PR News at P4 Group, McGrath Foundation and Smart Video Australia

By Briana Healey in Marcoms News on

P4 Group to manage Subway Surf Series

Subway Australia has signed on with Brisbane-based marketing communications agency P4 Group, to manage the PR and digital communications for the Subway Surf Series. Kicking off in January 2017 at Victoria’s Bells Beach, the Subway Surf Series is the result of a partnership with Surfing Australia and the World Surf League.
Since announcing their support of the event two years ago, the national grassroots surfing competition has grown from three events to a seven-event Pro Junior competition, providing the winning athletes with an opportunity to win a coveted world title at the WSL Junior Championships in 2018.
P4 Group have previously led the PR and communications for large-scale events including the Brisbane Festival, the Virgin Australia Supercars Championship and The Sunday Mail Suncorp Bank Bridge to Brisbane Day.
McGrath Foundation rolls out new branding
Design agency Hulsbosch has created a new logo and branding for breast cancer organisation, the McGrath Foundation. The fresh look was completed pro bono, and represents the evolving journey of the McGrath Foundation as well as Jane McGrath’s enduring legacy.
The new logo is framed by a new graphical element known as the life force, and a moodier hot pink is paired with the richness of aubergine and secondary colours red, purple, soft blue and soft pink bring versatility and expressiveness to the McGrath Foundation look and feel.
The release of the new branding coincided with the Pink Test at the Sydney Cricket Ground today,
where third day of the test sees all those attending asked to wear pink. McGrath Foundation cricket campaigns include an updated version of the original ‘stumps’ branding to reflect the enduring bond the foundation has with Australia’s cricketing community.
“The new McGrath Foundation logo represents the warm embrace of the care and support provided by McGrath Breast Care Nurses, and also reflects the energy and vitality of supporters, and friends of the McGrath Foundation,” commented founder and chairman, Glenn McGrath.

“The new logo not only reflects the help our McGrath Breast Care Nurses give to families right across Australia but also ways that the McGrath Foundation continues to grow and innovate.”
nib partners with Smart Video Australia

Health-insurer nib Health Funds has teamed up with personalised-video specialists Smart Video Australia to improve the way they welcome, inform and engage new customers, featuring a personalised welcome video to new customers from brand ambassador, Paul ‘The Chief’ Harragon.
The videos are sent to customers as part of their welcome-email within 30 minutes of completing membership online. In addition, the videos are streamed live within seconds of the customer hitting the ‘play’ button with the creation of each video triggered by a data-file.

“At nib, we put customer at the heart of everything we do. As part of this we are continually looking for ways to improve the customer experience such as using new technology to speak to our customers in a way that surprises and delights them,” said nib group executive, Rhod McKensey.
“These videos are a great example of this innovative-thinking. We are making it easier for customers to understand their policy by providing this content in an engaging, simple format personalised to each individual.”
The system offers the potential to fundamentally transform nib’s ability to interact with members cross the customer lifecycle – from acquisition, through to onboarding, to retention and even claims-processing.

More News:
  • Uber is also turning pink for breast cancer to celebrate the Pink Test.  Uber is partnering with the McGrath Foundation to support the invaluable work of the McGrath Breast Care Nurses. Share the promo code: MCGRATHPINK and for every new rider who takes their first trip using the code, Uber will donate $10 to the McGrath Foundation. Plus, they’ll get $20 off their first ride.
  • A recruitment drive is currently underway at Australian swimwear brand Seafolly, who are looking for a new head of marketing. Reporting to CEO Anthony Halas, the role will require the successful candidate to set a strong, clear, cohesive and unique global market position for the brand, and create and execute activities across social, digital, PR, sales and advertising partnerships.
  • Sydney-based boutique agency Bennett PR is behind the forthcoming launch of the 2017 Hot Dudes and Dogs Rescue Dog Calender, which supports No Kill Animal Shelters. Featuring Sydney's hottest personal trainers, all proceeds of the calendar will go to the vet bills of no kill homes in Sydney.

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InsideOut partners with Briggs & Stratton

By Jonas Lopez in Marcoms News on

NSW PR outfit InsideOutPR has signed up the Australian arm of American engine manufacturer Briggs & Stratton as a new client.

The new partnership came after InsideOut successfully presented a new pitch for Briggs & Stratton’s product line, which includes lawnmower engines, mobile petrol-powered emergency generators, pressure washers, and cleaning solutions.

“We are thrilled to be #working with @briggsstratton and we are ready for the year ahead. Watch this space for more to come!” read a Tweet on InsidePR’s profile.

Viva! welcomes F/NE to GlobalHealth PR

By Jonas Lopez in Marcoms News on

South African health communications consultancy F/NE is now part of VIVA! Communications’ remit as service provider to the GlobalHealthPR network.

The Johannesburg-based agency sought partnership with GlobalHealthPR to further cultivate communications ties with various international healthcare providers and apply it towards improving the quality of the healthcare industry in Africa.

F/NE stated that the development is essential considering at least half of all Africans need steady access to modern healthcare services. The providers comprise pharmaceutical companies, medical-device manufacturers, and advocacies, among others.

“F/NE will inject significant strength into our unique global healthcare communications network and offer all partners, invaluable strategic communication insights and expertise which we can all share with our respective clientele,” said VIVA! Communications head Kirsten Bruce.

Bio-Oil on Red Agency client list

By Jonas Lopez in Marcoms News on
Skincare treatment company Bio-Oil has landed the PR and communications services of Red Agency, B&T revealed today.   

The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.

Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.

“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work

Cannings Purple welcomes new CEO

By Jonas Lopez in Marcoms News on

Perth PR outfit Cannings Purple has filled in a new CEO position, with current director Annette Ellis assuming the helm.

Ellis’ new position will put her in overall coverage of the company’s daily operations. As part of the new organizational structure, current associate director Fran Lawrence will be promoted to corporate affairs director. Current managing director Warrick Hazeldine will be tasked to outline the company’s strategic direction while “providing clients and growing key markets,” the company stated.

The promotion is full-circle for Ellis, who joined the company as associate director in 2008 and landed the directorship two years later.

“These appointments position us well to continue to lead the market in the provision of specialist services in the areas of strategic communications advice, media management, stakeholder relations, crisis communications and influential, multi-channel campaigns,” said Hazeldine.

Agent99 lands Product of the Year service deal

By Jonas Lopez in Marcoms News on

Independent PR outfit Agent99 scored a triumph as a result of this year’s Product of the Year Australia Awards, with the company being recognised as the award body’s official communications provider.

Agent99 was initially hired to help the Product of the Year Awards team prepare for this year’s awards night, as earlier reported over Influencing.

Under the new setup, Agent99 will devise and execute a comprehensive plan of action to build up interest for the 2019 Product of the Year Awards show in November 2018. This includes covering all categories of the Awards night and the winning brands through influencer content which highlights stories that speak the most about the brand.

“I was really impressed with the work carried out by Agent99 over the past three months and the excellent results they delivered in the lead up to and following the 2018 winner announcement. I’m really excited to see what they can achieve throughout the year and in particular deve

Ogilvy PR moves up staff

By Jonas Lopez in Marcoms News on

Some members of Ogilvy PR are moving up in the organisation, the agency announced today.

At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.

Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.

DEC PR scores Hisense account

By Jonas Lopez in Marcoms News on

DEC PR has landed leading appliance manufacturer Hisense as a new client.

The company won the assignment following a tough pitch. The new partnership will see DEC PR handle Hisense’s corporate communications and aid in branding activities, mostly in concert with Hisense’s other marketing partners.

“Hisense offers Australians high-quality, competitive products in the electronics and whitegoods segments. The brand has made strong inroads in the Australian market, established a strong reputation among consumers and the industry and we look forward to building on this momentum,” said DEC PR CEO Michael Henderson.

“We’re delighted to partner with DEC PR as we prepare to enter 2018. It will be a big year for our brand, kicking off with CES in January as well as activating a global sponsorship of the 2018 FIFA World Cup,” added Hisense marketing director Andre Iannuzzi.

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