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EXCLUSIVE: News Limited launching paywalled NewsPlus

By Tim Lince in Media News on

News Limited is preparing to launch a paywalled news service or hub under the NewsPlus brand, Influencing understands.


The company has recently registered the newsplus.com.au domain and has also registered a trade mark for the NewsPlus name and an associated logo (pictured).

 

The logo uses a similar font and color scheme to the current News.com.au masthead. Influencing sources indicate the brand will be used for a paywalled news service or hub, launching in the near future.


News Limited declined to comment or provide any details about NewsPlus.   


The domain ‘newsplus.com.au’ was registered last week by ‘News Domain Administrator’, a commonly used pseudonym for News Limited domain registrations.


Two trade marks have also been registered in the last three weeks; one for the term ‘NEWSPLUS’ and a second for the ‘NEWS+’ logo. Both trade marks are still pending approval.

 

The brand would join a growing list of paywalled news services from News Limited, which currently include the Herald Sun and The Australian.


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Find out more about News Limited.


Contact the author of this article by email (tim@mediaconnect.com.au), phone (+61 2 9894 6277) or on Twitter.


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