PPR hires new AU/NZ regional corporate chiefBy Jonas Lopez in Marcoms News on Monday, 05th February 2018 at 3:14pm
Communications firm PPR has signed on industry veteran John Rynehart as its new corporate director for the AU/NZ region.
Rynehart comes over from Four Communications Middle East, where he recently stepped down as deputy managing director. An accomplished journalist, he also has over 20 years’ experience in communication strategy, covering companies in sectors such as healthcare, aviation, and sports events, among others.
Rynehart will be in charge of PPR’s six offices in Australia and New Zealand from the PPR office in Melbourne.
“I’m excited by PPR’s community marketing approach and its unique geographic footprint that can help an organisation bond with the communities that matter to them, no matter where they are based. Coming back to Australia and joining a leading agency such as PPR is a real privilege for me. With a well-established and highly respected existing corporate offering and a talented team in every market in Australia and New Zealand, I can’t wait to work together to support current and new clients build their corporate reputation,” said Rynehart.
“John’s broad experience advising some of the world’s leading organisations will enable us to further develop our strong corporate client base within the agency and provide our clients with best in class corporate communications strategies,” added PPR CEO Michael Pooley.
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More Marcoms News
Ogilvy-BMW partnership endsBy Jonas Lopez in Marcoms News on Friday, 18th May 2018 at 2:58pm
Ogilvy Australia’s partnership with the Australian arm of German automaker BMW Group is over.
An Ogilvy representative stated that both companies have agreed not to renew their contract after it recently finished. BMW Group Australia and Ogilvy have been partners since the early 1990s, with the work remit covering sales and marketing for BMW and Mini.
As a result, BMW Group has started to entertain applications for new creative partners.
New Melbourne office set for LEWIS APAC expansion projectBy Jonas Lopez in Marcoms News on Wednesday, 16th May 2018 at 3:01pm
Comms agency LEWIS’ APAC regional expansion plan will bring a new Melbourne office alongside several in Asia.
The company revealed today that under the plan, codenamed APAC 2020 大湾区 (da wan qu), LEWIS’ Sydney operations will have an expanded labour pool, including new staff for an on-site digital hub.
Melbourne will host one of eight new offices that the agency will establish in the Asia-Pacific region. The other seven are in Thailand, China, Indonesia, and Vietnam.
“In addition to scaling our operations, my goal is to expand our creative and digital services. There’s a tremendous amount of talent throughout Southeast Asia in particular and our investment will enable us to tap into and unleash it for the benefit of clients,” said Lewis South APAC 2020 Controller Emma Jenkins.
“APAC is maturing rapidly to adopt a leadership position globally LEWIS has three major advantages over the holding companies; Firstly, we’re a unitary brand; W
WPP AUNZ opens new engagement practiceBy Jonas Lopez in Marcoms News on Tuesday, 15th May 2018 at 1:43pm
WPP AUNZ is set for improved community relationships with The Bond & Associates, a specialized stakeholder/community engagement agency.
The new agency brings together a team of experts from all of WPP AUNZ’s agencies to handle interactions with private and government stakeholders.
The group’s operations remit includes research, policy development, and government consultancy.
Gail Morgan comes aboard The Bond & Associates from WPP AUNZ government relations agency Hawker Britton as its new national director.
“With unprecedented infrastructure spending across the country and greater focus expected on service and policy delivery in the future, the demand is already high with further growth in this sector expected.
“Teamed with an increased understanding by all governments of the critical influence stakeholders can play on policy and service delivery, the time is right for us to create a competitive offer in this space, for the current and
WPP keep BP accountBy Jonas Lopez in Marcoms News on Thursday, 10th May 2018 at 12:39pm
Communications outfit WPP has retained representation for global energy provider BP.
The services retained in the wake of an account review begun last year.
While WPP keeps the BP account, it will assemble a special taskforce to manage BP’s work on advertising, PR, media investment management, digital media, marketing communication and branding services, and brand research. Called Team Energy, the group will comprise staff from all WPP member-agencies.
“Our bespoke vision for BP is a clear demonstration of how we see the future – delivering agile, responsive and impactful services that drive results and help realise the client’s growth ambitions,” said WPP COO Andrew Scott.
Ogilvy ANZ lands Wotif gigBy Jonas Lopez in Marcoms News on Friday, 04th May 2018 at 1:57pm
Ogilvy ANZ has won the representation rights for online accommodation company Wotif.
The agency earned the account after three months of negotiations.
The new partnership calls for Ogilvy to handle Wotif’s brand, creative, PR, social media, and content creation duties. Select personnel from Ogilvy’s offices in Brisbane, Sydney, and Auckland will be assigned to the account.
Ogilvy’s ability to provide both traditional and innovative media executions across a broad spectrum of geographic locations is something we’ve worked hard to establish, and something that is now really paying dividends,” said Ogilvy Australia CEO David Fox.
“We were impressed by Ogilvy’s ability to provide creative executions which align with our requirements and needs across a range of channels.
“This coupled with the team’s energy and excitement to understand our business, while diving straight into our upcoming activity, is exciting for all involved,&rd
Host/Havas earns Chatime representationBy Jonas Lopez in Marcoms News on Thursday, 03rd May 2018 at 8:58am
PR agency Host/Havas has won the account for the Australian operations of Taiwanese tea-house drink chain Chatime.
Under a new partnership, Host/Havas will handle the company’s Australia-wide brand awareness development and communications efforts for the 14-25 age demographic. One target message Chatime is looking to accomplish is position its products for customers seeking refreshment in the afternoons.
The chain, which offers various flavoured fresh and milk teas with tapioca pearls, currently has at least 80 branches across the country. It is also in the midst of developing new flavours.
“Chatime is a new breed of tea that is on a mission to change the way people think about the category with its inventive products. The Chatime brand is fun and playful and that gives us fantastic creative license to celebrate the lighter side of life. We’re excited to partner up and shake up the tea category in style – watch this space,” said agency CEO Laura Aldin
Frank PR scores Bethesda Softworks gigBy Jonas Lopez in Marcoms News on Tuesday, 01st May 2018 at 1:50pm
Videogame company Bethesda Softworks is letting Sydney agency Frank PR handle its PR activities.
Simon Alty, managing director of Bethesda Softworks ANZ, said Frank PR’s pitch matched what the company is looking for and showed a strong understanding of its products and consumer base.
The partnership calls for Frank PR to manage media relations, product reviews, activations and influencer activity.
Bethesda is known for releasing several action-adventure franchises in recent years, such as first-person shooters Doom, Quake and the Wolfenstein series.