News18 India takes a dig at Aaj Tak in bold new ad
By Staff writer in Media News on Tuesday, 10th June 2025 at 8:49pmNews18 India ran a striking ad in The Economic Times with the line: “3 saal se gire, Aaj Tak nahi uthe,” taking a clear shot at rival Aaj Tak.
According to BARC data (Week 22 '22 to 21' 25, HSM), News18 India led with an average weekly AMA of 7.88 crore, ahead of Aaj Tak’s 7.35 crore.
On YouTube, News18 reported 3.4 billion views in May 2025, over three times more than Aaj Tak’s 1.04 billion, based on Playboard data.
For the past three years, News18 India has topped the Hindi news genre, especially during key national events. Its anchor lineup, including Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra, has helped keep the content sharp and engaging.
This latest campaign doesn’t just showcase ratings, it turns them into a bold statement that...
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