McIntyre to lead CMO Brief
By Jonas Lopez in Media News on Monday, 24th September 2018 at 1:24pmPaul McIntyre has joined Fairfax Media as editor of the new weekly CMO Brief newsletter.
A collaboration between Fairfax Media and accounting company PwC, CMO Brief will offer through analyses of various marketing trends and business news from Australia and around the world. CMO Brief will be available online and as part of the Australian Financial Review’s Monday edition of Media and Marketing.
First joining the Fin in 1994, McIntyre worked towards various positions at the paper and the Sydney Morning Herald. He recently stepped down as the Multi-Channel Network’s editor-at-large.
“There’s no shortage of business and trade media reporting on the tactical side of marketing campaigns, but less about the bigger perspective on marketing’s remit at a corporate ...
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