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Ogilvy Melbourne and AAMI on new campaign

By Jonas Lopez in Marcoms News on

AAMI Backing Business (photo credit: AAMI)Ogilvy Melbourne and AAMI are embarking on a new campaign to aid small businesses, called “Backing Business.”

The campaign highlights the stories of 20 small businesses that have been part of AAMI’s Small Business Insurance program for several years. Each company will be featured in a stand-alone integrated campaign. 

The campaign is also the first for AAMI Small Business Insurance in three years.

“I love that this campaign goes beyond pure marketing objectives, to one that impacts and helps grow the actual marketing of the everyday small businesses that AAMI insure. This is a great example of ‘AAMI Does’ in action. A great collaborative effort by the entire team, working hand in hand with the individual businesses, to make it happen,” said Ogilvy creative director Lenna Boland.

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Sarah Humphries lands Ciaté London deal

By Jonas Lopez in Marcoms News on

The Sarah Humphries Agency (SHA) has won the account for British beauty brand Ciaté London.

Mumbrella reported that the new deal will see SHA perform as Ciaté’s representative agency in the Australian market, with the duties including communications strategy, media/influencer relations, and partnerships. 

The Mecca store chain is the only Australian reseller of Ciaté products.

“We are delighted to welcome Ciaté London into the SHA stable. Ciaté London is such an iconic brand known for pushing boundaries, for its trend-setting products and for its unexpected take on beauty. We are excited to shine a much-deserved light on the brand through strategic communication and brand storytelling,” said agency director Sarah Humphries.

VMLY and R NZ under new leadership

By Jonas Lopez in Marcoms News on

VMLY&R’s New Zealand division is now under a new managing director.

The agency announced that VMLY&R Wellington MD Fleur Head will take over the national MD post from James Mok, who is exiting at the end of the year. Mok has been at the post since early 2019 and is seeking a new creative leadership position elsewhere.

VMLY&R Auckland client services director James Johnston has been appointed managing partner, closely working with Head.   

“We have a special culture at VMLY&R with a team that truly embraces diverse thinking, partnership and a willingness to get out of the plush environs of an agency office to spend time connecting with and understanding real New Zealanders. This will continue with the new leadership team,” said Head of her appointment.

“I am personally very sad to see James Mok leave, I appreciate his leadership and contribution over the past two years. During his time as Managing Director James added a raft of

Maurer tapped for Google ANZ communications spot

By Jonas Lopez in Marcoms News on

Google Australia has appointed Katrin Maurer as its new ANZ regional communications chief.

Mumbrella reported that she was chosen to succeed Gustaf Brusewitz, who finished four years at the post. She will now be in charge of Google’s PR and internal and external communication activities in the region.

Maurer had been interim ANZ communications head while serving as Google’s APAC product communications lead for AI, Google Search, and Google Translate.

Follow Maurer on LinkedIn.

ACTIV Brand Management earns new The Block project

By Jonas Lopez in Marcoms News on

Melbourne boutique activations and brand experience agency ACTIV Brand Management has engaged Nine TV show The Block on a new undertaking. 

The deal involves developing new brand experiences for sponsorship engagement and a virtual event calendar. The centerpiece of the project is the so-called Brand Box, a pre-assembled gift package comprising drinks, snacks, and other treats from several Melbourne businesses, especially those in Brighton.

“The idea behind The Brand Box is to ignite multiple senses. We know that brand activations are 30% more impactful when two senses are engaged and this soars to 70% when three or more senses are ignited. Knowing this, our aim was to create a bespoke sensory journey that captured Brighton’s coastal ambiance, while helping to connect the virtual audience to ensure an engaging and impactful event for The Block and its sponsors,” said ACTIV founder Rebecca Burns.

VMLY and R Melbourne works on Earth Funerals

By Jonas Lopez in Marcoms News on

VMLY&R Melbourne has collaborated with Earth Funerals on a new branding project.

The work involves rebuilding the brand under a new emphasis on sustainable resources and climate change and a logo of a plant springing from the ground. The end result is to offer Australians a cost-effective and environmentally sound funeral solution.

The rollout of the new identity will initially comprise a new website to go active in mid-2021. 

Originally conceptualized under Starfish Initiatives, Earth Funerals offers the division of acreage as a living memorial for deceased loved ones by encasing them in biodegradable coffins that would totally merge with the soil.

“From a brand identity and campaign perspective we’ve disrupted all category conventions by moving away from people-based imagery and using instead natural imagery that celebrates the environment,” said VMLY&R Melbourne Managing Partner Jon Kenyon.

“The launch of the new website is a vital step forw

New staff in at The PR Hub

By Jonas Lopez in Marcoms News on

The PR Hub has added new staff members to its stable.

The agency stated that Olivia Jarman and Trudy Scott are in as senior account managers.

Relocating to Sydney from Perth, Jarman returned to Australia last year after two years as fintech/technology accounts manager with UK agency Cryptoland.  Scott, meanwhile, has just finished up a senior PR manager role with Niche Marketing Group. 

Their entry followed The PR Hub’s new push into more B2B and B2C communications/branding services for tech-based clients. Recent signings include a new parking tech platform developer, a fitness centre franchise, and a major superfund for self-employed business operators.

“In recent months we have won some amazing new clients to add to the family, and I am thrilled to welcome both Olivia and Trudy to The PR Hub. As an independent agency that works with entrepreneurs, business leaders and disruptive companies, we embrace diverse thinking, new ideas and collaboration to ensure th

History Will Be Kind lands Respond Global deal

By Jonas Lopez in Marcoms News on

History Will Be Kind has landed representation for emergency response company Respond Global.

Mumbrella reported that the deal will cover the development of a communication strategy to promote Respond Global’s services in Australia.

Founded this year by Dr Ian Norton, Respond Global offers practical emergency management and infection prevention and control solutions for clients.

“Dr Ian Norton and the Respond Global team have been heavily engaged in the world-wide response to COVID-19 and have been responsible for managing some of the world’s largest outbreaks and disasters,” said History Will Be Kind MD Emma-Jane Granleese.

“We are proud to come on board to drive best practice communications for the organisation at this critical turning point for Australia, as we all learn to live with COVID-19 for the foreseeable future. It’s fantastic to be working with a brand with strong ambition and a vision like Respond Global. We can’t wait to make

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