New Ogilvy executive creative director takes office

By Jonas Lopez in Marcoms News on
Bridget Jung
Ogilvy PR Australia has appointed Bridget Jung as its first executive creative director.
 
Jung’s position makes her a part of the company’s executive team, reporting to deputy CEO Richard Brett. She will work alongside planning and strategy director Kaz Scott in managing the firm’s corporate, health, brand, business, and technology portfolios. Jung’s experience includes an ECD stint at OgilvyOne in France and recently as Marcel Sydney’s creative director.
 
“While we have an extraordinarily creative team, it was time to appoint an individual to lead the charge and push us forward as an integrated communication discipline. We went through a rigorous process to find the right creative lead, and Bridget stood out, as a multi-disciplinary thinker who really understands the power of earned media. We’re excited about this new, energetic, and creative approach she will bring to the agency and each of our businesses,” said Ogilvy PR Australia CEO Kieran Moore.
 
“There’s never been a more exciting time to join PR. Earned influence is becoming more central to organisational and business success as we saw at Cannes this year. Ogilvy PR is already producing outstanding creative thinking and I jumped at the chance to work with the agency’s incredibly talented teams and fantastic clients. I’m looking forward to joining a different type of agency that demands a more inventive approach to creative thinking,” said Jung.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Marcoms News

LEWIS Australia expands talent and clientele

By Jonas Lopez in Marcoms News on

The Australian arm of communications agency LEWIS has landed new accounts while adding new talent to its roster.

The company stated that four new people have been hired, including one who was reassigned from LEWIS’ HQ in London, England. The company appointed long-serving employee Gemma Kavanagh to be the Sydney office’s regional technology section chief, fresh from maternity leave. The agency is already entertaining applications for two more staff members and are considering opening a new Melbourne office.

LEWIS also faces 2018 with much work cut out for them thanks to seven new clients. They include cybersecurity company Sophos, specialist recruitment company Robert Half, and baby monitoring device maker Owlet.

“The collaboration, both at a regional and global level has been a real eye opener. A lot of agencies talk about being global, but struggle to connect the dots in a meaningful way. LEWIS has been built from the ground up to work on regional and global busi

Etched Communications rebrands to Wilkinson Butler

By Jonas Lopez in Marcoms News on

Boutique communications firm Etched Communications has undergone a rebranding, assuming the new trade name of Wilkinson Butler.

Under the rebranding, Wilkinson Butler expands on Etched’s existing repertoire by adding issues management, lead generation, web development, digital advertising, and crisis communications to the mix. The firm already does media relations, government relations, online and social media management, and community engagement.

“A boutique agency like Wilkinson Butler, with a well-rounded mix of senior consultants and access to the directors allows for client intimacy, as well as a broad range of skills,” said company chairman and co-owner Peter Wilkinson.

Ikon welcomes strategy and media experts

By Jonas Lopez in Marcoms News on

Marketing communications agency Ikon has welcomed new staff to man its national strategy and media investment divisions, B&T reported.

For the national strategy division, the company brought in Hugh McGilligan from a long career in New York City where his last job was with Millward Brown Vermeer. He handled strategic action for clients including a major American automobile manufacturer, an appliance company, and a top men’s fragrance brand.

Ikon’s current director for trading and media service, Pia Coyle, is now promoted to lead the media investment section. Coyle has been with the company for over five years. Both she and McGilligan will report to Ikon COO David Gerrie.

Blancato leaves beauty sites

By Jonas Lopez in Marcoms News on

Michelle Blancato has stepped down as GM of beautyheaven.com.au and beautydirectory.com.au.

Bauer Xcel Media officials stated that Blancato is relocating to Queensland from Sydney to pursue other ventures, such as digital media consultancy and content generation. She had been managing both websites for years before Bauer Media acquired them in 2015.

Beautyheaven editor Rosie Taber and beautydirectory employee Georgie Haigh are the temporary officers-in-charge.

Follow Blancato on LinkedIn.

Haystac Sydney scores new accounts

By Jonas Lopez in Marcoms News on

The Sydney office of PR agency Haystac has been enlisted for three new companies: Oracle NZ, Toys R’Us and HBO.

Under the arrangement, Haystac’s work for HBO will focus on influencer activity for The Deuce, a drama series about the legalised adult industry in New York City during the early 1970s.

The Toys R’Us assignment involves managing the company‘s PR and influencer activity for an upcoming holiday season campaign, while for Oracle NZ, Haystac will tackle corporate affairs and PR.

“It’s fantastic to see Haystac Sydney go from strength-to-strength across both our fintech and consumer divisions. We’re creating strategic campaigns and that really deliver for our clients and our recent growth is wholly reflective of the smart, creative team we have in place,” said Haystac Sydney GM Sarah Littlefair.

WPP AUNZ lands Bankwest

By Jonas Lopez in Marcoms News on

The WPP AUNZ group has signed on as Bankwest’s official creative and communications handler.

The agency won over Bankwest after a recent pitch alongside several agencies including incumbent client agency Host/Havas.

Whilst Ikon Communications — a WPP member-firm — will still work with Bankwest, the new partnership allows the bank access to every outfit under the umbrella such as Ogilvy Sydney, The Brand Agency, PPR, and PLAY Events.

“We’re excited by the opportunity to broaden and deepen our relationship with Bankwest through the development of this unique agency model, it’s about giving the team access to the best talent wherever it sits in the group, without the complexity of managing multiple agency relationships,” said WPP AUNZ CEO Mike Connaghan.

The Economist put under DEC PR umbrella

By Jonas Lopez in Marcoms News on

Top international business publication The Economist has signed up as DEC PR’s latest client.

The new partnership came about as The Economist was looking to expand its audience reach in Australia and needed a credible PR specialist to build up its brand. As part of the workload, DEC PR’s campaigns for The Economist will focus on, among others, business executives who have global interests and people who keep a close eye on overseas developments.

“We proudly welcome The Economist to the Agency. It’s an honour to be working with such a distinguished brand, one that our team has held in very high regard and often deferred to for mind-stretching and rigorous intel across their careers,” said DEC PR founder Agata Kenna.

“We selected DEC PR as our communications partner for their diverse experience across many sectors, organisations and challenges; a well rounded Agency that would respond swiftly and intelligently to the diverse needs and reporting agen

More News latest

Nelmes moves on from 9Honey
​Amy Nelmes leaves as 9Honey Travel’s travel editor to go freelance.

Garlick to exit Cosmo
Kelsey Garlick is set to pass the torch as managing editor of Cosmopolitan. ... Show more

Smith out of Channel Nine
​Brendan Smith is no longer with Channel Nine-Adelaide.

Laura Wilson to leave InStyle
Laura Wilson is leaving as InStyle Australia’s acting beauty director.

Stuff builds national correspondent pool
Some seasoned faces have been brought into Stuff New Zealand's National Correspondents team. ... Show more