NME to publish Aussie editionBy Jonas Lopez in Media News on Wednesday, 08th January 2020 at 11:58am
British entertainment magazine NME has arrived in Australia.
The rollout kicks off with Issue No 1 (pictured) having Amyl and The Sniffers as cover features. NME is also setting up an Australia section on its official website, NME.com.
London company TI Media sold NME and another music brand, Uncut, to Singaporean company BandLab Technologies in mid-2019.
BandLab is envisioning NME Australia as the opening phase of a global rollout for the brand. The NME Australia magazine is also NME’s first print edition since it was shut down in the UK in 2018. At the same time, the NME Awards is including categories for Australian musicians, starting with the 2020 edition.
“NME has long been recognised as one of the world’s leading authorities in music and pop culture, known for our distinctive voice and point of view. We’re excited to be opening a new platform for Australian artists, both established and emerging, as well as a channel for brands to engage with an audience of music lovers in Australia and globally,” said BandLab CEO Meng Ru Kuok.
“With the launch of our stand-alone brand extension in Australia, our team’s best writers will be shining a spotlight on the artists and stories coming out of one of the world’s most compelling music scenes.”
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