PR News at Quiip, Zeemo, Atomic 212 and J. Walter ThompsonBy Briana Healey in Marcoms News on Monday, 05th September 2016 at 1:15pm
The business provides services including forum community management and consulting, social media training and mentoring, content curation, suicide, mental health and critical escalation support and engagement, LinkedIn training, crisis communications and outside business hours social media support.
“We are thrilled to be working with our new clients and we look forward to welcoming more while introducing additional innovative client service initiatives as our industry continues to develop,” commented Quiip general manager Julie Delaforce.
Quiip has also renewed work with NSW Health, ReachOUT and SANE Australia. Quiip started the year by launching Quiillion, a service that translates data captured by social monitoring and listening tools into rich and actionable insights and recommendations for clients.
Melbourne-based creative design agency Zeemo has joined forces with non-profit charity Sleepbus to provide a safe night’s sleep for Australia’s homeless. Zeemo will donate their time, experience and energy in the creation of the Sleepbus brand and website, which also has an in-built donation functionality that allows people to donate via PayPal.
The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
Atomic 212° will provide a combined above-the-line, digital and PR strategy, that will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.
Rust-Oleum vice president for international marketing, Jan Healy, added she was impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking.
“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill,” she said.
J. Walter Thompson launches beyondblue campaign
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a new dad. Dadvice, is a unique four-part web series targeting new dads, was developed in partnership with Princess Pictures and is housed on YouTube and via a dedicated website.
"Dadvice shows the reality of fatherhood for many men - it's not always a glossy picture. There are pressures that need to be dealt with, and Dadvice aims to provide this guidance to men trying to find their feet as a dad. It encourages new dads to speak about how they are feeling, rather than bottle their stress up,” commented Hugh Miller, manager integrated marketing, beyondblue.
digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
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Daylight welcomes new ops bossBy Jonas Lopez in Marcoms News on Thursday, 21st June 2018 at 2:45pm
Communications outfit Daylight Agency has appointed Shelley Hammond (pictured) as its new operations director.
Hammond will be in charge of Daylight’s daily remit including overseeing the workload of at least 20 employees and interacting with clients.
Hammond brings with her many years of marcoms experience, which includes, among others, stints with Telstra, Isentia, and most recently, direct sellers Younique, where she was the company VP for ANZ.
“This year has been transformational for Daylight and the addition of Shelley to our team is the icing on the cake. She brings a dynamic charisma to our team and her leadership skills are second to none,” said Daylight MD Chris Gray.
“On top of this, her experience in corporate communications globally will be invaluable to our clients and staff members.”Get to know Hammond on LinkedIn.
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Jacquie Potter (pictured) has been appointed as the managing director of PR agency opr’s Melbourne offices.
Potter landed the position on account of her 12 years’ service with WPP AUNZ, which includes a number of management roles with WPP AUNZ satellite outfits Howorth and opr’s predecessor, the former Ogilvy PR. She is currently handling the American Express account but will also be assigned to the senior leadership team of Howorth.
“There is no better place than opr to develop your career. Ever since I joined Howorth as a graduate in 2006, the business has attracted some of the industry’s best talent and an enviable group of clients to work on. It’s an energising and inspiring place to work and I look forward to leading Melbourne’s team through its next growth phase,” said Potter of her promotion.
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Frank PR has won the comms account for dental aligner brand Invisalign.
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Align Technology, the parent firm of Invisalign, introduced the clear aligners to the Australian market in 2002.
“As a consumer agency with beauty, trade, influencer, and big brand-building experience, we’re delighted to be working with Invisalign Australia, building advocacy for, and talkability™ around, their innovative products. Over the next year we’ll be working hand in hand with Invisalign Australia to create campaigns that will get people talking, sharing – and, of course, smiling too,” said Frank PR joint managing director Laura Jones.
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