Keep Left launches new content production offering

By Briana Healey in Marcoms News on
Matt Krosch, Andy Day and Thomas Rennie have been hired at independent PR agency Keep Left to head up its brand new content production and digital marketing arm. The venture is due to be launched this week, and will sit alongside its long-standing PR business.
 
The agency has launched a new website and showreel explaining its data driven approach to support the evolution of the brand into the owned and paid digital space, with early adopters of the new offering including the Australian Society of Orthodontists.
 
“Stories are how we connect as humans.  They stimulate the primitive part of our brains that determine who we trust, how we feel and the decision we make,” Keep Left CEO, Caroline Catterall said in a statement.
 
“But the rules of engagement have changed,” she added.  “We believe the winners will be digitally savvy content creators who understand storytelling, and can produce evidence of success. Our strategy is to combine the art and science of storytelling, which we think is a heady mix.”

Leading the new unit is brand communications and digital marketing all-rounder Matt Krosch. He most recently worked as a contracted marketing and communications manager at Kiandra IT and as a digital marketing instructor with General Assembly.

For the past six years he also undertaken freelance projects across digital marketing strategy and campaign management, UX & conversion optimisation and eCommerce and site development.
 
Former Naked Communications staff members Andy Day and Thomas Rennie have joined Keep Left as content producer and art director, respectively.
 
Day specialises in film, photography and production. Having worked for top advertising agencies, PR agencies and productions companies in Australia and New Zealand, he's played a key role in Keep Left's evolution into the paid and earned digital media space.
 
Rennie joined Naked Communications in March 2014, before moving to Keep Left in October 2015 as creative art director. He brings experience from Imprint Projects and the New Museum of Contemporary Art.
 
Clients on the Keep Left roster include Fonterra, Anchor Dairy, FIJI Water, Dairy Australia, VicSuper, MAB Corporation, St John Ambulance, DFAT and Care Australia.
 
Catterall said Keep Left’s existing client base had responded positively to the evolution, with many already starting to dabble in content production.
 
“We’re very clear we’re not an advertising agency and while we’re now playing in the paid digital space to distribute our content, that’s as far as we plan to take it,” she said.
The recent appointments take Keep Left’s staff numbers to 20 with future hires expected to include videographers, producers, editors and account managers.
 
For further information, please contact Laura McClennan at laura@keepleft.com.au or on  03 9628 7800.
 

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