PR News at Blackmores, PROI Worldwide, TheRight.Fit and PayPal Australia

By Briana Healey in Marcoms News on
Lizette Cabrera announced as Blackmores ambassador

Rising Australia tennis star Lizette Cabrera and recipient of a wildcard into the Australian Open 2017, has signed up to be an official wellbeing ambassador for vitamin brand Blackmores, during this year’s Australian Open.
In 2015 Blackmores announced a four-year partnership with the Australian Open. Throughout the tournament, the core pillars of the Blackmores ‘Choose to Be a Well Being’ movement will be showcased across television, digital and on the ground at the AO as they encourage consumer to take action in 2017.
“We are thrilled to support Lizette’s rise up the world tennis rankings following her breakout season in 2016, and will be her loudest supporter at her Australian Open debut this month,” said Dave Fenlon, managing director, Blackmores.
“At just 19 years of age, Lizette has proved herself as a force to be reckoned with, and the ultimate wellbeing and we wish her all the best in her Grand Slam debut. Blackmores is very excited to have Lizette join the Blackmores family, as part of our Australian Open team and Choose to Be a Well Being!”
On January 19th, fans will have a chance to meet Lizette when she appears at the Blackmores Wellbeing Oasis. She will be actively encouraging consumers to receive a personalised action plan from the Blackmores Well Bot and chill out with some delicious samples from the Blackmores Superfoods bar. Cabrera will also feature in Blackmores digital and social media campaigns throughout the Australian Open.

Global PR alliance PROI Worldwide expands crisis team
PROI Worldwide has bolstered its global crisis team with a raft of appointments, including SenateSHJ’s Neil Green taking on the position of vice chairman of the Asia Pacific Crisis Group. The PROI Worldwide organisation boasts a partnership of over 70 agencies spanning five continents and 5,000 staff.
PROI crisis communication professionals ensure local language and cultural nuances are managed, as well as advising on the best responses to mitigate national, regional and global situations.
Lena Soh, managing partner for Huntington Communications, has also been named as a vice chairman of the Asia Pacific Crisis Group – covering agencies situated across China, Japan, India, Australia, New Zealand, Vietnam, The Philippines and Singapore.
“Helping companies and brands prepare for international crisis situations are an essential part of reputation management. We understand access to senior experienced professionals before, during and after a crisis can make all the difference when it comes to preparation, response and recovery,” commented Allard van Veen, global managing director at PROI Worldwide.

Australia’s Top 50 Influencer Awards launched
Online retailers Trivago and, talent platform TheRight.Fit and Nova 100 have launched brand new awards program, Australia’s Top 50 Influencer Awards, with entries ending in a few weeks. The awards celebrate the success and impact of Australian online influencers across social media platforms including Youtube, Instagram, Facebook, and personal blogs.

Media industry heads have come together to judge the awards including entrepreneur Jane Lu, chief executive officer of Showpo and media from The Australian Financial Review, BuzzFeed Australia, Cosmopolitan Australia, Business Insider & Nova 100.

“Australia should be proud of many of its influencers who have made a name for themselves not just nationally but internationally. It’s great to see create Australia’s Top 50 Influencer Awards and I’m humbled to be part of it,” said Taryn Williams, founder of TheRight.Fit.

The winner will be announced in an editorial on NOVA 100, receive $1000 voucher for Trivago to spend on any hotel room in the world, $1000 spending cash from and a lifetime TheRight.Fit membership.

The top 10 will be announced on the Nova 100 website, included in a photoshoot, will receive a pro membership for TheRight.Fit and a gift bag with brands including Uncle Jack, The Daily Edited, and Roc Eyewear. Agencies and their talent can apply now.
PayPal Australia appoints head of brand

PayPal Australia has appointed Dominic Brandon as head of brand for Australia. Brandon joins PayPal following eight years as group manager of marketing and brand at Allianz Australia. He brings extensive experience from the financial services space.

Most recently, he was responsible for the Allianz Stadium sponsorship and the highly-awarded 'Ahhh-lianz' brand campaign via former agency partner MercerBell. He has previously led business marketing at Commonwealth Bank, and the marketing teams at pay-tv company Austar.

"We established the Head of Brand to further invest in the local marketing team and continue to build on PayPal's strong leadership position in Australia. We will be drawing on Dominic's wealth of knowledge and depth of experience in 2017 and beyond,” remarked Paypal Australia marketing director, Elaine Herlihy.
"The nature of money has changed, and now more than ever, Australians are looking to fintech companies to offer innovative and adaptive approaches to commerce which keep up with the trends. We are thrilled that Dominic is joining us at such a critical time for PayPal Australia."
More News:
  • Southern Cross Austereo has recruited Football Federation Australia’s Jacqui Hoban to be the radio network’s head of events. Hoban will take on the newly-created role at the end of February, working across marketing and content, sales, The Studio and promotions to drive and execute a national events strategy.
  • In addition to brand ambassadorship, Blackmores has also created Australia's newest Well Bot via its digital agency Bastion EBA, using the latest in artificial intelligence technology. This innovative, digital wellbeing coach interacts with consumers at any time, right from your pocket to help you stay on track with your new year's resolutions to Be a Well Being throughout 2017.
  • Sydney-based agency WordStorm PR is now representing new subscription service Liverpool St and Meditation Revolution, a business supporting people to experience the benefits offered by the practice of meditation. Media enquiries can be directed to Sarah Fleming at
  • Eagle Waves radio have launched a new weekly podcast series that delves into the lives of some of Australia’s most successful individuals as they share insights about their diverse backgrounds, challenges and what makes them tick. Each podcast is accompanied by video footage featuring guests whipping up their brew of choice behind the coffee machine at Sydney CBD’s Vivo Café.

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More Marcoms News

InsideOut partners with Briggs & Stratton

By Jonas Lopez in Marcoms News on

NSW PR outfit InsideOutPR has signed up the Australian arm of American engine manufacturer Briggs & Stratton as a new client.

The new partnership came after InsideOut successfully presented a new pitch for Briggs & Stratton’s product line, which includes lawnmower engines, mobile petrol-powered emergency generators, pressure washers, and cleaning solutions.

“We are thrilled to be #working with @briggsstratton and we are ready for the year ahead. Watch this space for more to come!” read a Tweet on InsidePR’s profile.

Viva! welcomes F/NE to GlobalHealth PR

By Jonas Lopez in Marcoms News on

South African health communications consultancy F/NE is now part of VIVA! Communications’ remit as service provider to the GlobalHealthPR network.

The Johannesburg-based agency sought partnership with GlobalHealthPR to further cultivate communications ties with various international healthcare providers and apply it towards improving the quality of the healthcare industry in Africa.

F/NE stated that the development is essential considering at least half of all Africans need steady access to modern healthcare services. The providers comprise pharmaceutical companies, medical-device manufacturers, and advocacies, among others.

“F/NE will inject significant strength into our unique global healthcare communications network and offer all partners, invaluable strategic communication insights and expertise which we can all share with our respective clientele,” said VIVA! Communications head Kirsten Bruce.

Bio-Oil on Red Agency client list

By Jonas Lopez in Marcoms News on
Skincare treatment company Bio-Oil has landed the PR and communications services of Red Agency, B&T revealed today.   

The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.

Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.

“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work

Cannings Purple welcomes new CEO

By Jonas Lopez in Marcoms News on

Perth PR outfit Cannings Purple has filled in a new CEO position, with current director Annette Ellis assuming the helm.

Ellis’ new position will put her in overall coverage of the company’s daily operations. As part of the new organizational structure, current associate director Fran Lawrence will be promoted to corporate affairs director. Current managing director Warrick Hazeldine will be tasked to outline the company’s strategic direction while “providing clients and growing key markets,” the company stated.

The promotion is full-circle for Ellis, who joined the company as associate director in 2008 and landed the directorship two years later.

“These appointments position us well to continue to lead the market in the provision of specialist services in the areas of strategic communications advice, media management, stakeholder relations, crisis communications and influential, multi-channel campaigns,” said Hazeldine.

Agent99 lands Product of the Year service deal

By Jonas Lopez in Marcoms News on

Independent PR outfit Agent99 scored a triumph as a result of this year’s Product of the Year Australia Awards, with the company being recognised as the award body’s official communications provider.

Agent99 was initially hired to help the Product of the Year Awards team prepare for this year’s awards night, as earlier reported over Influencing.

Under the new setup, Agent99 will devise and execute a comprehensive plan of action to build up interest for the 2019 Product of the Year Awards show in November 2018. This includes covering all categories of the Awards night and the winning brands through influencer content which highlights stories that speak the most about the brand.

“I was really impressed with the work carried out by Agent99 over the past three months and the excellent results they delivered in the lead up to and following the 2018 winner announcement. I’m really excited to see what they can achieve throughout the year and in particular deve

Ogilvy PR moves up staff

By Jonas Lopez in Marcoms News on

Some members of Ogilvy PR are moving up in the organisation, the agency announced today.

At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.

Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.

DEC PR scores Hisense account

By Jonas Lopez in Marcoms News on

DEC PR has landed leading appliance manufacturer Hisense as a new client.

The company won the assignment following a tough pitch. The new partnership will see DEC PR handle Hisense’s corporate communications and aid in branding activities, mostly in concert with Hisense’s other marketing partners.

“Hisense offers Australians high-quality, competitive products in the electronics and whitegoods segments. The brand has made strong inroads in the Australian market, established a strong reputation among consumers and the industry and we look forward to building on this momentum,” said DEC PR CEO Michael Henderson.

“We’re delighted to partner with DEC PR as we prepare to enter 2018. It will be a big year for our brand, kicking off with CES in January as well as activating a global sponsorship of the 2018 FIFA World Cup,” added Hisense marketing director Andre Iannuzzi.

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