Macquarie Bank, CBA, and Charter Hall, Nutrimetrics Australia and Uplift Media. She recently wrapped up seven months as director at Cannings Strategic Communications.  

Charlotte Wood is in as account director for consumer.

WE Buchan’s new client signings are all on the tech circuit.

UiPath offers robotic process automation solutions for business operators. Bid Energy specialises in energy spend management solutions while Knosys is a Melbourne-based knowledge management software vendo

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