New independent newspaper to hit Sydney neighbourhoods

By Selim Unutmaz in Media News on

A new print newspaper will be delivered to 75,000 premises in Sydney’s inner East, West, and City following the launch of the Neighbourhood newspaper in May.

The newspaper’s aim is to deliver local news with global implications, according to publisher Jonathan Samway.

Whether it’s film, television, advertising or news, the digital revolution of the last decade has changed things – radically. The pipe has widened, and there is so much information, so many choices, so much distraction and splintering,” Samway said.

“Media adaptation has to be about creating a significant micro-niche audience who are engaged with what you’re doing. Good storytelling assures that active engagement and that potent, focused audience.”

Samway believes that “now is the time for quality, local print news to thrive alongside digital”, a wave that Neighbourhood aims to ride on.

Editor Mark Mordue reiterated the newspaper’s aim to gain local community trust by providing insightful perspectives on important global topics.

“Because people are being overwhelmed by the digital flood of information there’s an increasing demand for local content and publications that can be trusted. Trust, community and connection are the premium qualities people are seeking,” Mordue said.

“Being printed monthly, Neighbourhood’s content will focus on issues as much as news while its local perspective allows it to drill down into the heart of what is going on in its readers’ suburbs.”

Integrated PR agency Poem is working with the Newspaper for its launch, while expanding the sales and partnerships team. The newspaper will also include additional written content, video and podcasts over its website and social media platforms.

PR notes |

Asked how PR agencies can best interact with Neighbourhood, Mordue emphasised the presence of a sophisticated community of people looking to engage with news which addresses local findings with possible internationally-extending ripple-effects.

We’re a human publication. We’re about people, because we’re about community. We’ll be looking for that kind of engagement. That human element will certainly be an influencing factor.”

We’re looking to integrate into the inner city community that are our audience, who are sophisticated and globally interested. It could be something as simple as a local restaurant or it could be as sophisticated as national business or art news - this is very much about a state of mind. The whole premise is that we are acting locally but thinking globally. We’re looking for a particularly brand identity”

He highlighted that PR needed to make clear the role of each of its separate sections, which include  Issues, expression, features, culture, local, next door (a hypothetical next door neighbour situation) , postcard (local and international travel) and footpath (visual letters to the editor).

Neighbourhood will aim to be adaptable to the kind of niche stories that larger, more rigid publishers cannot deal with, and it will have a multi-media presence.

“We want to be receptive to fresh ideas or flavours that larger publishers might not be able to engage with easily. We can respond much more intimately to certain kinds of stories.I hope that in terms of content, we’ll be a little bit more open to creative ideas. We want to develop our own images from our perspective, as a kind of visual identity or signature.”

The people pitching should be thinking about the story as something in print with the possibility of a multi-media publishing platform.”

Neighbourhood is not interested in any lifestyle magazine-style pitches, instead seeking communication to a sophisticated audience.

“Strictly speaking, we’re not a lifestyle publication - we’re a newspaper. We’re concerned with quality content, and content that a pretty sophisticated media audience are going to want to be engaged with. We want to separate ourselves from lifestyle publications and the simplicity of them.”

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McLean leaves ELLE

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Sara McLean has stepped down from ELLE magazine.

McLean went into freelance work this month as a copywriter and content writer focusing on health, lifestyle, and beauty issues. She was with ELLE for all of 2017 as acting beauty and fitness director. The publication has not named a successor, but arranged for all correspondence to be sent to Janna O’Toole.

Except for an 18-month run as GRAZIA Australia’s beauty editor starting in 2015, McLean has been working for Bauer Media Australia starting with Dolly magazine as beauty editor in January 2011. She graduated from Swinburne University of Technology in 2010, earning a bachelor of media and communications degree.

Keep in touch with McLean at LinkedIn.

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Michelle Endacott has joined into the content marketing community with a new role at Medium Rare Content Agency.

She signed up with Medium Rare this month as an editor after ten years with the Bauer Media Group, where she was managing editor of The Australian Women's Weekly. She had previously served just as long with New Idea magazine.

Endacott is a BA Communication and Management graduate of the University of Central Queensland, finishing at high distinction in 1992.

Keep updated with Endacott at her LinkedIn profile.

Waddington starts at Nine

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Waddington came over from Bauer Media, where she spent most of the past six years in various capacities, the last being health and lifestyle editor at Yours magazine.

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Rapana joins WHIMN team

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Jessica Rapana is now with NewsCorp Australia’s WHIMN website.

The WHIMN staff reported that she came aboard as news editor. She confirmed the appointment in a Tweet.

Before signing up at WHIMN, Rapana worked at 9Honey for over a year. Her last stint with NewsCorp Australia was with the North Shore Times. She graduated from the Victoria University of Wellington with a BA International Relations and Affairs, Communication and Media Studies degree and continued there studying law before following up with postgraduate journalism studies at Massey University.  

Stay in touch with Rapana on Twitter and LinkedIn.

ABC Radio introduces regional current affairs show

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ABC Radio is hitting the airwaves with a new weeknight current affairs show for the regional market.

Premiering at 6:05pm on January 22, 2018, the 25-minute “Australia Wide” will feature stories from the ABC Regional network and its national rural and regional reporting team. The content will be geared for people living in rural and regional Australia. The ABC studios in Perth will facilitate the production, with Sinéad Mangan as presenter and Bridget Fitzgerald as producer.

Radio National and ABC Radio Australia will run replays each weeknight at 7:35pm.

“The launch of Australia Wide gives those living in local communities a stronger voice in national conversations and builds on our commitment as Australia’s national broadcaster to reflect the whole of Australia in our news and information,” said ABC Regional director Fiona Reynolds.

Smith leaves Women’s Health

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Smith joined AWH as digital content manager in January 2016, moving up to brand manager the following year. She previously managed marketing and content at NOVA entertainment and SCA.

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Greste to join UQ faculty

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Peter Greste is coming to the University of Queensland (UQ) faculty.

The university announced that the Latvian-Australian reporter signed a four-year deal as UNESCO Chair of Journalism and Communication at the UQ School of Communication and the Arts. He will officially begin working next month.

“Charged with threatening national security and held in solitary confinement and detention for 400 days, Mr Greste himself became a victim of the ever-present dangers to journalists seeking to establish and report facts. By bringing a leading practitioner into the classroom as an advocate for the fundamental principles of free speech and a free press, we are helping prepare students to work with passion and integrity in a rapidly changing media landscape,” said UQ vice-chancellor/president Professor Peter Høj, referring to Greste’s 2013-2015 incarceration in Egypt.

“It’s an honour to take on this wonderful new job. I will be teaching, but also engaged with

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