PR News at Blackmores, PROI Worldwide, TheRight.Fit and PayPal Australia

By Briana Healey in Marcoms News on
Lizette Cabrera announced as Blackmores ambassador

Rising Australia tennis star Lizette Cabrera and recipient of a wildcard into the Australian Open 2017, has signed up to be an official wellbeing ambassador for vitamin brand Blackmores, during this year’s Australian Open.
In 2015 Blackmores announced a four-year partnership with the Australian Open. Throughout the tournament, the core pillars of the Blackmores ‘Choose to Be a Well Being’ movement will be showcased across television, digital and on the ground at the AO as they encourage consumer to take action in 2017.
“We are thrilled to support Lizette’s rise up the world tennis rankings following her breakout season in 2016, and will be her loudest supporter at her Australian Open debut this month,” said Dave Fenlon, managing director, Blackmores.
“At just 19 years of age, Lizette has proved herself as a force to be reckoned with, and the ultimate wellbeing and we wish her all the best in her Grand Slam debut. Blackmores is very excited to have Lizette join the Blackmores family, as part of our Australian Open team and Choose to Be a Well Being!”
On January 19th, fans will have a chance to meet Lizette when she appears at the Blackmores Wellbeing Oasis. She will be actively encouraging consumers to receive a personalised action plan from the Blackmores Well Bot and chill out with some delicious samples from the Blackmores Superfoods bar. Cabrera will also feature in Blackmores digital and social media campaigns throughout the Australian Open.

Global PR alliance PROI Worldwide expands crisis team
PROI Worldwide has bolstered its global crisis team with a raft of appointments, including SenateSHJ’s Neil Green taking on the position of vice chairman of the Asia Pacific Crisis Group. The PROI Worldwide organisation boasts a partnership of over 70 agencies spanning five continents and 5,000 staff.
PROI crisis communication professionals ensure local language and cultural nuances are managed, as well as advising on the best responses to mitigate national, regional and global situations.
Lena Soh, managing partner for Huntington Communications, has also been named as a vice chairman of the Asia Pacific Crisis Group – covering agencies situated across China, Japan, India, Australia, New Zealand, Vietnam, The Philippines and Singapore.
“Helping companies and brands prepare for international crisis situations are an essential part of reputation management. We understand access to senior experienced professionals before, during and after a crisis can make all the difference when it comes to preparation, response and recovery,” commented Allard van Veen, global managing director at PROI Worldwide.

Australia’s Top 50 Influencer Awards launched
Online retailers Trivago and, talent platform TheRight.Fit and Nova 100 have launched brand new awards program, Australia’s Top 50 Influencer Awards, with entries ending in a few weeks. The awards celebrate the success and impact of Australian online influencers across social media platforms including Youtube, Instagram, Facebook, and personal blogs.

Media industry heads have come together to judge the awards including entrepreneur Jane Lu, chief executive officer of Showpo and media from The Australian Financial Review, BuzzFeed Australia, Cosmopolitan Australia, Business Insider & Nova 100.

“Australia should be proud of many of its influencers who have made a name for themselves not just nationally but internationally. It’s great to see create Australia’s Top 50 Influencer Awards and I’m humbled to be part of it,” said Taryn Williams, founder of TheRight.Fit.

The winner will be announced in an editorial on NOVA 100, receive $1000 voucher for Trivago to spend on any hotel room in the world, $1000 spending cash from and a lifetime TheRight.Fit membership.

The top 10 will be announced on the Nova 100 website, included in a photoshoot, will receive a pro membership for TheRight.Fit and a gift bag with brands including Uncle Jack, The Daily Edited, and Roc Eyewear. Agencies and their talent can apply now.
PayPal Australia appoints head of brand

PayPal Australia has appointed Dominic Brandon as head of brand for Australia. Brandon joins PayPal following eight years as group manager of marketing and brand at Allianz Australia. He brings extensive experience from the financial services space.

Most recently, he was responsible for the Allianz Stadium sponsorship and the highly-awarded 'Ahhh-lianz' brand campaign via former agency partner MercerBell. He has previously led business marketing at Commonwealth Bank, and the marketing teams at pay-tv company Austar.

"We established the Head of Brand to further invest in the local marketing team and continue to build on PayPal's strong leadership position in Australia. We will be drawing on Dominic's wealth of knowledge and depth of experience in 2017 and beyond,” remarked Paypal Australia marketing director, Elaine Herlihy.
"The nature of money has changed, and now more than ever, Australians are looking to fintech companies to offer innovative and adaptive approaches to commerce which keep up with the trends. We are thrilled that Dominic is joining us at such a critical time for PayPal Australia."
More News:
  • Southern Cross Austereo has recruited Football Federation Australia’s Jacqui Hoban to be the radio network’s head of events. Hoban will take on the newly-created role at the end of February, working across marketing and content, sales, The Studio and promotions to drive and execute a national events strategy.
  • In addition to brand ambassadorship, Blackmores has also created Australia's newest Well Bot via its digital agency Bastion EBA, using the latest in artificial intelligence technology. This innovative, digital wellbeing coach interacts with consumers at any time, right from your pocket to help you stay on track with your new year's resolutions to Be a Well Being throughout 2017.
  • Sydney-based agency WordStorm PR is now representing new subscription service Liverpool St and Meditation Revolution, a business supporting people to experience the benefits offered by the practice of meditation. Media enquiries can be directed to Sarah Fleming at
  • Eagle Waves radio have launched a new weekly podcast series that delves into the lives of some of Australia’s most successful individuals as they share insights about their diverse backgrounds, challenges and what makes them tick. Each podcast is accompanied by video footage featuring guests whipping up their brew of choice behind the coffee machine at Sydney CBD’s Vivo Café.

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