Lancaster joins ReedPOP as PAX Australia content manager

By Craig Daveson in Media News on
ReedPOP has named Luke Lancaster as its newest content manager today, where he will work on the PAX Australia conference which comes to Melbourne every year.
Lancaster’s departure from CNET follows that of former editor Seamus Byrne who recently jumped ship to work as managing editor of Science Alert.
As reported by MCV Pacific, Lancaster replaces Guy ‘Yug’ Blomberg who is now working as ReedPOP’s global PAX content director.
Speaking to Influencing, Lancaster said that leaving CNET was an incredibly difficult choice to make.
“The team there is a bastion of tech news in Australia, and they work incredibly hard to maintain that reputation. I had a fantastic three and a half years working and learning with the team there and while it's sad to leave, I've no doubt that the team will continue to produce award-winning coverage as they move up and onwards in the future,” said Lancaster.
Now at ReedPOP, he will be responsible for curating video game, culture and community content at Australia’s biggest gaming convention, PAX Australia.
“The content manager role at ReedPOP felt like the perfect alignment of passion and experience,” he explained.
“Taking a lifelong obsession with games and pop culture and being able to work on PAX Australia to share that with the local community is a tremendous opportunity and privilege. I'll miss the hustle of journalism, but this role felt like the best next step for me to take in the industry.”
CNET’s senior news writer Claire Reilly said that Lancaster was an awesome addition to the team since his first days at the CBS Interactive where he started as a copy editor.
“He wrangled our semicolons and em dashes and made our work shine - even if it meant wading deep into the depths of the NBN or data retention land,” said Reilly.
"When he stepped up to the associate editor role last year, covering reviews and product coverage for the local CNET office, he really came into his own as a writer. His passion for tech - and geek culture, and wrestling - really came across on the page and he always had an excellent pun ready for headlines.
"We're sad to lose Luke, but it's good to know he's departing to pursue one of his serious passions. Luke has always been CNET's resident game nerd -- whether talking about the obscure European table-top game he'd just bought or introducing the entire office to Magic in the ill-fated summer of 2016.
“It's great to see that he'll get a chance to explore this passion more with the ReedPOP team, and we can't wait to see him down at PAX in Melbourne in October."
Whilst a replacement for Lancaster’s associate editor position has not been named, all news, product releases, and potential exclusives can be sent to both Claire Reilly ( and Daniel Van Boom (

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