Mango scores GHD account
By Jonas Lopez in Marcoms News on Thursday, 16th April 2020 at 4:36pmMango Communications has landed the Australian representation for hair care products maker GHD.
The new deal will see Mango handle GHD’s partnerships, influencer activity, and official brand events. It also deepens GHD’s relationship with Mango’s parent firm, the DDB Group. Mango’s New Zealand branch has handled the local account for GHD since 2014.
“GHD truly sets the standard when it comes to haircare innovation and is an essential tool for millions of consumers and professionals worldwide,” said Mango Sydney managing director Tabitha Fairbairn.
“It’s a brilliant outcome when a new partnership is founded both on chemistry and a shared vision of what earned communications can achieve. Mango’s trans-Tasman consultants are...
To continue reading this article...