PR News at Quiip, Zeemo, Atomic 212 and J. Walter Thompson

By Briana Healey in Marcoms News on

 

Quiip grows client portfolio
 
Social media and online community management specialist Quiip has partnered with a host of new corporate and government clients, including organisations such as beyondblue, CHOICE, Department Prime Minister and Cabinet, Medibank, Mindshare and Movember Foundation.

The business provides services including forum community management and consulting, social media training and mentoring, content curation, suicide, mental health and critical escalation support and engagement, LinkedIn training, crisis communications and outside business hours social media support.

“We are thrilled to be working with our new clients and we look forward to welcoming more while introducing additional innovative client service initiatives as our industry continues to develop,” commented Quiip general manager Julie Delaforce.
 
“Online community management has become an intrinsic part of the way organisations engage with customers and audiences in a digitally-driven and connected world. Managing engagement and risks is a critical element in the success of communities and organisations are increasingly recognising that – as the growth trajectory in our business clearly shows,” she said.

Quiip has also renewed work with NSW Health, ReachOUT and SANE Australia. Quiip started the year by launching Quiillion, a service that translates data captured by social monitoring and listening tools into rich and actionable insights and recommendations for clients.
 
Zeemo joins forces with Sleepbus

Melbourne-based creative design agency Zeemo has joined forces with non-profit charity Sleepbus to provide a safe night’s sleep for Australia’s homeless. Zeemo will donate their time, experience and energy in the creation of the Sleepbus brand and website, which also has an in-built donation functionality that allows people to donate via PayPal.

The charity is the brainchild of CEO and founder, Simon Rowe, who was inspired to solve the problem of people sleeping rough in Australia after encountering a homeless man in St Kilda East. The experience reminded him of a time back in 1993 when he himself was homeless and living out of his car. He felt that he had to do something and began brainstorming ways to get these people off the streets for the night.
 
They hope to achieve this by fitting out buses with sleep pods, which provide safe overnight accommodation for those who would otherwise be sleeping rough on the street. With the first bus due to launch soon, Sleepbus will be on their way to achieving their vision of 300 buses, providing more than two million safe sleeps every year, nationwide.
 
The Sleepbus website supports three different methods of donation – the first is a one time donation, the second is a monthly recurring donation and the third is the ability to set up a fundraising campaign of your own. Sleepbus also appreciates corporate support to help keep the charity running and allow them to use 100 per cent of public donations to fund ongoing projects.
 
Atomic 212° wins Rust-Oleum
 
Full service agency Atomic 212° has won the business of Rust-Oleum following a highly competitive pitch. The brand is looking to enter the Australian floor coating market and has awarded the brief to Atomic 212° for an integrated solution.

Atomic 212° will provide a combined above-the-line, digital and PR strategy, that will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.
 
“We’re thrilled to have Rust-Oleum on board. They have proven themselves to be a highly successful brand in the U.S. and other markets, and have been growing rapidly in Australia. We look forward to further success in Australia,” said Atomic 212° CEO Jason Dooris.

Rust-Oleum vice president for international marketing, Jan Healy, added she was impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking.

“We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill,” she said.

J. Walter Thompson launches beyondblue campaign

J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a new dad. Dadvice, is a unique four-part web series targeting new dads, was developed in partnership with Princess Pictures and is housed on YouTube and via a dedicated website.
 
Incorporating three levels of content - new dad video diaries, round table discussion and live comedy - Dadvice is brought together in four episodes, each addressing a key pillar of mens' lives that can be impacted by fatherhood - work, mates, relationships and the dad himself. The series runs, alongside more detailed information, as well as a test new dads can take to determine whether they should seek further help to address their mental health.
 
The online campaign appears on both paid and unpaid channels, and is supported by other  elements including, digital and social campaigns plus media and PR. The campaign commences on Father's Day and will rollout until mid-October.

"Dadvice shows the reality of fatherhood for many men - it's not always a glossy picture. There are pressures that need to be dealt with, and Dadvice aims to provide this guidance to men trying to find their feet as a dad. It encourages new dads to speak about how they are feeling, rather than bottle their stress up,” commented Hugh Miller, manager integrated marketing, beyondblue.
 
More News:
 
The Football Federation of Australia has appointed Switch Digital as the agency to handle
digital communications across the FFA’s leagues and teams, including the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
 
SF Celebrity Management is now representing Australian reporter and presenter Natalia Cooper. She  is currently a weather presenter on Weekend Today. Media enquiries can be directed to Sharon Finnigan at mari@sfcelebritymanagement.com.au or on 02 9639 5865.
 
Anna Mace has joined WINK Models as the agency’s head talent booker in Sydney. She has previously as a photographer and social media director, and most recently worked as a talent agent at CESD Talent Agency in New York. Enquiries can be directed to Anna at info@winkmodels.com.au or on 02 8005 4388.
 

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