New Melbourne office set for LEWIS APAC expansion project

By Jonas Lopez in Marcoms News on

Lewis logo (photo credit: CPRFHK.org)Comms agency LEWIS’ APAC regional expansion plan will bring a new Melbourne office alongside several in Asia.

The company revealed today that under the plan, codenamed APAC 2020 大湾区 (da wan qu), LEWIS’ Sydney operations will have an expanded labour pool, including new staff for an on-site digital hub.

Melbourne will host one of eight new offices that the agency will establish in the Asia-Pacific region. The other seven are in Thailand, China, Indonesia, and Vietnam.

“In addition to scaling our operations, my goal is to expand our creative and digital services. There’s a tremendous amount of talent throughout Southeast Asia in particular and our investment will enable us to tap into and unleash it for the benefit of clients,” said Lewis South APAC 2020 Controller Emma Jenkins.

“APAC is maturing rapidly to adopt a leadership position globally LEWIS has three major advantages over the holding companies; Firstly, we’re a unitary brand; We have no legacy infrastructure to dismantle and we have more investment funding available than most competitors. The 2020 plan will see LEWIS grow at a rate faster than almost any agency in the region. An ambitious plan requires talented, driven people to realise it and that’s what we’re looking for now – right the way across the region,” added agency SVP for Southeast Asia Scott Pettet.

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Ogilvy-BMW partnership ends

By Jonas Lopez in Marcoms News on

Ogilvy Australia’s partnership with the Australian arm of German automaker BMW Group is over.

An Ogilvy representative stated that both companies have agreed not to renew their contract after it recently finished. BMW Group Australia and Ogilvy have been partners since the early 1990s, with the work remit covering sales and marketing for BMW and Mini.

As a result, BMW Group has started to entertain applications for new creative partners.

WPP AUNZ opens new engagement practice

By Jonas Lopez in Marcoms News on

WPP AUNZ is set for improved community relationships with The Bond & Associates, a specialized stakeholder/community engagement agency.

The new agency brings together a team of experts from all of WPP AUNZ’s agencies to handle interactions with private and government stakeholders.

The group’s operations remit includes research, policy development, and government consultancy.

Gail Morgan comes aboard The Bond & Associates from WPP AUNZ government relations agency Hawker Britton as its new national director.  

“With unprecedented infrastructure spending across the country and greater focus expected on service and policy delivery in the future, the demand is already high with further growth in this sector expected.  

“Teamed with an increased understanding by all governments of the critical influence stakeholders can play on policy and service delivery, the time is right for us to create a competitive offer in this space, for the current and

WPP keep BP account

By Jonas Lopez in Marcoms News on

Communications outfit WPP has retained representation for global energy provider BP.

The services retained in the wake of an account review begun last year.

While WPP keeps the BP account, it will assemble a special taskforce to manage BP’s work on advertising, PR, media investment management, digital media, marketing communication and branding services, and brand research. Called Team Energy, the group will comprise staff from all WPP member-agencies.

“Our bespoke vision for BP is a clear demonstration of how we see the future – delivering agile, responsive and impactful services that drive results and help realise the client’s growth ambitions,” said WPP COO Andrew Scott.

Ogilvy ANZ lands Wotif gig

By Jonas Lopez in Marcoms News on

Ogilvy ANZ has won the representation rights for online accommodation company Wotif.

The agency earned the account after three months of negotiations.

The new partnership calls for Ogilvy to handle Wotif’s brand, creative, PR, social media, and content creation duties. Select personnel from Ogilvy’s offices in Brisbane, Sydney, and Auckland will be assigned to the account.

Ogilvy’s ability to provide both traditional and innovative media executions across a broad spectrum of geographic locations is something we’ve worked hard to establish, and something that is now really paying dividends,” said Ogilvy Australia CEO David Fox.

“We were impressed by Ogilvy’s ability to provide creative executions which align with our requirements and needs across a range of channels.

“This coupled with the team’s energy and excitement to understand our business, while diving straight into our upcoming activity, is exciting for all involved,&rd

Host/Havas earns Chatime representation

By Jonas Lopez in Marcoms News on

PR agency Host/Havas has won the account for the Australian operations of Taiwanese tea-house drink chain Chatime.

Under a new partnership, Host/Havas will handle the company’s Australia-wide brand awareness development and communications efforts for the 14-25 age demographic. One target message Chatime is looking to accomplish is position its products for customers seeking refreshment in the afternoons.

The chain, which offers various flavoured fresh and milk teas with tapioca pearls, currently has at least 80 branches across the country. It is also in the midst of developing new flavours.

“Chatime is a new breed of tea that is on a mission to change the way people think about the category with its inventive products. The Chatime brand is fun and playful and that gives us fantastic creative license to celebrate the lighter side of life. We’re excited to partner up and shake up the tea category in style – watch this space,” said agency CEO Laura Aldin

Frank PR scores Bethesda Softworks gig

By Jonas Lopez in Marcoms News on

Videogame company Bethesda Softworks is letting Sydney agency Frank PR handle its PR activities.

Simon Alty, managing director of Bethesda Softworks ANZ, said Frank PR’s pitch matched what the company is looking for and showed a strong understanding of its products and consumer base.

The partnership calls for Frank PR to manage media relations, product reviews, activations and influencer activity.

Bethesda is known for releasing several action-adventure franchises in recent years, such as first-person shooters Doom, Quake and the Wolfenstein series.

WPP and Attention+Influence to run Telstra PR

By Jonas Lopez in Marcoms News on

PR outfit WPP AUNZ and Attention+Influence have landed the PR representation duties for telco giant Telstra, Mumbrella revealed today.

Under the deal, Attention + Influence stays on as an agency of record, but will look after Telstra’s small business section.

WPP AUNZ, on the other hand, will mobilise staff from satellite outfits Ogilvy PR, Hill + Knowlton Strategies, Pulse Communications, PPR, Burson-Marsteller, and Cannings Purple to run PR work for Telstra’s accounts for consumer, enterprise business, sponsorships, and sports and entertainment content.

Telstra recently put out pitches for agencies, with WPP AUNZ joining in along with Attention+Influence’s now-former account co-holder Edelman.

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