Natalie Liebmann becomes GM of iD Collective

By Neeraja Gopalakrishnan in Marcoms News on

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Kelly Grindle steps up at Special PR

By Neeraja Gopalakrishnan in Marcoms News on
Ketty Grindle has been promoted to general manager at PR, influence and activation agency, Special PR. Grindle said the launch of Special PR is “one of the most fulfilling jobs” and he is proud of the team’s success.  “We’re only just getting started, and are recruiting at most levels, so I would encourage anyone who is interested in joining a creative PR agency to drop us a note and start a conversation - next year is going to be even bigger and better,” he said.  Grindle joined the agency 18 months ago to launch their PR service after more than 15 years in agency and in-house roles in New Zealand and the UK. Special PR has won a slew of awards, including back-to-back Grand Prix at The Pressie Awards, and was the only New Zealand firm to win a PR Lion at Cannes in June this year.  

Watterson hosts investigative journalism deep dive

By Phil Sim in Marcoms News on
Watterson Marketing Communication has partnered with the National Press Club to host a “deep dive into investigative journalism and investigative crime” featuring Hedley Thomas and his Teacher’s Pet collaborators. “The event brought together journalists in Sydney and Canberra, our clients and partners, and National Press Club members from barristers to corporate leaders to hear about what happens when journalists and police investigators collaborate on a case,” said Oisin O’Callagan, Watterson Marketing Communications director. Thomas achieved worldwide recognition and acclaim for his Teacher’s Pet podcast, which investigated the 40-year old cold case surrounding the disappearance of Sydney mother Lynette Dawson. The podcast ultimately led to the arrest and conviction of husband Chris Dawson for her murder. At the event hosted at The Winery, in Sydney Thomas discussed the podcast, how it will evolve into a book and onto our TV screens, and the intersection between jou

Treguer and Proulx launch Bread Agency

By Neeraja Gopalakrishnan in Marcoms News on
Senior social media industry experts Red Havas’s Amaury Treguer and One Green Bean’s Mary Proulx have joined hands in launching ‘Bread Agency’ – a specialist social media agency focusing on social commerce.  Treguer said the next social shift from a “discovery channel to a sales powerhouse with social commerce at the core.”  “We’re seeing this already throughout Europe, North America and Asia and are working with forward-looking brands and retailers to lead the evolution here in Australia.” The new social agency brings a fresh look at what social media services should entail, aiming to set brands and retailers up for success in the new era of social, with social commerce at its core. Bread’s full offering includes social strategy, creative, content production, livestream shopping, rates and reviews and influencer marketing. Foundation clients include Koh, Connect Hearing and Volvo Ocean Lovers Festival. Koh Co-Founder, Justin Alexander said the Bread agenc

Nature names Sampola director of people and culture

By Neeraja Gopalakrishnan in Marcoms News on
Strategic insights consultancy Nature has appointed Trudi Sampola to the newly created role of director – people and culture, based in Melbourne. Taking the reins as the agency’s first director of people and culture, Sampola will be responsible for leading the evolution of the employee experience strategy, reporting to Nature partner and Melbourne managing director, Justin Connally.  Connally welcomed Sampola to the team saying, her new role shows the business’ recent transformation, helping to build out an “end-to-end experience” for the people.  “We’re excited to have someone of Trudi’s calibre join the business, rounding out our 2022 focus on our people and helping us commit ourselves fully to making Nature the best it can be in 2023,” Connally said.  Sampola said she has known the team for a long time and she loves their sharing views on the “people-first approach”. “The culture and energy there is awesome, and I can’t wait to get among it and wor

PritchittBland Communications unveils new content division

By Neeraja Gopalakrishnan in Marcoms News on
Financial services communications consultancy PritchittBland Communications has announced a new content offer, Content@PB, to provide timely, engaging and distinctive content for financial services organisations. Leading the content division will be Adrian Flores, who joined PB Comms earlier this year as a senior account manager and he will be supported by senior consultants at the agency.  Director Leeanne Bland said content creation is the core pillar of the firm’s advisory and support for clients. “The ability to create content across formats and platforms, along with our specialist knowledge, provides significant value for our clients and has long been one of our strengths,” Bland said. “The role of corporate communications has evolved and grown over time, and so have our services to clients, so we thought it important to clearly present the content capability of our team.” Bland said expanding the service offer is an exciting milestone for the firm.   “Public

Red Havas Impact launched to offer ESG-driven comms

By Neeraja Gopalakrishnan in Marcoms News on
Leading PR, social and experiential agency Red Havas has announced the launch of Red Havas Impact in the Australian market bringing together the agency’s deep environmental, social, and corporate governance (ESG) expertise and capabilities from across the world as a result of increasing demand for global approaches to purpose-driven strategic communications. Global CEO James Wright welcomed the launch of the new practice in the Australian market, which Managing Partner Matt Thomas will lead from the agency’s Melbourne office and service clients across Australia and New Zealand. “Red Havas Impact brings together the depth of experience within the global Red Havas micro-network combined with the powerful insights capabilities of our strategy and research teams to support clients to tackle the big issues of our day,” Wright said. “As a practice area, it draws together our expertise across sustainability, health, technology, employee communications and corporate communication

Edge welcomes new recruits

By Staff Writers in Marcoms News on
Edge has announced two new hires to its media team off the back of a series of new business wins including Hearing Australia, Seagrass Boutique Hospitality Group, Pymble Ladies College and Steadfast. Louis Williams takes up a new role as a media manager and Livinia Fernandes joins the team as an account executive, led by media director, Ryan Johnstone. Richard Parker, executive planning director said media billings have more than doubled over the last 12 months as the agency continues to invest in its integrated offer. “Our integrated offer of connections (paid, owned, earned), creative, and content – powered by data – is providing clients with an enhanced return on their communications investment by targeting the right people at the right moment with the right message at the right cost”  “Our focus on ‘connections’ is really important, especially as marketing budgets tighten. Marketing teams are looking for ways to increase their share of voice with efficient media

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