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LGBTQI+ influencer marketplace launched

By Elliott Richardson in Marcoms News on
Just Out Of Curiosity Digital is the first LGBTQI+ influencer marketplace and aims to assist brands and agencies to connect with LGBTQI+ social media influencers.
Known as, the site will connect brands and influencers using audience targeting to ensure both parties are suited to the proposed media campaign and the right target market is reached.
Co-founder and group managing director Nigel Hickey said the site was needed to ensure influencer marketing was effective and beneficial for all parties.
“We wanted to create a marketplace with which brands could strategically partner with the LGBTQI+ community at scale. When done right, we know influencer marketing is highly effective. Getting it right, means brands, agencies and influencers need transparency in authentication and audience insights to forge the right partnership,” he said.
JOOCD goes deeper than just follower numbers to match clients with influencers, using AI to detect fake accounts and bots, as well as provide in-depth analysis of the quality and insights of the audience.
The company also provides up-to-date pricing estimates and offers a campaign concierge who will short-list influencers and provide detailed campaign analytics with clients being able to select the content that will most accurately fulfil their campaign goals.
JOOCD has said it will donate 10 per cent of all profits to LGBTQI+ community projects nominated by its influencer network.

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Piggott established the agency after her last employer, Secret Sounds, closed down due to the COVID-19 pandemic. She had been director since the company absorbed another agency she founded, Two Fish Out of Water, in 2014. 

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