Peter Wilkinson elected Chair of the Global Communications AllianceBy Briana Healey in Marcoms News on Thursday, 12th January 2017 at 10:40am
A not-for-profit organisation based in Switzerland, the Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.
He cited the collapse of traditional journalism, emerging customer power, increasingly accurate measurement and analysis, diversity of devices including the Internet of Things, and the power of cross-channelling as some of the great disruptors putting pressure on consultancies and their clients in 2017.
Wilkinson brings over three decades of senior communications experience to the role. As co-founder and managing director of the Wilkinson Group, he specialises in crisis & recovery, leadership support, change management and disruptive innovation. He is past regional president of IPREX, one of the world’s global largest PR corporations.
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