Ogilvy Melbourne teams up with Cadbury for anti-racism campaign
By Jonas Lopez in Marcoms News on Thursday, 18th April 2019 at 1:59pmOgilvy Melbourne is working alongside Cadbury Australia in a new campaign against racism, called Symbol for All.
The logo (pictured) was designed to be representative of all people regardless of cultural and religious backgrounds. Organisations campaigning for diversity such as The Australian Multicultural Foundation and Inclusive Australia aided in the logo design.
Cadbury explained the campaign was borne out of negative digital press on the company going back years. It originally scheduled for launch on 21 March as part of the observance for the United Nations’ International Day for the Elimination of Racial Discrimination, but the Christchurch incident forced Ogilvy and Cadbury Australia to delay the move.
“We wanted to show what Cadbury truly stands for by creating a uni...
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